Solving online media-buying at scale

- Work for two startups (carswitch.com & servicemarket.com) within the venture capital firm- Implementing DPA and DAA campaigns on FB- Keep a bird's eye view to keep in check business level CPAs- In-depth knowledge of app campaigns. Help increased MAUs 10x in 1 year - Setup Snapchat advertising campaigns- Utilize Zoho CRM for improved outbound marketing through automated e-mail journeys- Manage smartly.io platform to target FB campaigns more effectively- Manage monthly budgets & Report on bi-monthly basis; Daily hygiene check of campaigns- Reduced CPL by 3x on paid marketing through FB/Insta (non-app campaigns)- Weekly optimization of campaigns & monitor hiccups if any- In-depth knowledge of MMPs such as Kochava, Appsflyer & Adjust (using Kochava and Appsflyer currently)- Experience in setting up and running affiliate marketing platforms such as Criteo and RTB- Helped acquire new customers using FB lead gen at one-third of the cost.

Helping Musicinfo with new marketing and tech solutions.

-Created all digital marketing channels from scratch;Devise & Implement digital marketing strategy from the very start for both B2B and B2C customers-Focus on digital content creation following weekly themes -Optimizing e-mail marketing campaigns through EMPs-SEM/SEO/SERP of musicinfo website to improve organic viewing using tools like Google Search Console and MOZ(Global Rank improved by 5 times over the last 3 months as per Alexa Rankings)-Monitor marketing campaigns through Google Analytics(Google Partners Badge Holder) and Facebook Business Manager (CPC reduced by 50% via quality ads)-Re-targeting campaigns through Facebook Pixel, AdWords (Google Partners Badge Holder expected June/July 2017) and E-mail marketing (Campaign Monitor), -Created & edited engaging content on web and social media using CANVA-Monitor and report KPIs and ROIs on all social media campaigns to higher management-Content creation and publishing on the company website using Magento CMS

- Developing University of Jyvaskyla's brand name through social media-Devised a strategy to build a digital eco-system-Marketing university life to foreign students-Developed a digital marketing calendar for JYU -Devised a social media content development strategy-Produced powerful social media content-Divided the content theme on a weekly basis;- Ensuring increase in international following of University on social media

▪ Planning and executing Player and Coach Development programs at the National Cricket Academy with special emphasis on youth.▪ Developed and executed a program for hunt of Fast Bowlers, special focus on rural areas, travelled to 5 small cities in Pakistan ▪ 6 bowlers with a speed of 135 kph plus identified, bowlers not currently part of domestic cricket structure▪ Selected bowlers attended a 2 week training camp with legendary Fast bowler Wasim Akram for skill development

- Working as a Management Trainee in the corporate projects department- Worked on planning, execution and commissioning of two Coal Fired Boiler projects, aimed to reduce power production costs, project cost estimated at $20 million each- Optimized inventory management through tools like Excel- Demand planning of required raw materials- Outsourcing work to third-party vendors- Logistics planning according to level 4 work breakdown structure- Managing multiple sub-contractors

- Assigned to identify E&I related malfunctions in the newly built Product Movement and Storage facility.- Helped reduce down times at the facility and increase product movement leading to higher revenue.