Jonathan Ferrer Email & Phone Number

New York, New York, US

• Spearhead content development for high-impact email and nurture campaigns, driving increased engagement and lead conversion.
• Strategically manage newsletter and blog distribution, enhancing brand visibility and thought leadership.
• Architect and optimize automated HubSpot drip campaigns, ensuring seamless lead nurturing through personalized workflows and advanced lead scoring.
• Oversee the integration and uptime of key marketing platforms (HubSpot, Active Campaign, Salesforce, ZoomInfo), ensuring operational efficiency and data integrity.
• Utilize data insights and lead scoring metrics to optimize marketing strategies, driving substantial growth in qualified lead generation aligned with the Ideal Customer Profile (ICP).

Santa Clara, CA, US

• Directed the day-to-day operations of HubSpot and other integrated platforms, ensuring consistent and efficient workflow execution.
• Engineered and implemented Zapier workflows to streamline marketing operations, enhancing segmentation, reporting, and campaign automation.
• Managed complex API integrations, including ZOHO, Airtable, ZoomInfo, and more, to ensure seamless data flow and marketing effectiveness.
• Developed comprehensive dashboard reports, delivering actionable insights that informed sales and marketing strategies.
• Played a pivotal role in pipeline measurement and lead scoring model optimization, driving enhanced lifecycle management and conversion rates.

Norfolk, VA, US

• Owned the strategic direction and execution of marketing automation (MAP) and its integrations, significantly improving campaign scalability and effectiveness.
• Collaborated closely with global sales leadership to refine lead routing processes, accelerating sales cycles and improving lead quality.
• Designed and implemented lead scoring models, delivering higher-quality leads to BDR and sales teams, directly impacting revenue growth.
• Ensured rigorous data governance and compliance, maintaining the highest standards in data management and privacy adherence.
• Provided in-depth performance analysis to support strategic planning, budget management, and OKR achievement.

Herndon, VA, US

• Led and managed a high-performing Business Development Representative (BDR) team, driving pipeline growth across multiple market segments, including federal, SLED, healthcare, and commercial markets.
• Developed and executed targeted lead generation and nurturing campaigns, resulting in increased market share and brand recognition.
• Maintained and optimized process workflows, ensuring seamless data management and alignment between sales and marketing systems.
• Contributed to the creation of impactful media content, including white papers, e-books, blogs, and landing pages, supporting campaign objectives.
• Delivered CRM reporting and analytics, providing clear visibility into marketing program impact on revenue and identifying areas for optimization.

Sterling, Virginia, US

• Orchestrated comprehensive marketing campaigns across multiple channels, including website, email, paid advertising, content, and social media, driving significant growth in lead acquisition.
• Played a key role in the design, development, and optimization of the company website, enhancing user experience and conversion rates.
• Spearheaded SEO, CRO, and A/B testing initiatives, resulting in increased website traffic and improved lead quality.
• Led the development of high-performing email campaigns, newsletters, and blogs, expanding the subscriber base and increasing engagement.
• Managed HubSpot drip campaigns, optimizing the marketing funnel and driving sustained lead generation.

Leesburg, Virginia, US

• Implemented and managed the HubSpot CRM, streamlining marketing and sales processes, and enhancing customer engagement.
• Introduced and optimized an auto-posting solution for social media, reducing time spent on content management.
• Executed comprehensive digital marketing strategies, improving channel performance and delivering measurable results.
• Planned and managed digital content distribution, including social media and website updates, ensuring consistency and maximizing reach.
• Played an integral role in event planning, coordinating trade shows, conferences, and seminars, and building strong vendor partnerships.

Career Studies Certificate, Small Business Administration

Career Studies Certificate, Entrepreneurship/Entrepreneurial Studies

Career Studies Certificate, Information Technology

Career Studies Certificate, General Business