Graham Berry

Graham Berry Email and Phone Number

Freelance Journalist | Publicist | Communications Manager
Graham Berry's Location
Los Angeles, California, United States, United States
Graham Berry's Contact Details

Graham Berry personal email

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About Graham Berry

Thanks for checking out my profile!If a change-inspiring event publicist and a mad scientist of a copywriter made a baby, then it'd probably grow up to be something like me. Hi, I’m Graham.As weird as it sounds, I was practically raised on data sets, web traffic, a/b tests, and lead metrics. In fact, my early statistical background in political dynamics coupled with my propensity for experimental psychology (social influence at Arizona State University) preprogrammed me with the math chops I’d later need to help organizations learn from feedback, steer innovation, tune messaging, and maximize returns on marketing and communications. Later, receiving my Masters of Communication Management from the Annenberg School at the University of Southern California helped me steel those skills even further.As a result, I excelled over the years both as a deep-diving researcher and strategic communicator. Eventually I honed skills as a trusted storyteller and marketer of culture too. Those foundational years in marketing and public relations made me adept at working with journalists. They also became a stepping stone for me to excel as one, as a freelancer. While working as a journalist I focused on culture and travel. Examples of my writing can be found in Lonely Planet, UPROXX, LA Weekly, SF Weekly, MIXMAG, DJ MAG, CULTR, V Magazine, Matador Network, EDM.com, Insomniac, Burning Man Journal, and many more. My social toolbox is well stocked with awesome interpersonal skills. Plus, a relentless can-do spirit balanced by a matter-of-fact point of view. Some General Achievements:- Google Adwords Certified- Trained extensively in SEO, Social Media, Display, and PPC campaign management- Published three Mobile Apps and an e-book- Familiarity with Photoshop, CSS, and HTML- Essential Training at Godaddy.com covering: Domains, Website Design, and SEO - Experienced with Salesforce.com and Eloqua- CRM/Lead Management, Notifications, and Workflows- Fluent in Word, Outlook, Powerpoint, Excel, and other various Microsoft/Apple software- SAS and SPSS certified: Software for Statistical Analysis- Hubspot Inbound Certified

Graham Berry's Current Company Details

Freelance Journalist | Publicist | Communications Manager
Graham Berry Work Experience Details
  • Do Lab, Inc.
    Managing Editor + Lead Publicist
    Do Lab, Inc. Dec 2014 - Dec 2017
    Los Angeles, Ca, Us
    Started as an intern and quickly took on many other hats. In this role, I managed editorial content and publicity for all Do LaB and their events, including Woogie Weekend, Dirtybird Campout and Lightning in a Bottle. Developed data analysis and management strategies for in-house growth, team learning, brand development and facilitated the fine-tuning of major marketing campaigns. Oversaw copywriting, public relations, media partnerships and consulted heavily on content strategy.
  • Mobilestorm (Acquired)
    Sr. Manager Of Acquisition Marketing
    Mobilestorm (Acquired) May 2013 - Aug 2013
    Park City, Utah, Us
    - Managed all Acquisition and Web Projects including Landing Page Development- Built Workflows, Lead Alerts and Email Campaigns- Facilitated Transition to a New Website (Wordpress)- Filled Advertising and Sales Collateral Requests- Created Surveys to graph Client Personas- Performed Vendor Evaluations - Launched campaigns in Content, PPC and SEO- Implemented all Social Media efforts via SproutSocial- Coordinated Synergy across channels and marketing operations- Performed Salesforce.com Administration Functions- Setup all lead lists, scoring, tracking and improved metrics for better reports- Successfully performed an overhaul of the entire lead management process
  • Gumiyo (Acquired)
    Manager Of Online Marketing
    Gumiyo (Acquired) Sep 2012 - Apr 2013
    • Developed Reseller Partnerships and User Test Research programs. • Designed, Built and Executed competitive intelligence research initiatives• Created marketing presentations and technology updates to educate leadership.• Research product features marketed by competitors to drive product development.• Managed all aspects of digital marketing across mobile, video, search, social and display.• Delivered digital fulfillment for Local, Small to Medium Businesses (SMBs).• Presented Social, Mobile and Responsive Website Design products virtually and in-person.• Implemented complex tracking systems through Google Analytics to monitor performance.• Handled traffic reports and improvements across multiple landing pages and subdomains.• Built and maintained marketing across social, search, email and display channels. • Worked with Engineers and Creative Teams to bring a new Responsive Website Design product to market specifically for Small Businesses.
  • Hirevue
    Market Development Manager
    Hirevue Jun 2011 - Feb 2012
    South Jordan, Utah, Us
    • Supported sales, marketing and operations • Honed and executed a lead generation strategy specifically designed to target high-dollar prospects • Blueprinted and researched thousands of prospects to outline pain points, primary decision drivers and key decision makers through each organization • Facilitated the development of strategic partnerships (Applicant Management Systems and Recruitment Process Outsourcing) • Coordinated with social media and email marketing campaigns • Handled lead and partner acquisition at various tradeshows across the country • Developed a top tier training deck • Built a training module to increase efficacy in lead generation for roll out to HQ
  • Yodle
    Senior Account Director
    Yodle Mar 2009 - May 2011
    New York, Ny, Us
    - Consulted on Social Media implementation to facilitate cross-channel synergy. - Facilitated design and directed all campaigns for my clients.- A/B and Multivariate Ad copy testing- Strategic Keyword selection and testing- PPC campaign tracking from click to ROI- Exceeded Goals in Best Quarter at over 170%- Qualified for Presidents Club 09' after 9 months out of the year.- Promoted to Account Director in 7/09- Promoted to Senior Account Director in 4/10- Twitter Team Rep facilitated PR efforts and accelerated SEO- Frequently consulted on Social Media implementation to facilitate cross-channel synergy. - Rep of the Month and various other awards for achievement in sales and customer satisfaction.
  • Unique Communications Group
    Web Developer/Customer Satisfaction Representative
    Unique Communications Group Dec 2008 - Feb 2009
    At UCG, I facilitated the creation of an internet presence and other web development projects. I also serviced and assisted customers for the newspaper industry across about a dozen newspapers. Aspects of my role included: outbound sales, inbound client retention, and accounting.- Built a website- Developed a Branding Campaign for Recruitment- Enhanced Client Relations processes- Top 10% of all of sales division- Consulted on Recruitment Strategies, Web Branding, Lead Generation, Online Reputation Management and Social Media.
  • Careerbuilder.Com
    Online Recruitment Consultant
    Careerbuilder.Com Sep 2007 - Nov 2008
    Chicago, Illinois, Us
    - Consistently achieved goals by generating sales with strategically targeted accounts. - Maintained relationships with clients by providing integrated technical support, marketing guidance and Internet branding consultation to facilitate recruitment, staffing, and advertising goals for businesses in the San Diego area. - Integrated Social Media techniques in larger recruitment (Internal/External) strategies to accelerate campaign success. - Operated as a communication bridge to facilitate efficacy and cultural development between management and department team-members.- Researched Market Trends regularly to steer prospect targeting strategies for team.- Trained classes and mentored individuals regularly to provide sales training and guidance on implementing knowledge of industry trends effecting related markets into sales techniques.- Top Invoicing Rep at CareerBuilder.com (March, August, September) - CareerBuilder.com #1 Rep (December, March, June) - Rep of the Quarter (Q1) - New Invoicing Record at CareerBuilder.com

Graham Berry Skills

Business Generation Online Lead Generation Online Marketing Email Marketing Landing Page Optimization A/b Testing Website Conversion Strategising Market Research Digital Strategy Digital Branding Social Networking Strategy Recruitment Technology Staffing Industry Conversion Optimization E Branding Salesforce.com Online Reputation Management Multivariate Testing Basecamp Salesforce.com Certified Eloqua Lead Scoring Facebook Foursquare Gowalla Twitter Pinterest Online Advertising Awesomeness Lead Generation Mobile Marketing Sem Mobile Devices Social Media Web Marketing Seo Digital Marketing Marketing Social Media Marketing Advertising Wordpress Integrated Marketing

Graham Berry Education Details

  • University Of Southern California
    University Of Southern California
    Masters Of Communication Management
  • Arizona State University
    Arizona State University
    Political Science - Deans List
  • Arizona State University
    Arizona State University
    Psychology - Deans List

Frequently Asked Questions about Graham Berry

What is Graham Berry's role at the current company?

Graham Berry's current role is Freelance Journalist | Publicist | Communications Manager.

What is Graham Berry's email address?

Graham Berry's email address is gr****@****lab.com

What is Graham Berry's direct phone number?

Graham Berry's direct phone number is +181828*****

What schools did Graham Berry attend?

Graham Berry attended University Of Southern California, Arizona State University, Arizona State University.

What are some of Graham Berry's interests?

Graham Berry has interest in Management, Startups And Industry Disrupters, Digital Media, Publishing And Curating, Civil Rights And Social Action, Areas Of Interest, Festivals, Marketing And Persuasion, Psychological Background, Consulting And Training Techniques.

What skills is Graham Berry known for?

Graham Berry has skills like Business Generation, Online Lead Generation, Online Marketing, Email Marketing, Landing Page Optimization, A/b Testing, Website Conversion, Strategising, Market Research, Digital Strategy, Digital Branding, Social Networking Strategy.

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