- Led centralized data partner management for LATAM, collaborating with commercial, IT, and compliance teams.- Negotiated contracts with data providers, reducing acquisition costs by 20%.- Enhanced the company's data ecosystem, improving asset utilization and ROI through advanced analytics integration.- Spearheaded data-driven strategies, increasing customer insights and product optimization capabilities.- Developed a robust data strategy for LATAM markets, aligning with business objectives.- Managed commercial data partnerships, driving innovations in ad tech and media campaigns.- Improved compliance workflows for data governance across multi-national teams.- Implemented cross-functional initiatives, leveraging predictive analytics for marketing optimization.

I specialize in developing and managing business partnerships by identifying potential collaborators aligned with the market needs in digital services such as VAS, Cloud, OTT, and e-Commerce. My expertise extends across Brazil, Mexico, and the broader LATAM region, where I excel at initiating and nurturing relationships from inception through execution.In my role, I take charge of leading partner implementation and evaluation, fostering collaboration with cross-functional teams including Content, Operations, Marketing, Growth, and Business Solutions. I bring a strategic approach to supporting initiatives by providing comprehensive research, market intelligence, and partner insights, facilitating informed decision-making at every stage. Elevate your business strategy with a professional dedicated to navigating the digital landscape and driving successful partnerships.

- Increased LATAM revenue by $8.4M by leading Huawei Game Apps Store content strategy.- Integrated 100+ partners into IoT, Cloud, and Value-Added Services (VAS) ecosystems.- Directed strategic negotiations, securing high-impact partnerships with top data providers.- Twice awarded "Huawei Future Star" for exceptional professional performance (top 3% globally).

As Content Management Lead for Televisa's Esmasmovil.com, I spearheaded innovative strategies that elevated digital engagement and expanded market presence. I managed a multidisciplinary team of writers, designers, and videographers, aligning creative output with strategic business goals.Highlights of Impact:Strategic Alliances & Content Acquisition: Forged high-value partnerships in Games and Music, enhancing Televisa’s content library and market appeal.IPR Negotiations: Secured intellectual property rights for cross-border content distribution, strengthening Televisa’s foothold in the U.S. and Mexican markets.Cross-Platform Excellence: Designed a robust, multi-channel content strategy, integrating editorial, creative, and technical solutions to maximize engagement and ROI.Digital Marketing Leadership: Implemented targeted campaigns that boosted content sales and optimized marketing ROI across diverse channels.Sales Enablement: Refined proposals and pricing strategies, unlocking revenue opportunities in U.S. and LATAM markets.With a focus on strategic growth, innovation, and content excellence, I consistently drove Televisa's digital transformation and market leadership.

In my role as the driving force behind customer care and marketing operations for Televisa's Wap sites, including Esmas.com, Tvolucion.com, Televisa Deportes.com, Templeo.com, Esmas Móvil, and Gyggs, I've been instrumental in positioning the brand and boosting content sales across Latin America.Key Contributions:Developed and executed comprehensive strategies to enhance user engagement value, focusing on end-to-end marketing optimization, budgeting, and execution for Digital Services and WAP sites.Spearheaded customer care management for Televisa's pioneering digital services, including the Music store (Tarabu), VOD service, and live television (Live TV Broadcasting channels 2, 4, 5, and 9). Collaborated closely with marketing and sales departments to execute partner events, drive sales engagement, and introduce new broadcasting services to Televisa's global audience.Successfully coordinated the launch of Televisa Esmas Player, achieving 1.3 million downloads in just 30 days without a marketing campaign. Implemented a customer care methodology to maximize problem-solving efficiency, resulting in increased client engagement and enhanced service revenue and value.Expertise in customer care and marketing initiatives with a professional dedicated to driving brand positioning, content sales, and user engagement across diverse digital platforms.