Fernando Prado πŸ³οΈβ€πŸŒˆ

Fernando Prado πŸ³οΈβ€πŸŒˆ Email and Phone Number

Strategy and Account Director @ MATTER
State of SΓ£o Paulo, Brazil
Fernando Prado πŸ³οΈβ€πŸŒˆ's Location
SΓ£o Paulo, SΓ£o Paulo, Brazil, Brazil
Fernando Prado πŸ³οΈβ€πŸŒˆ's Contact Details

Fernando Prado πŸ³οΈβ€πŸŒˆ work email

Fernando Prado πŸ³οΈβ€πŸŒˆ personal email

About Fernando Prado πŸ³οΈβ€πŸŒˆ

In over 15 years working at major agencies like Wieden + Kennedy, BBDO, and JWThompson, I have shaped brand strategies for global brands including Nike, Uber and Meta, always believing that strategic rigor should work towards creative excellence, not against it.Recently, I've expanded my expertise to include leading advertising sprints at CUBO, solving complex challenges for clients like Spotify, Motorola, and KFC in as little as five days.I'm currently working as a freelancer in both creative strategy and sprint leadership for clients across the globe.(Oh: I'm also an amateur sourdough bread baker in my free time)πŸ₯– πŸ³οΈβ€πŸŒˆ

Fernando Prado πŸ³οΈβ€πŸŒˆ's Current Company Details
MATTER

Matter

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Strategy and Account Director
State of SΓ£o Paulo, Brazil
Employees:
34
Fernando Prado πŸ³οΈβ€πŸŒˆ Work Experience Details
  • Matter
    Strategy And Account Director
    Matter
    State Of SΓ£o Paulo, Brazil
  • Freelance
    Senior Creative Strategist; Sprint Leader
    Freelance Mar 2024 - Present
    Teaming up with agencies and clients all over the globe to tackle complex strategic and creative challenges. Recent collaborations with the great folks at SOKO/Droga5, GUT Los Angeles, GUT SΓ£o Paulo, FBiz and MATTER.
  • Cubo
    Strategy Director
    Cubo Jul 2021 - Mar 2024
    During my tenure at CUBO, I led several creative sprints for global brands such as Spotify, Motorola, KFC and Majid Al Futtaim.
  • Wieden + Kennedy
    Strategy Director
    Wieden + Kennedy Dec 2020 - Jun 2021
    SΓ£o Paulo, Brasil
    Led strategy for Nike and Uber.
  • Wieden + Kennedy
    Senior Strategic Planner
    Wieden + Kennedy Mar 2017 - Dec 2020
    SΓ£o Paulo E RegiΓ£o, Brasil
    Throughout this period, I have worked as the lead planner for key accounts such as Nike, Uber, AB InBev (Skol Beats and Corona), Sprite, Facebook, Bonafont, C&A and Delta.
  • Almapbbdo
    Senior Strategic Planner
    Almapbbdo Jun 2016 - Feb 2017
    SΓ£o Paulo Area, Brazil
    Client: O BoticΓ‘rioDevelopment of campaign strategies for make up, personal care and hair care product lines; Development of brand and social strategies for Valentine's Day, Father's Day, Mother's Day and masterbrand efforts.
  • Pereira & O'Dell
    Senior Strategic Planner
    Pereira & O'Dell Jun 2015 - May 2016
    SΓ£o Paulo Area, Brazil
    Development of social and digital content strategy for the agency's main clients; leadership of the strategic planning and creative development of key pitch projects.Clients: Fiat, Jeep, Maggi, Olympikus, UFC
  • J. Walter Thompson Worldwide
    Senior Strategic Planner
    J. Walter Thompson Worldwide Apr 2014 - May 2015
    SΓ£o Paulo Area, Brazil
    Development of brand and campaign strategies; development of joint content projects in partnership with JWT group content agency, Mutato; participation in key pitch projects.Clients: Avon, Bayer, Troller
  • J. Walter Thompson Worldwide
    Junior Strategic Planner
    J. Walter Thompson Worldwide Sep 2012 - Mar 2014
    SΓ£o Paulo Area, Brazil
    Collaboration in the development of brand and campaign strategies; competitive reviews of personal care, technology, auto, chocolates and beverages categories; consumer behavior researches.Clients: Avon, Bayer, Diageo, NestlΓ©, Microsoft, Troller, AC Camargo
  • J. Walter Thompson Worldwide
    Strategic Planning Intern
    J. Walter Thompson Worldwide Mar 2012 - Aug 2012
    SΓ£o Paulo Area, Brazil
    Secondary data research; communication analysis; development of scripts and layouts for presentations; participation in brief discussions and brainstorm sessions;Clients: Ford, Troller, Ayrton Senna Institute
  • J. Walter Thompson Worldwide
    Strategic Planning Intern
    J. Walter Thompson Worldwide Aug 2010 - Aug 2011
    SΓ£o Paulo Area, Brazil
    Secondary data research; communication analysis; development of scripts and layouts for presentations; participation in brief discussions and brainstorm sessions;Clients: Ford, Diageo, NestlΓ©, Coca-Cola, AC Camargo Cancer Center
  • AgΓͺncia De ComunicaΓ§Γ΅es Eca Jr.
    Planner
    AgΓͺncia De ComunicaΓ§Γ΅es Eca Jr. Jul 2009 - Aug 2010
    SΓ£o Paulo Area, Brazil
    Worked as a planner for an experimental ad agency supported by the university; coached students in real projects of visual identity, print and web for small businesses; responsible for the agency’s recruitment and business plan.

Fernando Prado πŸ³οΈβ€πŸŒˆ Skills

Brand Development Digital Strategy Mobile Marketing Digital Media Digital Marketing Advertising Integrated Marketing Strategy Media Planning Online Advertising Interactive Advertising Customer Insight Creative Strategy Social Media Marketing Creative Direction Sem Marketing Communications Publicidade Marketing Integrado Brand Architecture

Fernando Prado πŸ³οΈβ€πŸŒˆ Education Details

Frequently Asked Questions about Fernando Prado πŸ³οΈβ€πŸŒˆ

What company does Fernando Prado πŸ³οΈβ€πŸŒˆ work for?

Fernando Prado πŸ³οΈβ€πŸŒˆ works for Matter

What is Fernando Prado πŸ³οΈβ€πŸŒˆ's role at the current company?

Fernando Prado πŸ³οΈβ€πŸŒˆ's current role is Strategy and Account Director.

What is Fernando Prado πŸ³οΈβ€πŸŒˆ's email address?

Fernando Prado πŸ³οΈβ€πŸŒˆ's email address is fe****@****ail.com

What schools did Fernando Prado πŸ³οΈβ€πŸŒˆ attend?

Fernando Prado πŸ³οΈβ€πŸŒˆ attended Universidade De SΓ£o Paulo, Libera UniversitΓ  Di Lingue E Comunicazione Iulm.

What are some of Fernando Prado πŸ³οΈβ€πŸŒˆ's interests?

Fernando Prado πŸ³οΈβ€πŸŒˆ has interest in Breadmaking, Education, Cinema, Architecture.

What skills is Fernando Prado πŸ³οΈβ€πŸŒˆ known for?

Fernando Prado πŸ³οΈβ€πŸŒˆ has skills like Brand Development, Digital Strategy, Mobile Marketing, Digital Media, Digital Marketing, Advertising, Integrated Marketing, Strategy, Media Planning, Online Advertising, Interactive Advertising, Customer Insight.

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