Chuck Ferrell Email & Phone Number

Wilmington, DE, US

Wilmington, Delaware, United States

• Responsible for optimizing marketing investment decisions, personalized marketing offers, valuations modeling and lifetime value targeting to maximize profit pools for new account acquisition programs and new partner.
• Lead acquisition investment decision team responsible for optimizing $350MM annual acquisition marketing budget that generates ~3MM new accounts annually and maximizes financial returns within allowable investment.
• Lead product, channel, offer and targeting initiatives that drove $200MM in incremental profitability including the development of several lifetime value (LTV) targeting strategies that utilized machine learning (ML).
• Lead acquisition valuations and modeling team responsible for building ~70 valuations for each program, product and channel combination leveraging historical testing data, key behavioral (i.e. activation, spend.
• Lead risk/reward management and pricing strategies to optimize overall risk adjusted returns, maximize net interest margins, minimize losses, and build resiliency in acquisition investments to outperform during periods.

Wilmington, Delaware, United States

• Responsible for managing wide range of acquisition and portfolio credit and marketing analytics strategies for Cobrand partners that maximize profitability while balancing risk/reward trade-offs
• Led partnership credit and data analytics for $25B portfolio including major Airline, Retail, Travel and Affinity partners creating strong risk and reward framework within the business and maximizing profit pools.
• Led strategy development for several credit and data analytic strategies to reduce exposure and mitigate impairment including efforts to mitigate the economic impacts of COVID-19. Worked closely with second line risk.
• Identified and developed lifetime value (LTV) based targeting strategies that increased customer spend activation and balance engagement, maximized wallet share, optimized revolver/blender mix, reduced gamer.

Wilmington, Delaware, United States

• Responsible for developing actionable consumer behavior, portfolio, competitive benchmarking and macroeconomic insights to drive business strategy, optimize risk/reward trade-offs and maximize returns
• Lead risk appetite analysis that evaluated profit, losses and risk adjusted margin performance for a variety of credit risk tranches over different economic cycles including the great recession to build resiliency in.
• Championed use of Big Data and machine learning (ML) analytics examining customer transaction data and on/us behaviors to enhance credit risk strategies, fraud prevention, spend activation, wallet share and develop new.

Wilmington, Delaware, United States

• Led efforts of Existing Customer Management Team responsible for a wide range of strategies that maximize economic value, drive customer engagement, and increase wallet share.
• Identified and developed lifetime value (LTV) based credit line increase targeting engine TESLA adding sophisticated revenue models to balance risk/reward dynamic. Significantly increased profitability while managing.
• Led cross-functional team in the development of a new LTV Balance Build model MIDAS that enhanced targeting through key changes including matched pair methodology, statistical segmentation and account level targeting..

Wilmington, DE

• Managed several acquisition and portfolio strategies to include development of risk criteria cut-offs and policies to optimize profit while mitigating credit losses and staying within risk appetite.
• Led development of initial loss criteria for the check program that modeled to responder dynamics and adverse select. Developed loss inputs for the optimization model to improve risk/reward dynamics which decreased.

Wilmington, DE

• Managed Credit Risk team responsible for high-risk account management, marketing and activation strategies.
• Developed numerous risk strategies during great recession to effectively manage losses including right sizing lines, closing inactive accounts, and reducing exposure to riskier metropolitan statistical areas.

Wilmington, DE

Wilmington, DE

Wilmington, DE

Bachelor Of Science, Mechanical Engineering

Mba, Smeal College Of Business, Mba