Ferris Arslan Email & Phone Number

San Francisco, CA, US

Los Angeles, California, US

• Serving as the Marketing Automation subject matter expert for UCLA extension
• Implementing UNEX's first lead scoring program that is designed to measure the sales readiness of any lead within the Marketo database.
• Implementing UNEX's first "1 to many" lead lifecycle program that is designed to measure lead lifecycle stages for each academic course area offered by UCLA extension.
• Working closely with 3rd party vendors, CRM, and ITS teams to implement and integrate new Marketo and Salesforce instances. This includes planning the various stages of the integration as well as redefining the data.
• Lead program architect for all marketo based programs
• Implemented new base templates for all campaign types in Marketo. This improved the overall turnaround time for deploying new marketing campaigns.

Dayton, Ohio, US

• Serve as the Marketing Automation subject matter expert for the business. This would include planning and executing all marketing automation processes for each marketing campaign.
• Improved the MA process for all webinar campaigns. This was accomplished by creating Program templates that matched the marketing team’s current webinar execution processes. I also improved reporting by adding lead.
• Improved accessibility of all customers facing emails by working with web design team to create dark mode compatible emails.
• Improved reporting accuracy for all online activity by implementing industry best practices for tracking original and person source info within the Marketo instance.
• Utilized Marketo to create and execute lead database cleanup processes. This includes creating programs that would identify inactive leads and remove them from the Marketo database. This project reduced marketing.

Framingham, Massachusetts, US

• Use Marketo to execute email marketing campaigns that supported demand generation efforts for the brand marketing team. This effort involved creation of emails, creation of Marketo programs to manage email engagement.
• Use Marketo to Execute the asset creation process for digital marketing campaigns. This includes the creation of emails, landing pages, forms, Salesforce campaigns, and Marketo programs that execute online campaigns.
• Analyze and report email KPIs and provide data insights to marketing managers to improve performance of future email campaigns
• Improve email KPI and lead scoring accuracy by developing criteria to identify and remove bot clicks from reporting
• Use Bombora a customer search data analysis tool to support the sales team in identifying MQLs that are currently interested in services relevant to Workhuman’s product and service offering

South Portland, ME, US

• Improved lead conversion and engagement by working with cross functional teams to plan, create, and execute automated email nurtures. Managed 21 nurture projects to date, these nurtures have played a role converting.
• Use Marketo to manage the tracking of behavior data and lead flow for all online advertising and lead generation efforts by the digital marketing team. Have worked on over 100 campaigns to date
• Used Marketo and SFDC to retroactively update database with new lead attribution data. This effort allowed lead data to be bucketed into general categories. It also helped the Digital Marketing team identify new vs.
• Use Marketo to ensure conversion data is accurately synchronized to SFDC and other tools in CIEE’s martech stack
• Troubleshoot Data inconsistency to identify system errors. This includes working cross functionally with IT and SFDC Admin team ensure CIEEs martech stack functions properly
• Train new digital marketing team members on essential Marketo operations. The training covers composing Marketo smart lists, emails and forms as well as covering the digital marketing team’s SOP’s around marketing.

London, GB

• Pearson North America is publisher of textbooks and a creator of digital education solutions for all major academic disciplines and institutional learning.
• Assist in planning and deployment of lead nurture campaigns for Pearson’s Higher Education segment using Pardot. This includes adding all digital assets into drip programs and testing functionality before deployment
• Create and test submission forms designed to generate, qualify, and segment leads for future nurture campaigns via Pardot. This also includes verifying that form completion actions route lead data to the appropriate.
• Ensure all digital assets performance is trackable in Pardot through the creation of custom redirects
• Standardized the form creation process through creation of form templates and documentation that covered best practices and new rules for form building.
• Created documentation that explained Pearson North America’s new definition of Marketing Qualified Leads. This documentation explained to Pearson employees the automation rules and lead scoring system that helped.

Lincoln, Nebraska, US

• Stanley Healthcare is a subsidiary of Stanley Black & Decker that creates product and service solutions for hospitals and health systems.
• Increase Salesforce enablement by identifying best practices for pipeline management and marketing attribution
• Preform SEO and keyword analysis using Searchlight to identify most relevant search terms for SHC, its product lines, and its competitors based on Google search ranking
• Manage Social Studio, a social media marketing platform, and create dashboards and workbenches which report on social media activity relating to the SHC brand name and product lines
• Update website contents by creating new posts on event pages, fixing broken links via google webmaster tools, and moving hyperlinks to SHC’s secure platform
• Manage Percolate, a campaign management tool for marketers. Improve campaign reporting by creating Metadata tags, uploading campaign assets, and creating workspace templates for various forms of campaigning such as.

Sunnyvale, California, US

• Ooma is a VOIP telephony company that creates affordable and effective phone solutions for the SMB market
• Promoted to Inbound Sales within 6 months
• Consistently a top 3 sales representative since November 2016, maintaining a monthly average of 30 sales
• Maximized sales opportunities by calling over 300 prospective small businesses daily, including cold calls and warm lead follow ups
• Generated leads by identifying and qualifying over 25 prospective clients daily
• Managed sales opportunities and lead generation with the use of salesforce.com, including creation of lead profiles for prospects and updating status of prospective leads based on their readiness to purchase the Ooma.

• Lifograph helps investors and entrepreneurs discover each other through networking, pitching and mixer events and an online networking tool.Lead a team of three to create and edit Lifograph’s “New Comers Guide to.
• Planned out the entire project from concept to execution, delegated tasks and oversaw the execution. Leveraged Google Docs and Google Spreadsheets for collaboration.Helped build Lifograph’s brand by researching and.
• Significantly improved event effectiveness by initiating the ideal venue criteria initiative.
• Identified and visited suitable venues based on location, size, aesthetics, quality of reviews, and price.
• Booked event venues and negotiated prices with venue managers.

Atherton, CA, US

• Completed a detailed market research aimed at reviving sales of the Menlo College Bookstore. The resulting recommendations are actually being implemented by the college bookstore.
• Observed more successful student stores including College of San Mateo and Notre Dame De Namur to improve our understanding of successful campus stores
• Evaluated the existing Menlo-branded merchandise and determined if it satisfied the diverse needs of the target market: Menlo College students, faculty and staff
• Completed a consumer behavior observation study and consequently designed a new store layout
• Leveraged Survey Monkey to obtain a large data set of feedback from customers of the store
• Presented results and recommendations to college administrative leaders and the bookstore manager. The recommendations comprised a complete revival plan including a new business name, recommended product categories, a.

• DVW Commercial is a distributor of supplies for the food service industry.Sales lead generation
• Initiated the sales lead generation project. Identified DVW’s target market and researched the best methods of finding new sales leads.
• Discovered a sales lead generation software called Sales Genie, which I used to indentify over 500 sales leadsImproved warehouse operations
• Took on the task of making the on-loading and off-loading of trucks more efficient by planning out the physical organization of inventory.
• Categorized and reorganized inventory making the most frequently purchased products most easily accessible to warehouse employees.
• Leveraged Microsoft PowerPoint and Excel for the planning and execution of this project.

• Served as first point-of-contact for restaurant guests as the to greet them and address their needs
• Helped drive repeat business by quickly arranging comfortable seating for reservations and walk-in parties
• Supported teamwork by eagerly assisting servers and kitchen managers with their tasks