With over 18 years of experience in experiential design, I am a passionate and creative UX leader who helps businesses communicate and interact with their customers and employees effectively and innovatively. I have successfully implemented design systems and strategies at scale for various clients and industries, including the BMW group, one of the world's leading automotive companies.As the Experience Director at The Marcom Engine, I lead a team of talented designers and developers who deliver agile and user-centric solutions for digital and physical experiences. I am also an avid investor and artist in the blockchain and NFT space, where I explore new ways of creating and exchanging value through digital assets and platforms. I hold certifications in product ownership and scrum from Scrum Alliance and ESI International, and I have completed a user experience strategy course from Nielsen Norman Group.