● Create and strategize a business plan for a quality driven winery● Create and coordinate brand strategy● Coordinate communication goals● Product structure and pricing● Sales coordination● Export strategy

• Cellar tasks: Vinification – Fermentation – Treatments – Barrel handling – Resalso/Emilio Moro/Malleolus • Vineyard tasks: Pruning – De-budding – De-suckering- Trimming – Leaf Thinning – Green harvest.• Laboratory – Bottling/ Labeling – Logistics• Development of Master thesis: Yield estimation using cluster image analysis. Precision viticulture – University of La Rioja.

-Develop an integrated business plan-Creation of general brand strategy -Create a communication plan-Analyze potential markets

*Advised on wine purchases.*Organized series of wine tastings with different distributors, importers and winemakers.*Sales/*Inventory update.

*Advised on wine imports selection and sales strategies for the Washington DC area*Provided support to sales function at retail and consumer level.*Led tastings and presentations of Spanish and Argentine wines.

*Managed and supervised business operations, employees and inventory.*Created award-winning wine program (Wine Spectator Award of Excellence).*Responsible for cost planning and budget management.*Developed marketing & social media plan.

*Supported every aspect of the winemaking process: grape reception, crushing, pressing, racking, juiceand must additions, pump-overs, barrel prep/filling, sanitation.*Contributed to vineyard quality control and fulfillment of supply contracts.*Assisted on temporary work force management and supervision.

*Assisted management of tasting room oriented to increase recognition of Argentine wines. Assisted in wine selection, employee supervision, special events and leading tastings of premium Argentine wines.*Supported sales of wine clubs subscriptions and private vineyard estates.