Pascal Ferrucci Email & Phone Number

Nice, Fr

Cagnes-Sur-Mer, Provence-Alpes-Côte D’Azur, France

I founded MKTG-LAB to support SMEs and mid-sized companies in their marketing transformation by offering innovative and tailored solutions. The goal: combine artificial intelligence, marketing strategy, and design to accelerate my clients' growth.Core Services:*Fractional CMO Services: Outsourced management of marketing strategy, from campaign planning to operational execution.*Design as a Service: Creation of impactful visual assets tailored to each project's specific… Show more I founded MKTG-LAB to support SMEs and mid-sized companies in their marketing transformation by offering innovative and tailored solutions. The goal: combine artificial intelligence, marketing strategy, and design to accelerate my clients' growth.Core Services:*Fractional CMO Services: Outsourced management of marketing strategy, from campaign planning to operational execution.*Design as a Service: Creation of impactful visual assets tailored to each project's specific needs.*AI Adoption: A structured 4-step program (understanding, process analysis, training, deployment) to democratize AI and automate repetitive tasks.Key Achievements:*Developed integrated marketing strategies for renowned brands, significantly increasing their visibility and commercial performance.*Automated marketing processes, reducing content production time by up to 50%.*Delivered immersive workshops to raise awareness and train teams in the use of artificial intelligence.*Launched SEO/SEA campaigns that boosted online visibility and ROI.*Collaborated on innovative phygital projects, creating seamless and engaging customer experiences.*Designed custom tools and templates to maximize the visual impact of brands.At MKTG-LAB, I combine analytical and creative approaches to turn challenges into tangible opportunities. Through personalized workshops, targeted knowledge transfer, and continuous support, I help my clients achieve their goals, anticipate market trends, and build sustainable growth. Show less

Région De Nice, France

Worldshaper is an ethical and sustainable clothing brand that focuses on creating environmentally responsible fashion. The brand is committed to supporting environmental causes by donating a portion of its profits to relevant associations.Key Responsibilities:Co-founded the brand, focusing on developing its identity and marketing strategy on a part-time basis.Managed e-commerce operations (Prestashop, Wizishop), including SEO/SEA campaigns and lead generation, while… Show more Worldshaper is an ethical and sustainable clothing brand that focuses on creating environmentally responsible fashion. The brand is committed to supporting environmental causes by donating a portion of its profits to relevant associations.Key Responsibilities:Co-founded the brand, focusing on developing its identity and marketing strategy on a part-time basis.Managed e-commerce operations (Prestashop, Wizishop), including SEO/SEA campaigns and lead generation, while balancing other professional commitments.Coordinated media relations and partnerships with environmental organizations to support the brand’s mission.Designed packaging and product marketing strategies to align with Worldshaper's sustainability values.Key Achievements:Successfully launched Worldshaper as a side project, creating a niche brand in the ethical fashion market.Increased brand awareness through digital marketing efforts, resulting in a dedicated customer base.Developed a sustainable business model that aligned with market trends and environmental values, contributing to social causes. Show less

Nice, Provence-Alpes-Côte D’Azur, France

Airton is a leading company in the wholesale and e-commerce sectors, providing innovative climate control solutions for both B2B and B2C markets.Key Responsibilities:Managing a €3.5M annual budget.Developing and executing comprehensive marketing strategies across multiple channels, including SEO, SEA, PR, TV & Radio, and affiliation campaigns both nationally and internationally.Overseeing the management and animation of B2B and B2C e-commerce sites (Shopify).Creating… Show more Airton is a leading company in the wholesale and e-commerce sectors, providing innovative climate control solutions for both B2B and B2C markets.Key Responsibilities:Managing a €3.5M annual budget.Developing and executing comprehensive marketing strategies across multiple channels, including SEO, SEA, PR, TV & Radio, and affiliation campaigns both nationally and internationally.Overseeing the management and animation of B2B and B2C e-commerce sites (Shopify).Creating and editing promotional videos and developing various marketing materials (POS displays, sourcing, market studies).Conducting market research and competitive analysis.Monitoring KPIs and driving business development initiatives.Key Achievements:Successfully optimized and executed marketing campaigns, resulting in a significant increase in brand visibility and engagement across both B2B and B2C sectors.Led a strategic shift that integrated online and offline marketing efforts, enhancing the overall customer experience and driving higher conversion rates.Improved team performance and productivity by implementing streamlined processes and clear performance metrics, leading to more efficient campaign execution and better results. Show less

France

Bispok is a specialized consulting firm focused on IT connectivity, network security, and automation. With a human-sized, highly skilled team, Bispok aims to become the leading partner in wireless connectivity, network security, and automation solutions. The company prides itself on its unique technical expertise, collaborative approach, and commitment to client satisfaction.Key Responsibilities:Developed and implemented comprehensive marketing strategies for B2B and B2C markets… Show more Bispok is a specialized consulting firm focused on IT connectivity, network security, and automation. With a human-sized, highly skilled team, Bispok aims to become the leading partner in wireless connectivity, network security, and automation solutions. The company prides itself on its unique technical expertise, collaborative approach, and commitment to client satisfaction.Key Responsibilities:Developed and implemented comprehensive marketing strategies for B2B and B2C markets within the tech industry.Managed brand presence, media relations, and led the launch and maintenance of company websites (WordPress).Provided strategic consulting in data-driven marketing and phygital strategies, ensuring seamless integration between digital and physical customer experiences.Created and managed marketing content, from graphic design to detailed project documentation, aligned with Bispok’s values of excellence and client devotion.Oversaw budget management and KPI tracking to optimize marketing performance and achieve business objectives.Supervised a team of 2 marketing professionals, ensuring the execution of marketing campaigns aligned with the company’s vision.Key Achievements:Successfully expanded the B2B client base through targeted lead generation efforts, contributing significantly to business growth.Enhanced brand visibility and customer engagement through strategic social media management and content marketing.Delivered impactful consulting services that improved client operations, leading to higher ROI and customer satisfaction.Integrated and streamlined digital and physical marketing efforts, resulting in a more cohesive and effective brand experience. Show less

Nice, Provence-Alpes-Côte D’Azur, France

Key Responsibilities:Managed a portfolio of clients, ensuring high levels of satisfaction and ongoing business growth.Led contract negotiations and handled all aspects of contract management.Developed customized solutions for clients, focusing on IT connectivity, security, and automation needs.Worked closely with technical teams to ensure the successful delivery of client projects.Key Achievements:Successfully created and implemented a comprehensive suite of… Show more Key Responsibilities:Managed a portfolio of clients, ensuring high levels of satisfaction and ongoing business growth.Led contract negotiations and handled all aspects of contract management.Developed customized solutions for clients, focusing on IT connectivity, security, and automation needs.Worked closely with technical teams to ensure the successful delivery of client projects.Key Achievements:Successfully created and implemented a comprehensive suite of sales tools that significantly improved the conversion rate of client presentations.Contributed to the foundational growth of the company by securing early-stage clients and establishing best practices for client engagement.Streamlined internal processes by standardizing documents and ensuring brand consistency across all client-facing materials. Show less

Monaco, Monaco

Hyve was an innovative mobile ticketing platform designed to transform event management by providing users with a comprehensive solution for ticketing, event planning, and related services. Although the platform ultimately did not launch, it gained significant attention through media coverage and strategic partnerships.Key Responsibilities:Led the strategic direction of Hyve, focusing on business development and market positioning within the event management industry.Designed… Show more Hyve was an innovative mobile ticketing platform designed to transform event management by providing users with a comprehensive solution for ticketing, event planning, and related services. Although the platform ultimately did not launch, it gained significant attention through media coverage and strategic partnerships.Key Responsibilities:Led the strategic direction of Hyve, focusing on business development and market positioning within the event management industry.Designed and executed marketing strategies to build brand awareness and engage potential users.Managed cross-functional teams to coordinate technology development, marketing, and business operations.Oversaw the integration of advanced technologies, including blockchain and AI, to enhance user experience.Directed partnership negotiations and established strategic alliances with key industry players.Played a key role in fundraising, preparing pitches, and presenting to potential investors and stakeholders.Key Achievements:Secured letters of intent and partnership agreements with major organizations like UEFA and FNAC, positioning Hyve as a promising player in the event tech space.Successfully garnered media attention through multiple radio interviews, TV features, and invitations to high-profile industry events, significantly increasing brand visibility.Represented Hyve at prestigious events, pitching to influential figures such as SAS Albert II of Monaco and at TechCrunch London.Laid the groundwork for innovative event technology solutions through the integration of blockchain and AI, setting new standards in the industry.Managed and motivated a diverse team, driving project milestones and maintaining high levels of productivity and creativity.Despite the platform not launching, established a strong brand foundation and network of industry connections, which provided valuable experience and insights. Show less

Région De Nice, France

Veolia is a global leader in optimized resource management, and its Water Division focuses on providing sustainable water solutions.Key Responsibilities:Managed responses to public tenders, ensuring timely and accurate submissions.Maintained and updated commercial tools and internal communication systems.Proposed automation tools to streamline the tender response process.Conducted competitive analysis, including scrapping and mapping competitors.Updated and… Show more Veolia is a global leader in optimized resource management, and its Water Division focuses on providing sustainable water solutions.Key Responsibilities:Managed responses to public tenders, ensuring timely and accurate submissions.Maintained and updated commercial tools and internal communication systems.Proposed automation tools to streamline the tender response process.Conducted competitive analysis, including scrapping and mapping competitors.Updated and managed the customer and supplier database.Developed and edited product sheets and created commercial brochures, including concept, copywriting, and photography.Key Achievements:Successfully improved the efficiency of the tender response process by proposing and implementing partial automation tools.Enhanced the quality of internal communication tools, leading to more streamlined processes.Created comprehensive commercial brochures that effectively communicated the value of Veolia’s services to clients and stakeholders. Show less

Nice, Provence-Alpes-Côte D’Azur, France

Leclerc is one of France's largest retail chains, offering a wide range of products, from groceries to electronics, at competitive prices.Key Responsibilities:Performed various tasks across different departments, providing flexibility and support where needed.Assisted in managing inventory, ensuring shelves were stocked and products were displayed correctly.Operated the cash register, handling transactions.Key Achievements:Contributed to the smooth… Show more Leclerc is one of France's largest retail chains, offering a wide range of products, from groceries to electronics, at competitive prices.Key Responsibilities:Performed various tasks across different departments, providing flexibility and support where needed.Assisted in managing inventory, ensuring shelves were stocked and products were displayed correctly.Operated the cash register, handling transactions.Key Achievements:Contributed to the smooth operation of the store during peak times by effectively managing multiple responsibilities. Show less

Nice, Provence-Alpes-Côte D’Azur, France

Team Côte d'Azur is the economic development agency promoting the French Riviera, focused on attracting investment and fostering business growth in the region.Key Responsibilities:Conducted market research to identify potential investors and business opportunities.Analyzed regional economic trends and produced detailed reports for stakeholders.Developed and implemented customer success strategies, including conducting satisfaction surveys with newly established… Show more Team Côte d'Azur is the economic development agency promoting the French Riviera, focused on attracting investment and fostering business growth in the region.Key Responsibilities:Conducted market research to identify potential investors and business opportunities.Analyzed regional economic trends and produced detailed reports for stakeholders.Developed and implemented customer success strategies, including conducting satisfaction surveys with newly established businesses to ensure their successful integration into the region.Assisted in developing marketing materials to promote the region’s business environment.Supported the coordination of business development initiatives and investor relations.Key Achievements:Developed comprehensive research reports that informed strategic decision-making.Enhanced the visibility of the French Riviera as a prime investment destination through targeted marketing efforts.Improved the satisfaction and retention of newly established businesses by effectively addressing their needs and concerns through customer success initiatives. Show less

Région De Boston, États-Unis

Amadeus is a global leader in IT solutions for the travel and tourism industry, providing cutting-edge technology to help companies manage their operations and enhance customer experiences.Key Responsibilities:Conducted in-depth market research on emerging trends within the travel industry, including new technologies and business models.Analyzed strategic business models and identified new market entrants that could impact the industry landscape.Provided detailed… Show more Amadeus is a global leader in IT solutions for the travel and tourism industry, providing cutting-edge technology to help companies manage their operations and enhance customer experiences.Key Responsibilities:Conducted in-depth market research on emerging trends within the travel industry, including new technologies and business models.Analyzed strategic business models and identified new market entrants that could impact the industry landscape.Provided detailed marketing analysis on the growth of m-commerce within the travel sector.Created and presented comprehensive reports and presentations on competitive analysis, focusing on major players such as Google.Worked on-site in both Sophia Antipolis, France, and Boston, USA, to ensure a global perspective on market trends.Key Achievements:Delivered crucial insights that informed Amadeus's strategic planning and positioning within the travel and tourism industry.Identified key trends in m-commerce, contributing to Amadeus’s thought leadership and strategic direction.Developed and delivered high-impact presentations that supported decision-making at senior levels.Conducted a thorough competitive analysis of Google’s entry into the travel space, providing valuable intelligence for Amadeus. Show less

Saint-Laurent-Du-Var, Provence-Alpes-Côte D’Azur, France

Orange is a leading telecommunications provider, offering a wide range of mobile, internet, and business services across Europe and beyond.Key Responsibilities:Provided personalized technical support and after-sales service to customers, ensuring high levels of customer satisfaction.Assisted in the management of stock and inventory for the store, optimizing product availability.Supported the sales team in achieving the store's top ranking in both revenue and customer… Show more Orange is a leading telecommunications provider, offering a wide range of mobile, internet, and business services across Europe and beyond.Key Responsibilities:Provided personalized technical support and after-sales service to customers, ensuring high levels of customer satisfaction.Assisted in the management of stock and inventory for the store, optimizing product availability.Supported the sales team in achieving the store's top ranking in both revenue and customer traffic in the PACA-EST region.Engaged in non-contractual sales, offering tailored solutions to meet customer needs.Key Achievements:Contributed to the store’s top performance in the region by delivering exceptional customer service and technical support.Played a key role in maintaining optimal stock levels, ensuring product availability and maximizing sales opportunities.Enhanced customer loyalty and satisfaction through effective troubleshooting and personalized assistance. Show less

Bachelor Of Business Administration (Bba), Marketing, Finance, Hr, Entrepreneurship

Activities and Societies: President of the charity association "Un effort pour les autres." This association organized sports activities.

Master’S Degree (M2), 360° Digital

Activities and Societies: Entrepreneur Club SUPDEWEB is a leading school specializing in digital careers, with a strong focus on digital.

Entrepreneurial Student Diploma

Activities and Societies: Occasional speaker on entrepreneurship IAE Nice is renowned for its management and entrepreneurship programs..

High School Diploma, Economics And Social Sciences

A comprehensive education focused on economics and sociology, with a specialization in advanced English. This program enhanced my.