Ferris Arslan work email
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Ferris Arslan personal email
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Ferris Arslan is a Founder at NitKudos. He possess expertise in microsoft office, microsoft word, public speaking, leadership, teamwork and 14 more skills. Colleagues describe him as "Passion and dedication are words that come to mind when I think about Ferris. He has been a core part or our marketing automation team and has helped to build campaign tracking programs that are integral pieces in our digital marketing processes and reporting. His personality is infectious, and he is joy to collaborate with. He is a valuable asset to any organization or team!", "Ferris has been a huge asset to our team. Not only has he been able to support our needs with marketing automation tasks across 14 different business lines at CIEE, he was always the first to offer help and guidance where needed. I've had the pleasure of managing Ferris for the past 19 months and he has been outstanding considering his willingness to go above and beyond the job in an effort to drive CIEE digital success. Ferris is an extremely hard worker, he is passionate and has a great personality. Every team would be better suited to have someone like Ferris involved.", and "Ferris has been a huge asset to our team here at CIEE. Growing our automation team was crucial to ability to scale our digital marketing and sales activities and Ferris was critical in that effort. He came to CIEE well versed in other marketing automation tools such as Pardot, but jumped at the opportunity to learn Marketo and advance his ability to provide outstanding service to internal digital marketing and web producers and our marketing stakeholders. Ferris has developed to ability to develop and build campaign tracking, attribution, and email marketing automation programs with ease. He has been core to our ability to establish business processes and protocols that allow us to efficiently plan and produce marketing campaigns for our lines of business. Additionally, Ferris has a natural curiosity and energy that will breathe life into any environment. He is the heart and soul of our team."
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FounderNitkudosSan Francisco, Ca, Us
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Marketing Automation SpecialistUcla Extension Nov 2022 - PresentLos Angeles, California, UsServing as the Marketing Automation subject matter expert for UCLA extension• Implementing UNEX's first lead scoring program that is designed to measure the sales readiness of any lead within the Marketo database. • Implementing UNEX's first "1 to many" lead lifecycle program that is designed to measure lead lifecycle stages for each academic course area offered by UCLA extension. • Working closely with 3rd party vendors, CRM, and ITS teams to implement and integrate new Marketo and Salesforce instances. This includes planning the various stages of the integration as well as redefining the data structures within Marketo and Salesforce.•Lead program architect for all marketo based programs• Implemented new base templates for all campaign types in Marketo. This improved the overall turnaround time for deploying new marketing campaigns. -
Marketing Automation AdminCentric Consulting Apr 2022 - Aug 2022Dayton, Ohio, Us• Serve as the Marketing Automation subject matter expert for the business. This would include planning and executing all marketing automation processes for each marketing campaign. • Improved the MA process for all webinar campaigns. This was accomplished by creating Program templates that matched the marketing team’s current webinar execution processes. I also improved reporting by adding lead source tracking to data collection process. • Improved accessibility of all customers facing emails by working with web design team to create dark mode compatible emails. • Improved reporting accuracy for all online activity by implementing industry best practices for tracking original and person source info within the Marketo instance. • Utilized Marketo to create and execute lead database cleanup processes. This includes creating programs that would identify inactive leads and remove them from the Marketo database. This project reduced marketing operation costs by allowing the business to operate within the confines of the SLA with Marketo. -
Marketing Automation SpecialistWorkhuman Jun 2020 - Dec 2021Framingham, Massachusetts, Us• Use Marketo to execute email marketing campaigns that supported demand generation efforts for the brand marketing team. This effort involved creation of emails, creation of Marketo programs to manage email engagement data, and the creation of SFDC campaigns to collect email engagement data • Use Marketo to Execute the asset creation process for digital marketing campaigns. This includes the creation of emails, landing pages, forms, Salesforce campaigns, and Marketo programs that execute online campaigns and data collection. • Analyze and report email KPIs and provide data insights to marketing managers to improve performance of future email campaigns • Improve email KPI and lead scoring accuracy by developing criteria to identify and remove bot clicks from reporting • Use Bombora a customer search data analysis tool to support the sales team in identifying MQLs that are currently interested in services relevant to Workhuman’s product and service offering -
Marketing Automation SpecialistCiee Council On International Educational Exchange Jun 2018 - Apr 2020South Portland, Me, Us• Improved lead conversion and engagement by working with cross functional teams to plan, create, and execute automated email nurtures. Managed 21 nurture projects to date, these nurtures have played a role converting 22% of leads into program applicants• Use Marketo to manage the tracking of behavior data and lead flow for all online advertising and lead generation efforts by the digital marketing team. Have worked on over 100 campaigns to date• Used Marketo and SFDC to retroactively update database with new lead attribution data. This effort allowed lead data to be bucketed into general categories. It also helped the Digital Marketing team identify new vs returning leads for any given campaign• Use Marketo to ensure conversion data is accurately synchronized to SFDC and other tools in CIEE’s martech stack• Troubleshoot Data inconsistency to identify system errors. This includes working cross functionally with IT and SFDC Admin team ensure CIEEs martech stack functions properly• Train new digital marketing team members on essential Marketo operations. The training covers composing Marketo smart lists, emails and forms as well as covering the digital marketing team’s SOP’s around marketing automation requests -
Marketing Automation SpecialistPearson Nov 2017 - Jun 2018London, GbPearson North America is publisher of textbooks and a creator of digital education solutions for all major academic disciplines and institutional learning. • Assist in planning and deployment of lead nurture campaigns for Pearson’s Higher Education segment using Pardot. This includes adding all digital assets into drip programs and testing functionality before deployment• Create and test submission forms designed to generate, qualify, and segment leads for future nurture campaigns via Pardot. This also includes verifying that form completion actions route lead data to the appropriate salesforce campaigns and sales representatives • Ensure all digital assets performance is trackable in Pardot through the creation of custom redirects• Standardized the form creation process through creation of form templates and documentation that covered best practices and new rules for form building. • Created documentation that explained Pearson North America’s new definition of Marketing Qualified Leads. This documentation explained to Pearson employees the automation rules and lead scoring system that helped define MQLs • Resolved over 20,000 prospect data sync-errors in Pardot. Identified the root cause behind sync-errors and made recommendations that prevented future sync-errors. • Improve email marketing effectiveness by measuring and analyzing key performance indicators. -
Digital Marketing InternStanley Healthcare Jun 2017 - Nov 2017Lincoln, Nebraska, UsStanley Healthcare is a subsidiary of Stanley Black & Decker that creates product and service solutions for hospitals and health systems.• Increase Salesforce enablement by identifying best practices for pipeline management and marketing attribution• Preform SEO and keyword analysis using Searchlight to identify most relevant search terms for SHC, its product lines, and its competitors based on Google search ranking• Manage Social Studio, a social media marketing platform, and create dashboards and workbenches which report on social media activity relating to the SHC brand name and product lines• Update website contents by creating new posts on event pages, fixing broken links via google webmaster tools, and moving hyperlinks to SHC’s secure platform• Manage Percolate, a campaign management tool for marketers. Improve campaign reporting by creating Metadata tags, uploading campaign assets, and creating workspace templates for various forms of campaigning such as trade shows/events, email campaigns, webinar campaigns, integrated campaigns, and PPC campaigns• Assist in the creation of digital marketing campaigns using Pardot, a marketing automation platform• Measure online engagement leveraging Google Analytics, Search Console, Social Bakers and Percolate -
Inside Sales RepresentativeOoma, Inc. Aug 2016 - Jun 2017Sunnyvale, California, UsOoma is a VOIP telephony company that creates affordable and effective phone solutions for the SMB market • Promoted to Inbound Sales within 6 months • Consistently a top 3 sales representative since November 2016, maintaining a monthly average of 30 sales • Maximized sales opportunities by calling over 300 prospective small businesses daily, including cold calls and warm lead follow ups • Generated leads by identifying and qualifying over 25 prospective clients daily • Managed sales opportunities and lead generation with the use of salesforce.com, including creation of lead profiles for prospects and updating status of prospective leads based on their readiness to purchase the Ooma Office Solution -
Marketing InternLifograph May 2015 - Jul 2015Lifograph helps investors and entrepreneurs discover each other through networking, pitching and mixer events and an online networking tool.Lead a team of three to create and edit Lifograph’s “New Comers Guide to Silicon Valley.” • Planned out the entire project from concept to execution, delegated tasks and oversaw the execution. Leveraged Google Docs and Google Spreadsheets for collaboration.Helped build Lifograph’s brand by researching and finding venues for the company’s events that are ideal for pitching, networking and mixer events. • Significantly improved event effectiveness by initiating the ideal venue criteria initiative.• Identified and visited suitable venues based on location, size, aesthetics, quality of reviews, and price.• Booked event venues and negotiated prices with venue managers. -
Bookstore Sales Improvement Project (School Project)Menlo College Aug 2014 - Dec 2014Atherton, Ca, UsCompleted a detailed market research aimed at reviving sales of the Menlo College Bookstore. The resulting recommendations are actually being implemented by the college bookstore. • Observed more successful student stores including College of San Mateo and Notre Dame De Namur to improve our understanding of successful campus stores• Evaluated the existing Menlo-branded merchandise and determined if it satisfied the diverse needs of the target market: Menlo College students, faculty and staff• Completed a consumer behavior observation study and consequently designed a new store layout• Leveraged Survey Monkey to obtain a large data set of feedback from customers of the store• Presented results and recommendations to college administrative leaders and the bookstore manager. The recommendations comprised a complete revival plan including a new business name, recommended product categories, a store remodeling plan and a product placement plan. -
Marketing And Operations InternDvw Commercial May 2014 - Aug 2014DVW Commercial is a distributor of supplies for the food service industry.Sales lead generation • Initiated the sales lead generation project. Identified DVW’s target market and researched the best methods of finding new sales leads. • Discovered a sales lead generation software called Sales Genie, which I used to indentify over 500 sales leadsImproved warehouse operations• Took on the task of making the on-loading and off-loading of trucks more efficient by planning out the physical organization of inventory.• Categorized and reorganized inventory making the most frequently purchased products most easily accessible to warehouse employees.• Leveraged Microsoft PowerPoint and Excel for the planning and execution of this project.
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Coordinating HostBj’S Restaurant And Brewery, San Mateo, Ca Nov 2010 - Apr 2011• Served as first point-of-contact for restaurant guests as the to greet them and address their needs• Helped drive repeat business by quickly arranging comfortable seating for reservations and walk-in parties• Supported teamwork by eagerly assisting servers and kitchen managers with their tasks
Ferris Arslan Skills
Ferris Arslan Education Details
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Menlo CollegeMarketing
Frequently Asked Questions about Ferris Arslan
What company does Ferris Arslan work for?
Ferris Arslan works for Nitkudos
What is Ferris Arslan's role at the current company?
Ferris Arslan's current role is Founder.
What is Ferris Arslan's email address?
Ferris Arslan's email address is fe****@****ail.com
What schools did Ferris Arslan attend?
Ferris Arslan attended Menlo College.
What skills is Ferris Arslan known for?
Ferris Arslan has skills like Microsoft Office, Microsoft Word, Public Speaking, Leadership, Teamwork, Microsoft Excel, Powerpoint, Social Networking, Time Management, Event Planning, Social Studio, Pardot.
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