Roberto Ferrer Email & Phone Number

Zug, Zug, Ch

At Aidonic, a fast-paced company revolutionizing the distribution of humanitarian aid, I’m leading the development of a cutting-edge platform that leverages AI, blockchain, and advanced cloud services to ensure secure, reliable, and scalable digital payment transfers across 200 countries.Key achievements and responsibilities include:• Technology Leadership / Architect: Defined, planned, and executed the technology roadmap and strategy, aligning with the company's mission.• Team Building and Mentorship: Recruited, hired, and mentored a high-performing team of software engineers and tech leads, fostering a culture of innovation and excellence.• Hands-On Development: Actively contributed to backend development, utilizing layered architecture, AWS, TypeScript, and Node.js to build highly secure and scalable systems.• App Development: Built multiple mobile Apps, including a major project for UNICEF (+25K downloads).

Domondo is a global crowdfunding solution for social causes.• Product owner and Architect: Defined the design/CX,applied layered architecture as a full serverless solution in AWS (NoSQL DynamoDB, Lambda, APIGateway, S3, Route53, with NodeJS and Typescript)• Integration with Hubspot CRM, payment providers, marketing automation (email/sms), API integration, GoogleTranslate, CMS,etc.

Zurich, Zurich, Ch

Role: Help decision-makers make well informed decisions to guide the business, making data simpler to aggregate, see, and slice-and-dice.- Recruiting and Team Building:Filling positions for DWH architect, data scientists, Qlik Sense & QlikView specialists and data analysts. Goal was to build a strong data foundation with api-driven data ingestion (internal/external) followed by allowing other departments to do self-data analysis.- ETL: Integration of new sources of data into our DWH using tools like Fivetran/Stitch/etc. Data from FB Ads Manager, Google Campaign Manager, Salesforce CRM and Salesforce Marketing Cloud, Adobe Analytics, Google Analytics.- Innovation:ML: Identification of areas to implement predictive algorithms. E.g. predicting pre-sales buying behavior using lead scoring in Salesforce CRM or recommendation engines on the website (or emails) and post- sales areas like booking cancellations.CDP (Customer Data Platform): Goal was to implement a truly omni- channel customer communication based on ML prediction, marketing automation and self-analysis. Discussion with vendors like Exponea/Tealium/Lytics/Blueconic.Analysis: Assessed analytics on ongoing basis with teams in 50+ countries. Adobe Analytics, Google Analytics, Qlik and SQL.

Zurich, Zurich, Ch

Reported to CIO.Led all aspects of architecture, software and product developmentSummary of qualifications and experience:. Design, architecture and engineer of software from database design to customer usability. Implement automated code release process. Implement QA automation with open source tools. Implement highly secure APIs.. Plan and design databases using non/relational databases (MSSQL, NoSQL, Oracle). Manage and lead an off-shore team (35 people) of software engineers, tech leads, DBA, web analysts and project managers. Implementation and maintenance of custom CDN implementations.. Design and maintenance of data integration through web services and APIs between websites and CRM. Define and implement architecture for Datacenter regionalization (multiple cloud regions) . Define development environment, methodology, strategy, frameworks across the different development centers (India, Switzerland, England, Hong Kong). Sitecore CMS implementation and maintenance. Web Analytics Implementation across the board (Omniture/DTM - Adobe) Team management (off/on shore):. Technical Leads, Software Engineers, QA Analysts, Technical Project Managers, Web AnalystsOthers:. Provide support and management in cross functional projects. Daily interaction with other departments like Marketing, Design, SEM, SEO for finding the most suitable solutions. Communicate regularly with executive management and all users of information services and systems. Negotiate and administer vendor, outsourcer, and consultant contracts and service agreements. Manage IT staff, including hiring, training, evaluation, guidance, discipline and discharge. Develop and mentor the IT staff to meet the current and future business challenges. Ensure best practices are applied and integrity of data is maintained

Zurich, Zurich, Ch

Lead teams in India throughout project development life cycle (waterfall, Agile).Create and execute project work plans and revise as appropriate to meet changing needs and requirements. Identify resources needed and assign individual responsibilities.Manage day-to-day operational aspects of a project and scope. Review deliverables prepared by teams before passing to client. Establish goals and provide regular feedback to team members.

Zurich, Zurich, Ch

London, Gb

Lead application developers. Control project schedule. Coordinated with Program Managers and Quality Assurance. Worked on projects for Venezuela and England.Analyzed/documented business requirements, built solutions. Applied UML and Use Cases.Wrote technical specifications, controlled implementations. Designed and developed N-tier applications.

London, Gb

Lead application developers. Control project schedule. Coordinated with Program Managers and Quality Assurance. Worked on projects for Venezuela and England.Analyzed/documented business requirements, built solutions. Applied UML and Use Cases.Wrote technical specifications, controlled implementations. Designed and developed N-tier applications.

Design, plan and implement an Intranet web site for the customer relationship management system.Manage day-to-day operational aspects of a project and scope.

London, Gb

Lead application developers. Control project schedule. Coordinated with Program Managers and Quality Assurance. Worked on projects for Venezuela and England.Analyzed/documented business requirements, built solutions. Applied UML and Use Cases.Wrote technical specifications, controlled implementations. Designed and developed N-tier applications.

Bachelor'S Degree - Information Systems Engineer, Managment; Technolgy; Economics

Bachelor'S Degree - Information Systems Analyst, Computer Software Engineering