Fernando Ocaña Email and Phone Number
I’m an automotive designer and the founder of VEU. We are building the world's most affordable and sustainable EV subscription service for Gig Drivers.
Gobierno De México
View- Website:
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Líder De Diseño AutomotrizGobierno De MéxicoMexico City, Cdmx, Mx -
Founder & CeoVeu Feb 2020 - PresentMexico City, MexicoBacked by MIT, the Government of Mexico City and the Green Climate Fund, we have designed a lightweight and modular EV which reduces fleet operation costs by 60% whilst increasing daily utilization rates by 30%.Our low-cost EV subscription service will offer gig drivers worldwide the opportunity to increase net income per trip whilst benefiting from an array of complementary services designed to improve and dignify current labour conditions for mobility workers in the Service Economy… Show more Backed by MIT, the Government of Mexico City and the Green Climate Fund, we have designed a lightweight and modular EV which reduces fleet operation costs by 60% whilst increasing daily utilization rates by 30%.Our low-cost EV subscription service will offer gig drivers worldwide the opportunity to increase net income per trip whilst benefiting from an array of complementary services designed to improve and dignify current labour conditions for mobility workers in the Service Economy. We are currently developing our MVP and are planning a 2026 pilot launch in Mexico City. Show less -
Accelerator AlumniMitdesignx Jul 2023 - Sep 2023MITdesignX is an academic program in the MIT School of Architecture and Planning (SA+P) and part of the MIT Morningside Academy for Design (MIT MAD). We are dedicated to design innovation and entrepreneurship and empower students, faculty and researchers to build new business ventures and forward-thinking solutions designed to address critical challenges facing the future of cities and the human environment. -
Academic Program DesignerBarreira Arte Y Diseño Oct 2021 - Sep 2022Valencian Community, SpainThe reach of Automotive Design is broader than it has been understood. Cars have simply transformed humanity in ways the discipline is not yet involved with. Now is the time to expand the discipline and broaden its scope. The new generation of car designers must look beyond the current automobile and diversify their knowledge and interests towards a set of topics essential to the process of rethinking mobility and the products and services that make it possible. Automotive Design will cease to… Show more The reach of Automotive Design is broader than it has been understood. Cars have simply transformed humanity in ways the discipline is not yet involved with. Now is the time to expand the discipline and broaden its scope. The new generation of car designers must look beyond the current automobile and diversify their knowledge and interests towards a set of topics essential to the process of rethinking mobility and the products and services that make it possible. Automotive Design will cease to be a discipline focused entirely on aesthetics and become a profession from which cities, and in turn societies, will be transformed. I co-wrote the Transportation Design & Future Mobility Masters program to provide students with the tools required to develop a deep understanding of the historic evolution of the industry, global knowledge on the cultural, environmental and technological shifts predicted to have an impact on the market and, perhaps most importantly, the individual creative skills needed to help the discipline deal with the fact that car design, after all, is not only about designing cars, but about envisioning ways in which the automobile can regain its historic relevance. Show less -
Lecturer, Business Development And WriterFreelance Jun 2015 - Jan 2020Stockholm, Mexico City, Umeå & Rotterdam- Strategy and business development for a Vehicle-To-Grid startup. Development of a technology that will help electric vehicles transform wind resistance into battery power and a strategy to regulate the integration of such power into the Smart Grid. Delivering a business case for the alignment of the patent and production of this device with the R&D interests of world leading vehicle suppliers. - Mentoring the Masters Degree program in Architecture at Oslo’s AHO University. - Mentoring… Show more - Strategy and business development for a Vehicle-To-Grid startup. Development of a technology that will help electric vehicles transform wind resistance into battery power and a strategy to regulate the integration of such power into the Smart Grid. Delivering a business case for the alignment of the patent and production of this device with the R&D interests of world leading vehicle suppliers. - Mentoring the Masters Degree program in Architecture at Oslo’s AHO University. - Mentoring the Masters Degree program in Urban Studies at Stockholm’s KTH University.- Guest lecturer for the Vehicle Design MA at the Umeå Institute of Design, in Sweden.- Writing for Terra Firma Magazine (UK), Super Paper (Germany), Nexos Magazine (Mexico) and Animal (Mexico). Show less
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Design ResearcherOma Jan 2017 - Feb 2017Rotterdam, South Holland, NetherlandsAMO, the research arm of Rem Koolhaas’ architecture practice, asked me to research and analyze the evolution of the auto dealership for a collaboration with Genesis, the luxury brand within the Hyundai Group. I did Strategic research and concept development for the design of the South Korean flagship store, which opened in Seoul in 2018. -
Creative DirectorSemcon Jul 2012 - Jun 2015Gothenburg, SwedenI oversaw Concept, Strategy and Development services for a range of automotive clients and led a team working across Design, UX, Engineering and Visualisation. I also co-directed the development of Semcon’s Research & Innovation Lab, a space for Engineering and Design collaborations from which Sonic Movement, our explorative work on the future sounds of electric cars, was born. -
Design DirectorThink Global As Aug 2011 - Jul 2012Munich Area, GermanyAs Design Director of THINK, I first led a team exploring the opportunities our company had to distinguish itself amongst imminent and more powerful electric car brand competitors. Then, my drive changed towards researching the context of electric mobility in the digital age, evaluating market, technology and business implications of the shift from product manufacturing to service providing and developing a strategy to set the Norwegian electric car brand as a benchmark in the car-sharing… Show more As Design Director of THINK, I first led a team exploring the opportunities our company had to distinguish itself amongst imminent and more powerful electric car brand competitors. Then, my drive changed towards researching the context of electric mobility in the digital age, evaluating market, technology and business implications of the shift from product manufacturing to service providing and developing a strategy to set the Norwegian electric car brand as a benchmark in the car-sharing segment. The research resulted in the proposal of a five-year-long strategy through which our company would avoid bankruptcy and step out of the business of making cars, to instead become a leader in the business of moving people. Show less -
Automotive DesignerThink Global As Jul 2010 - Jun 2011Oslo Area, NorwayAssisting development of 2013 Think City replacement. Development of cargo and leisure vehicles. Brand management towards consulting design and marketing agencies. -
Automotive DesignerMclaren Automotive Ltd Jan 2010 - Jul 2010Woking, UkAssisting design development of 2011 MP4-12C and 2012 P1. -
Automotive DesignerSemcon Nov 2007 - May 2009Gothenburg, Sweden -
Automotive DesignerGeneral Motors Europe Mar 2008 - Jan 2009Trollhättan, SwedenDevelopment of interior & exterior accessories for 2010 Saab 9-5 and 2010 Opel Meriva. -
Automotive DesignerVolvo Trucks Nov 2007 - Apr 2008Gothenburg, SwedenDevelopment of interior accessories for Volvo FH16.
Fernando Ocaña Education Details
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Vehicle Design -
Strategic Business Development -
Transportation Design
Frequently Asked Questions about Fernando Ocaña
What company does Fernando Ocaña work for?
Fernando Ocaña works for Gobierno De México
What is Fernando Ocaña's role at the current company?
Fernando Ocaña's current role is Líder de Diseño Automotriz.
What schools did Fernando Ocaña attend?
Fernando Ocaña attended Royal College Of Art, Imperial College London, Istituto Europeo Di Design.
Not the Fernando Ocaña you were looking for?
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Luis Fernando Palacios Ocaña
Engineering Lead / New Projects Launch / Product And Process Development / Advanced ManufacturingPuebla, Mexico -
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Fernando O.
Automotive Engineer | Customer Experience And Operations Management | Quality And Maintenance Fleet | Logistics | Electromobility |Azcapotzalco, Cmx
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