Fern (Felice) Humphreys Email & Phone Number

Cleveland, Oh, Us

Cleveland, Oh, Us

Glenwillow, Oh

Manages Authorization & Pricing Stability Program in US and Canadian markets.• Communicates regularly with Product, Channel, Sales and Finance leaders to determine key items to include in Pricing Stability Program.Manages Unilateral Pricing Grid and Program• Maintains Promotional Grid and Calendar • Collaborates with Retail, Dealer & Commercial Teams in order to execute the strategy that will best achieve pricing stability on key items while continuing to grow the overall business.• Manages the Pricing Stability Program as it relates to Authorization, Unilateral Pricing Policy and Internet Monitoring. Closely monitors listings in order to avoid potential market disruption.• Maintains Authorization Portal which contains Reseller Agreements, Warranty and Credit Applications, Unilateral Pricing Policy and Internet Monitoring.• Identifies resellers to determine if resellers are currently authorized (contracted) or unauthorized (not contracted). Once identified, resellers are met with either C&D’s via outside counsel or Letters of Non-Acquiescence and/or Stop Ship Notifications.• Communicates Unilateral Pricing Grids, Promotional Calendars, Product Discontinuation, Resign Instructions and other pertinent information via iContact.• Provides regular feedback to internal Legal Team regarding contracts, issues of non-acquiescence and overall Pricing Stability Program.• Works closely with several consultants including K&L Gates, UPPMarket & Price Spider (PROWL).

Glenwillow, Oh

Manages and executes authorization program resulting in pricing stability in the marketplace. • Collaborates with Sales and Marketing to align with corporate strategy.• Leads Pricing Stability Program which includes Unilateral Pricing Policy & Authorization (reseller registration, vetting and approval) to achieve program strategy and corporate business objectives.• Maintains internal and external communication including management of 5 email inboxes and 3 Portals.• Communicates regularly with Legal, Sales, Channel, Product, Finance & Teams as well as various consultants.• Coordinates communication blasts via portal including Promotions, Price Changes, Changes to Agreements.• Manages Unilateral Pricing Policy which includes responding to issues of non-acquiescence accordingly.• Enforces authorization to avoid price erosion in the marketplace resulting in new products able to maintain suggested retail price for longer periods of time.• Communicates the synchronization of marketing and sales strategies to best support brand and consumer.• Trains internal teams on Portal utilization ensuring proper usage and information integrity. • Creates custom reports ensuring product is only being sold to authorized resellers and distributors.

Glenwillow, Oh

Developed and implemented strategic marketing plans, promotional campaigns and brand/value proposition growth strategies which aligned sales forces with key business objectives, created product awareness and increased overall sales.• Collaborated with key marketing and sales partners to develop strategies for the wet category that would ultimately increase sales. Specific promotional strategies included Back-To-School and Black Friday events.• Analyzed and developed a competitive landscape to better position product for sell in with buyers.• Organized product information and landscape to avoid any potential channel conflict.

Hudson, Oh

Developed strategies to increase customer loyalty and new sales serving as feedback liaison between corporation and consumer. • Established social media platform becoming the voice of Little Tikes through weekly blogs posted to website and interacting with consumers via social media platforms including Facebook, Twitter, Pinterest and Instagram increasing product knowledge, brand awareness and consumer loyalty.• Collaborated with Direct of Marketing to research market trends and develop brand strategy.• Provided feedback throughout entirety of product development process

Hudson, Oh

Responsible for executing marketing and product development related strategies for financial goals and profit objectives. • Developed research department for Little Tikes.  - Created a database of over 700 moms from Northeast Ohio. - Led monthly research program gaining important feedback on new concepts and ideas that ultimately influenced direction of product development. - Directed event logistics including registration and setup, participant lists, childcare, presentations, and itineraries, both remotely and on-site.• Worked closely with Director of Marketing managing two categories with and coordinated with cross-functional teams throughout product development process. - Provided recommendations based on business analysis improving sales and business growth.  - Executed marketing and product development related strategies ensuring financial achievement and profit. - Tracked product development by monitoring production and ship dates in order to hit deadlines.• Analyzed industry, identified target audience, channels of distribution, and price points.• Presented operational, sales and marketing data to groups that significantly increased overall company production and profitability. • Communicated positioning and relevance for product, segment, brand and price point.

Hudson, Oh

Collaborated with Product, Sales and Finance managers developing and executing marketing strategies to increase business.• Led pricing, promotional and distribution strategies within specific strategic categories for both mass and non-mass accounts.• Developed category specific marketing plans increasing market share, expanding channels of distribution and driving profitability within account management structure.• Assisted and attended line reviews to build and maintain relationships with buyers and develop retailer specific merchandizing programs.• Streamlined multiple processes increasing efficiency as a company and standardized several resources.

Cleveland, Oh

Forecasted premium distribution and managed multi-million dollar budget ensuring fiscal responsibility increasing brand awareness and loyalty. • Promoted various brands including Sharpie, Rubbermaid, Lenox and Irwin at both track and retail events. • Educated consumers by using a variety of interactives designed to drive retail sales at track and retail events.• Collaborated within team of 6 coordinating small business units and key performance indicators including inventory and retail management, travel and concept vehicle, and interactive maintenance increasing team efficiency.

Lansing, Mi

Managed territory including eight Walmart stores. Developed sales process for special promotions, established and built relationships with key personnel and promoted brand awareness through retail events.• Increased sales in territory an average of 35% in six months with focus on cross-merchandising high margin items in key areas. Hosted district-wide product knowledge seminars training Walmart personnel in the features and benefits of various product lines; • Attended Holiday District Manager Meeting resulting in significant sales.

Ba, Speech Communications; Spanish

Activities and Societies: Alpha Xi Delta Sorority Spanish Honorary Graduated Cum Laude Speech Communicatons; Spanish GPA 3.7/4.0 Overall.

Bachelor'S Degree

Education record