Fern Yong is a driven and enthusiastic businessman who strives for "improvements" in whatever he does.In 2012, Fern Yong earned a double major in marketing and international business from Victoria University of Wellington in New Zealand.After that, he relocated to Singapore to work as a project manager at a creative agency and work with clients including SAP, the Singapore Government Communication arm, and many more. With a foundation in project management and experience in the design and innovation industries, he returned to Johor, Malaysia (in 2015) because he saw an opportunity to advance the shipping and logistics sector there and since there aren't many young people who want to work in this established sector. His personal goal is to raise the standards of the industry, his organization, and ultimately his nation's trade/ policies.Fern began his career as a marketing executive in a family-owned subsidiary company, handling both operations and tasks including making sales pitches to potential customers. Fern soon came to the realization that the business model needed to be improved in order to maintain clients, so he began to establish subsidiary businesses. Fern has so far developed 4 companies that complement the current company strategy. He presently oversees a total of 7 businesses.Thanks to Fern's desire and heart for "improvements" over the years, in June 2023, Fern and his team successfully raise the group of firms to a new level through a joint venture with a Bursa listed Malaysia based shipping company (Shin Yang Group Berhad). With this newly form structure and total logistic approach, the company's intention is to expand to Port Klang and Penang with its innovation and management approach.In addition to growing operations, Fern sees this joint venture as providing him with new opportunities and platforms. He intends to one day enter the sphere of port management and international trade.In addition to his job, Fern is passionate about advancing the sector. He joined the Johor Port Shipping and Forwarding Association (JPSFA) as a committee member in 2016 and has been actively involved in planning training for the association's 180+ members. He obtained his HRDC certification as well, and he plans to speak at conferences in the future to educate the business community and advance the association.His Specialized Skill:1. Specialized Solutions for Supply Chain Logistic2. Import and Export in Containers3. Clearing customs4. Shipping and freight brokerage5. Haulage and Transportation