I lead teams and organisations to meaningful, attention-getting creative work that drives change. I'm a highly strategic creative who loves working at the intersection of culture, branding and technology.In the last 20 years I have lived between the UK, the Netherlands and Spain, working brand-side and agency-side to create all sorts of campaigns and platforms with some of Europe’s top players: R/GA, W+K, AMV BBDO, Poke, Martin, Nike, Adidas, Oatly, Pepsico...Along the way, I had the privilege to contribute to 100+ awards, including 2 Grand Prix and the Innovation Lion at Cannes, plus 1 Grand Prix at Eurobest.I'm always open to work with brands, agencies and artists that are bold and collaborative, and share my desire to disrupt and have a positive impact. On the side, I'm currently launching my own spirits brand and working with some good friends on a web3 documentary.