Over the past 12 years, I've been helping brands enhance their value and relevance through strategic thinking, consumer insights, and creative solutions. Along the way, I've had the privilege of collaborating with a diverse range of companies, including Ambev, Itaú, Natura, Unilever, P&G and many more. I'm truly driven by the challenge of reshaping the way things operate. During my experience in advertising agencies such as F.biz and Africa, I had the opportunity to pilot and grow a consumer insights department. In Ambev, I got to lead the strategy for Skol, one of Brazil's most valuable brands. And now, as the head of strategy for the Corona, I have a mission to invite Brazilians to spend more time outdoors. Beyond corp, I've found fulfillment in teaching Strategic Planning at Senac and sharing my knowledge through writing, including a book on Sharing Economy.I am also interested in creating a more inclusive future, fostering new narratives. That's why for 5 years, I have been working closely with Think Olga/Think Eva.