Katie Ferraro Email & Phone Number

Santa Cruz, Ca, Us

Santa Cruz, Ca, Us

- Support business development and growth within the City of Santa Cruz- Lead journal, social media, and other marketing content creation for ChooseSantaCruz.com and Economic Development and Housing projects- Advise and coordinate businesses on funding opportunities including grants and loans- Write RFP and other documents for projects aiming to support businesses in the City of Santa Cruz- Create marketing materials around the local municipal code in digestible formats- Collaborate with other City of Santa Cruz departments on projects like placemaking to create a more welcoming environment for visitors and guests- Spearhead the development and implementation of a business improvement district to increase foot traffic, visibility, and beautification of our Midtown commercial district

Santa Cruz, Ca, Us

- Support business creation and growth within the City of Santa Cruz- Lead journal, social media, and other marketing content creation for ChooseSantaCruz.com and Economic Development projects- Advise and coordinate businesses on funding opportunities including grants- Write RFP and other documents for projects aiming to support business in the City of Santa Cruz

- Crafted stories around the sport, health, and fitness spaces for multiple digital mediums including social media, landing pages, feature stories and blogs- Researched, wrote, and edited grants and letters of intent- Created content to communicate with internal stakeholders including investors and executives- Interviewed professional athletes (NBA, NFL, CrossFit, Action Sports) to uncover their stories in order to write them for digital platforms- Ideated creative campaigns for brands and their athletes- Wrote copy for digital advertisements- Negotiated contracts and closed deals with brands including The Inertia, Barbend.com, AIRWAAV, Nirvana Water Sciences, mindbodygreen.com, Pureboost, and Dangerous Copy- Wrote project briefs and scopes of work for brand clients- Project managed deliverables to ensure a timely completion

Seattle, Us

- One of the 47 stewards given the opportunity to bring REI to the Santa Cruz community- Educated customers on the equipment and principles of camping and backpacking - Created epic in-store experiences through visual merchandizing- Participated in local community service projects- Member of the camp department internal communications team- Advocated for equity and inclusion outdoors

- Responsible for the health and safety of up to 20 athletes during a class- Offer coaching to support physical fitness- Support athletes in creating and achieving their fitness goals- Stay up to date with health and fitness trends

Santa Cruz, Ca, Us

Communications- Pitched content ideas, assisted with creative direction, and supported in managing relationships with over twenty regular contributors- Managed multiple guest writers, edited and wrote blogs, and maintained company blog- Wrote bi-weekly newsletters for the gym channel on behalf of the President and CEO- Created copy for sponsored professional athlete content for cross-functional teams- Supported in development and management for Facebook communities- Worked with CMO and PR Consultant to craft response to BLM/CrossFit press- Managed outreach for product seedings, exceeding 500 pitches/month- Wrote over 15 press releases, set up wire buys, and pitched to appropriate outlets- Pitched news outlets for national Spartan Races- Assisted in crafting responses for requested interviews for pubs like BevNet- Supported the gym channel with Facebook group community management, buying advertising, copywriting ads and tracking- Nurtured brand partnerships for global "Win a Home Gym" lead gen campaign- Photographed products for designers and stakeholders- Assisted with creative direction on photoshoots Social Media- Maintained five social media accounts for the brand including Instagram, Facebook, and LinkedIn- Grew main Instagram account (@FITAID) by 15,000 followers- Succeeded in obtaining verification of Instagram account- Advised global partners on social media strategies to create a more cohesive brand- Managed paid media budget for organic social media posts- Tracked weekly metrics for Instagram and Facebook and reported via custom Excel document- Supported in development and management for Facebook communities- Pitched content ideas to influencers and creators, assisted with creative direction, and supported in managing relationships- Created content including producing, filming and editing photo and video- Cultivated relationships and managed giveaways/contests with partner brands

Santa Ana, Ca, Us

- Scheduled daily news stories (up to eight/day) to social media to encourage website traffic and readership- Pitched relevant CrossFit/health & wellness stories to Managing Editor- Curated and contributed CrossFit community highlights to daily newsletter- Contributed written articles that were featured on the website and in the daily newsletter- Supported online community management and used social listening to uncover stories

- Coached athletes of all levels both 1-on-1 and in a group setting- Assisted with admin tasks including retail and member management- Compiled content and built monthly member newsletter- Supported marketing efforts for the business- Planned and managed events to drive community engagement

Brooklyn, New York, Us

- Coached two year-long brand building cohorts using Design Thinking in collaboration with Huge- Worked with a team from Hearst and Wired magazines to create and deliver two issues of the STOKED Magazine- Executed internal and external communication to create national brand alignment - Coordinated and coached a student led community skate project in collaboration with Mountain Dew- Wrote over 20 pieces of blog content covering everything from events to interviews with students, volunteers, and stakeholders- Trained and built relationships with mentors to support weekend action sports days and special events with brands like Vans, World Surf League and Street League Skateboarding- Fostered community within mentors with happy hours and other social events- Created content and managed @stokedorg and @stoked_la Instagram profiles- Identified key brand partners- Ran Weekend Action Sports Mentors

- Created and implemented email marketing campaigns for Summit of Greatness- Assisted talent at Summit of Greatness including Jay Shetty, Amy Purdy, Shaun T, and Steve Weatherford- Ghost wrote articles for major outlets including Success Magazine and Inc.- Drove community engagement across multiple Facebook groups - Created content for and managed Social Media profiles for Lewis Howes- Project managed Facebook show "Inspiring Life with Lewis Howes"

Boulder, Colorado, Us

- First writer to test and implement social media micro-story strategy at the 2016 CrossFit Games- Interviewed athletes and wrote stories for Instagram and Facebook with viewership of over 1M- Pitched and wrote over five stories per day during events- Led a team of four people during the West/California Regional for two years- Covered an international field at the CrossFit Invitational for CrossFit Games social media

Cupertino, California, Us

- Fixed mobile devices at the Genius Bar- Mentored Technicians- Assisted customer concerns- Managed a queue of people looking for support

Ridleyton, Sa, Au

- Wrote digital content for The WOD Life Journal

- Researched, wrote, and conducted over 60 original interviews for malakye.com- Produced "First Friday" feature to spotlight a different company's culture each month- Developed and implemented a social media strategy to establish brand identity- Tracked and analyzed social media analytics- Photographed and recapped events- Planned and executed three career fairs in three different cities for 4 seasons

Cupertino, California, Us

-Repaired iPhones, iPads, and iPods-Conducted troubleshooting sessions on Mac computers-Facilitated personal training sessions on Apple devices-Preformed data migrations and RAM upgrades-Managed an appointment queue-Scheduled appointments for walk-in customers-Built rapport with customersPreviously:-Sold Apple devices-Facilitated workshops on Apple software and devices-Taught and maintained visual standards

Fuschl, At

- Supported planning and implementation of national arm of the inaugural Wings for Life World Run- Created and presented recap deck to National Events Manager- Fielded inquires via www.wingsforlifeworldrun.com- Spread awareness for the world wide event through online channels- Acted as a liaison between Red Bull HQ and each of the three US location teams- Gathered quotes for travel and expenses for national team members

Los Angeles, Ca, Us

- Produced/conducted interviews for the agency’s blog- Supported producers throughout the production of events for clients such as Red Bull, Nike SB, and Columbia Sportswear- Edited event recap books with the Design Department- Researched new business opportunities- Assisted with event budgets and run of shows- Contributed to social media channels including Twitter and Facebook- Answered phones and fielded calls to the appropriate team member- Contributed to business meetings and brainstorming sessions

- Researched industry professionals and wrote online interviews/profiles- Attended and accommodated guests at events for Group Y

Certificate, Storytelling: Narrative Tools And Application

Certificate, General Business Studies With Concentration In Entrepreneurship

Bachelor Of Science, Advertising/Public Relations And Writing (Double Major)

Visual Design Bootcamp