Jonathan Ferrer Email & Phone Number

New York, New York, Us

• Spearhead content development for high-impact email and nurture campaigns, driving increased engagement and lead conversion.• Strategically manage newsletter and blog distribution, enhancing brand visibility and thought leadership.• Architect and optimize automated HubSpot drip campaigns, ensuring seamless lead nurturing through personalized workflows and advanced lead scoring.• Oversee the integration and uptime of key marketing platforms (HubSpot, Active Campaign, Salesforce, ZoomInfo), ensuring operational efficiency and data integrity.• Utilize data insights and lead scoring metrics to optimize marketing strategies, driving substantial growth in qualified lead generation aligned with the Ideal Customer Profile (ICP).

Santa Clara, Ca, Us

• Directed the day-to-day operations of HubSpot and other integrated platforms, ensuring consistent and efficient workflow execution.• Engineered and implemented Zapier workflows to streamline marketing operations, enhancing segmentation, reporting, and campaign automation.• Managed complex API integrations, including ZOHO, Airtable, ZoomInfo, and more, to ensure seamless data flow and marketing effectiveness.• Developed comprehensive dashboard reports, delivering actionable insights that informed sales and marketing strategies.• Played a pivotal role in pipeline measurement and lead scoring model optimization, driving enhanced lifecycle management and conversion rates.

Norfolk, Va, Us

• Owned the strategic direction and execution of marketing automation (MAP) and its integrations, significantly improving campaign scalability and effectiveness.• Collaborated closely with global sales leadership to refine lead routing processes, accelerating sales cycles and improving lead quality.• Designed and implemented lead scoring models, delivering higher-quality leads to BDR and sales teams, directly impacting revenue growth.• Ensured rigorous data governance and compliance, maintaining the highest standards in data management and privacy adherence.• Provided in-depth performance analysis to support strategic planning, budget management, and OKR achievement.

Herndon, Va, Us

• Led and managed a high-performing Business Development Representative (BDR) team, driving pipeline growth across multiple market segments, including federal, SLED, healthcare, and commercial markets.• Developed and executed targeted lead generation and nurturing campaigns, resulting in increased market share and brand recognition.• Maintained and optimized process workflows, ensuring seamless data management and alignment between sales and marketing systems.• Contributed to the creation of impactful media content, including white papers, e-books, blogs, and landing pages, supporting campaign objectives.• Delivered CRM reporting and analytics, providing clear visibility into marketing program impact on revenue and identifying areas for optimization.

Sterling, Virginia, Us

• Orchestrated comprehensive marketing campaigns across multiple channels, including website, email, paid advertising, content, and social media, driving significant growth in lead acquisition.• Played a key role in the design, development, and optimization of the company website, enhancing user experience and conversion rates.• Spearheaded SEO, CRO, and A/B testing initiatives, resulting in increased website traffic and improved lead quality.• Led the development of high-performing email campaigns, newsletters, and blogs, expanding the subscriber base and increasing engagement.• Managed HubSpot drip campaigns, optimizing the marketing funnel and driving sustained lead generation.

Leesburg, Virginia, Us

• Implemented and managed the HubSpot CRM, streamlining marketing and sales processes, and enhancing customer engagement.• Introduced and optimized an auto-posting solution for social media, reducing time spent on content management.• Executed comprehensive digital marketing strategies, improving channel performance and delivering measurable results.• Planned and managed digital content distribution, including social media and website updates, ensuring consistency and maximizing reach.• Played an integral role in event planning, coordinating trade shows, conferences, and seminars, and building strong vendor partnerships.

Career Studies Certificate, Small Business Administration

Career Studies Certificate, Entrepreneurship/Entrepreneurial Studies

Career Studies Certificate, Information Technology

Career Studies Certificate, General Business