Fern is the Principle of Minerva Consulting, an international consulting company, with clients on three continents, which focuses on helping Pharmaceutical and Biological companies bring new brands to market and grow existing brands. Her business model is to build a culture of marketing excellence through coaching and mentoring. This is accomplished by market analysis, listening to the team as to the challenges they are experiencing, and quickly developing and implementing an action plan. The approach is always to work with the team, not tell the team what to do. Fern has extensive Global and US launch experience leading brand strategy and execution. Her career was distinguished by a proven ability to problem solve, increase sales, build brand awareness, and mentor new managers. A strong communicator, she is a skilled presenter, speaker, and educator. She has led the launch of several blockbusters, US and Global.She also has extensive experience working with local country affiliates to increase sales and develop talent. Fern's hobby is wine and she is a certified oenophile (wine geek). She enjoys conducting wine tasting classes for friends and non profits to support their mission raising funds.Expertise inStrategic Market Development | Competitive Market Positioning | Direct to Consumer Marketing | Team Leadership | New Product Commercialization | Market Planning | Coaching | Specialties: Mentoring | Problem Solving | Training | Product Launch | Communications | Multi-tasking | Project Management | International Business | Strategic Planning | Alliance Management | Team Leadership | Team Motivation | Product Management | Market Penetration | Forecasting | Facilitation | Covid-19 | Monoclonal Antibodies