Fernanda Paola Servín Aguilar Email & Phone Number

Guadalajara, Jal., MX

Guadalajara, Mexico Metropolitan Area

• Support global creative and educational campaign rollouts in all regions and countries, in a wide variety of formats (web, video, e-learning, and graphics).
• Utilized data analysis and metrics to continuously refine content strategies and improve engagement, driving measurable results for global campaigns.
• Responsible for overseeing the creative staff, ensuring optimal output to achieve short- and long-term departmental objectives through frequent assessment, recurring one-on-one… Show more
• Responsible for overseeing the creative staff, ensuring optimal output to achieve short- and long-term departmental objectives through frequent assessment, recurring one-on-one meetings and a personal development plan.
• In charge of establishing, assessing and updating our current Standard Operating Procedures, ensuring best practices in alignment with the Legal and Brand departments.
• Communication on a regular basis with Management, Regional Stakeholders and Executives as required for kick-off calls, projects’ updates and general status report.

Guadalajara, Jalisco, Mexico

• Website content management through different CMS platforms (TeamSite 6.7 / 8.2, Brightcove)
• Site maintenance, documentation and information update.- Teamwork and constant communication with Marcom, SEO and Web operations areas.
• Collaboration at a regional and international level (with offices in the United States and the Netherlands).
• Editing and updating of digital content under an institutional guideline.
• Community Management (forums) through Jive Software (content… Show more
• Community Management (forums) through Jive Software (content approval, post migration and spam handling).

Guadalajara, Jalisco, Mexico

• Led digital communication strategies for local election campaigns, coordinating cross-team collaboration to ensure timely content delivery.
• Conducted media monitoring and benchmarking to inform campaign decisions and enhance performance.

Guadalajara, Jalisco, Mexico

• Design of Social Media strategies according to the identity, audience, objectives and competition of various brands.
• Budget management for campaigns on Facebook, Twitter and Adwords.
• Definition of strategies to increase followers / fans.
• Content Calendar Management.

Guadalajara Y Alrededores, México

• Managed the Community Managers department, driving efficiency in social media strategy development and execution.
• Social Media Strategy for more than 15 accounts.
• Coordination of Community Managers deparment.
• Design and development of applications for Facebook.
• Copywriting in English and Spanish for scripts, brochures, web, print, etc.
• Brand development: slogans, naming, brand essence.

Bachelor'S In Communication Science, Advertising

Master In Communication Of Science And Culture

Master Of Business Administration - Mba, Specialty In Finance