Silvy Ferrer Email & Phone Number

Paseo De La Reforma # 243, Col. Cuauhtemoc, 06500 Cdmx

Generation of new business in Mexican Territory, in all Sectors and with existing clients. Being an expert in the field that mainly focuses on the sale of tailored suits with solutions to prevent Financial Crimes and Digital Fraud Prevention.Main Responsibilities: Actively and professionally manage the entire sales cycle from lead generation and management to prospecting, appointment making, proposal and presentation preparation, negotiation and closing. Effectively meet and exceed established sales goals. Actively search for new business opportunities within the assigned vertical. Manage and maintain a portfolio of opportunities that is large enough (desirable value of the annual quota of 3 times) to guarantee the achievement of the same, as well as document all the activities executed in the CRM system. Provide timely response and exceptional levels of service to all customer inquiries. Research and understand the goals, objectives and issues of clients and prospects, advise them on how LNRS can help them achieve their results. Creation of presentations, quotes and other necessary documentation. Respond to bids, RFIs, RFPs, and other requests for information in a timely and organized manner. Involve all the resources at your disposal, including important material provided by Marketing.

México

Identify business needs and pains in prospects and current customers related to solutions to save money in software investments (SAM as a Service: SW Asset Mgmt). Publish relevant and value information to the finance community to execute branding campaigns and awareness. Research of industry tendencies and needs to balance software expenses related to business drivers and metrics.

México

▪ Responsible for opening market in Mexico in the Retail Sector, for the sale of the different G&D Portfolio Solutions of the Business Division: Financial Institutions, such as: Validation and Document Authentication Platform (Check-Id), Solution of Mobile Biometry for Enrollment, CyberIntelligence Solution (Anti-Fraud Services) and Loyalty Marketing Programs. Identify business opportunities in the Financial Market for this Solutions as well, in order to displace the competition. Obtain Card business contracts (manufacturing, personalization and fulfillment)▪ I Sold the first Cyber Anti-Fraud Solution in Mexico to Banco Multiva, displacing the competition (Easy Solutions and IBM), signing Multiva as a new client.

Av. Santa Rosa, Tlalnepantla, Edo De Mex

▪ Opened market in Mexico for the small and medium Systems to process banknotes (Models: C1, Numeron and C4) Industries: Commercial Banks, CITs (Cash in Transit companies), Casinos and Retailers. ▪ Responsible for the Jamaican territory. Won Central Bank of Jamaica Bid, selling the Compass VMS Software Solution (for management and administration of vaults). Contract for U$D830,000. ▪ Contracts won (new customers): Banjército, CI Bank, Techmagui, and Global Cambio Foreign Exchange. ▪ Achieved the incorporation of G&D as part of the installed base of Cash Processing Systems suppliers for GSI Group, the largest CIT in Mexico, conformed by 6 companies of the same sector: Cometra, Seguritec, Sepsa, Regio Translados, Tameme and Tecnoval. After an intensive sales cycle of almost 2 years of working the account and its main stakeholders, including achieving the Homologation and Certification of the G&D Processing Systems, I managed to close the first contract with Sepsa, for U$D587,750 displacing the strongest competition in the domestic market (Sortek, DLR and Japay). I have currently in process 2 more contracts with Cometra. ▪ Identified a new customer (Grupo Armstrong) and brought them into the negotiation table to sell a project of Cash Center Automation including the sale of G&D machines (in process).

Cdmx

Implemented the Consultant Certification Program degree in Mexico, from the Carlos Tercero University (Madrid, Spain). Engaged the most important Consulting firms in Mexico interested in hiring specialized personnel with this diploma. ● Introduced the program to the Universidad Anahuac Mexico, to endorse the content.● Contacted with two important Consulting firms, to consider the Certified students as potential resources to be hired.

Cdms

Responsible for the recruitment of direct and 2nd tiers Partners (along with AVNET) to increase Oracle presence and coverage in the main and strategic Mexican territories (North, Central Mexico and surroundings, Bajio and Sourth-eastern). Execute Partners engagement, development, enablement, readiness, measurement, evaluation, and certification for their inclusion in key projects. ● Overachieved the strategic specializations for important Partners: ITSS (7) and Grupo Tecno (7). Target: 5 specializations each. ● Convinced 8 Partners to invest in the first track for EXADATA (strategic specialization) with 24 participants in record time (4 months instead of 6). ● Enabled the South-eastern territory Partners from scratch to sell Oracle HW/SW Solutions.● Executed demand-generation events, resulting in 16 solid leads.● Had the initiative and led the integration of all Oracle areas involved in Partner Sales activities for better execution and goals achievements.

Santa Fe, Cdmx

Responsible for selling the Application Platform Solutions (SQL/Biztalk) to the Financial Sector. ● Overachieved the sales quota (109.2%)● Banco del Bajio: Identified an under-licensing situation on the use of SQL, resulting in a 40% contract increase.● As a result, I was appointed the Project Leader for Banco del Bajio Core Banking redeployment. ● Enabled Microsoft Partners to sell de Application Platform solutions, involving them in key projects.● HSBC: Identified and led the Fraud prevention project, involving 2 expert Partners.● Standardized the CNBV criteria for the use and acceptance of SQL for all banking sector utilization.

Cdmx

Responsible for market generation in Mexico, introducing the new Non-Correspondent Bank and Instant Card issuing Solutions to the Financial & Retail Sector. ● Federacion Alianza (Leon, Gto): Sold the Transaccional Switch and ATMs Business Plan ($45k usd). Also, identified and generated opportunities for: Instant Card issuing solution, considering 50,000 proprietary financial cards and Non-Correspondent Bank solution for 10 merchants. ● Solucion Directa: Sold the Non-Correspondent Bank solution (Pilot test in 2 branches).● Super City: Identified and generated opportunities for: Non-Correspondent Bank solution (40 retail merchants) and for Instant Card Issuing, considering 10,000 proprietary financial cards.● Projects in Pilot test process for Non-Correspondent Bank solution with: CAME, Progresemos & Ficrea.

San Jeronimo, Cdmx

● Led the closing of the Annual Training Calendar for 2009 for these Key deals: KPMG, Banamex, Avon.● Signed an Exchange Agreement for advertising, with MVS.● Created 77 new prospects in Networking events. 7 rented meeting rooms for their events for the whole year.● Deployed a new Sales Strategy for Social Events.● Closed 3 deals for the duration of one year with foreign companies for meeting rooms renting (Ten Step, Project Management Institute and John Kelly Consultant).

San Jeronimo, Cdmx

● Enrolled 16 new entrepreneur students for a Business Degree. Quota: 10 students per Semester.● Signed an Agreement with ATENTO company for Professional Practices for the ITACA students, in exchange for special rates at the ICC facilities.● Signed an Agreement with Francisco Possenti Institute, for scholarships to ITACA high-performance students, in exchange for special rates for conference rooms rentals in the facilities.● Signed an Agreement with Colegio Liceo Mexicano-Japones to obtain a direct pass to our University for students of excellence, offering special rates for conference rooms rentals in ICC.

Alvaro Obregon, Cdmx

SME (Subject Matter Expert) for the New Multi-brand Service: MTSS (Managed Technical Support Service) in Mexico, multisector. ● I was appointed as Team Leader in the BBVA Field Services Maintenance project for all the BBVA Corporate Buildings and Branches, multi-brand HW maintenance. ● Won 3 MTSS (Managed Technical Support Service) triannual contracts: BBVA ($5M usd), Santander ($5.5M usd), and Liverpool ($3M usd).

Santa Fe, Cdmx

● Won the public Bid for PEMEX DCA (URI Hospitals HW maintenance contract) $150k usd.● We were awarded with the public Bid for IMP (HW maintenance contract) $45K USD. ● Closed the Gedas-VW HW maintenance contract after solving several inconsistencies. $120k usd. ● APASCO: Obtained the commitment for delayed payments & closed the next annual HW maintenance contract. $53k usd.● FORD: Negotiated the delayed payments & closed the new HW maintenance contract. $40k usd.

Jaime Balmes, Polanco, Cdmx

Responsible for the CA Referral Customer Program, for the enrolment of the current and new satisfied customers, convincing them to participate in all de program activities. ● Signed TELMEX as a Reference-Customer (Multiplatform solution with CA SW products) ($16M usd).● Signed PFIZER as a Reference-Customer, after being a very dissatisfied customer. My main task was to solve all the problems they had with CA.● As a result of the Referral Program, several deals were closed: FIRA, BAXTER, CANNON, ELEKTRA, SAT, etc.

Santa Fe, Cdmx

Responsible for selling HP services and maintenance HW and SW contracts for various sectors. ● Exceeded the assigned sales quota almost every year: 1997=121%; 1998=102%; 1999=103%; 2000=98%; 1st semester 2001=76%.● In 1999 we closed the International Passport Project Bid with Secretaria de Relaciones Exteriores. I performed as the Services & Support Specialist in charge of establishing the different support levels in each country according to the tender requirements. Involved and coordinated 2 HP Partners (worked the project in London and Paris for 1 month) ($1.2M usd).● Negotiated and closed Grupo Condumex HW & SW Maintenance contract ($450k usd).● Achieved DuPont´s Tech Refresh, replacing their Lexmark printers for HP´s, extending their maintenance warranty for 3 years ($155k usd).● Achieved retention of HP clients, preventing them from signing with the competition.