Responsible for B2B Digital Communication and platform development for Veterinarians, Students and clinic staff in Italy.- Plan and execute the Digital Media Campaign to reach and engage brand awareness and consideration by the professionals- Plan and execute CRM and Marketing Automation campaigns to drive traffic and conversion from all the platforms- Work closely with Global IT and EMEA digital team to implement, monitor and improve digital platforms deployed in Italy: diagnostical tool, e-learning platform, b2b e-commerce, website - Work closely with Brand Manager and Customer Development to excel in Integrated Marketing Campaing to reach and involve clinics on brand focus- Full management of Social Media editorial plan both with in-house graphic designer- Report and monitor digital analytics integrating data coming from different platform- Budget planning and spending in order to maximize ROI1 FTE specialist direct report

Managing B2C platform shop.buffetti.it and buffetti.it and B2B multistore platform b2b.buffetti.itStrategic: project manager for Magento 2 migration and UX/UI restyling (in progress), direct-to-consumer marketing plan, trade activity with franchising stores selling online, DEM media plan, SEM campaigns budget planning and optimization, SEO media plan;Analytics: daily performance monitoring with Google Analytics, ERP and digital marketing intelligence and marketing automation toolOperation: loop and workflow implementation, promo and cart rules settings, managing partnership with web service suppliers and web agency for techical support and graphic design.

- Strategic: Marketing Plan definition (new product lunch, product pipeline, assortment definition); P&L evaluation and monitoring; promotional planning (CANVASS activities, meeting organization); price positioning; Project Management for product development (design, PPS, test etc.), product realization and related import process; budget definition; supplier scouting and negotiation.- Analytic: market research (new trends, seasonal insight, product innovation); sell-in/sell-out product range performance; benchmarking; stock performance analysis; forecast related to new PO (style/color/activation per campaign); budget analysis (target cog and product development impact, target Gross Margin, ROI)- Operational: product coding, POP material development, daily communication with FAR EAST supplier, Quality Test requirements definition, International Contracts.

Diaries, Gift & Leather BU-Analytic: sell-in/sell-out product performance of either branded and private labelled; new product lunch analysis (market research, benchmarking); franchisee’s performance tracking.-Strategic: marketing plan definition (new product lunch, assortment definition, extension line, on-line and off-line communication plan); supplier scouting, price positioning; promotional planning (CANVASS activities, meeting organization);-Operational: product coding, marketing and sales support by ERP program, POP material development.

Brand Activation Team SKINCARE Marketing - Brands managed: - Aveeno - Piz Buin - RoC - Biafin -Analytic: periodic analysis of the following markets: Body Moisturising, Body Cleansing, Facial Beauty, Baby Care and Sun Care about competition; ell-out performance analysis, TV tracking, new launches, promo pressure, distribution; prior analysis before local launches;-Strategic: EMEA Cluster support in strategy development; Local Brand strategy activation; digital local communication management;-Operational project management of POS material and promo items; continuous support to sales about the brands owned;

Dealing with all the marketing aspects of this import/export firm operating in the olive oil market all over the world, especially Japan.-Analytic Marketing (30%): olive oil price reports, competition analysis, BEP, clients database, etc.-Strategic Marketing (50%): Business Planning, Labelling, Packaging, New Launches, website layout and content planning etc.-Operational Marketing(20%): logistics, Customer Care, promotion, Oil Testing, brochure and educational material ecc.

Day by day learning by doing with the buyer of an important GDO in my city.