I’m a curious and globally minded leader in branding, advertising and consumer research, with diverse agency and client side experience tackling local, regional and global challenges. My passion lies in designing and conducting research to guide the process, integrating data with human-centered approaches to uncover actionable insights for brand growth. I’ve had the fortune to call Milan, Hong Kong, Tokyo, New York and Bangkok home, and having worked on projects across LATAM, ME, APAC and Europe, I excel (and enjoy) in fostering cross-regional teamwork, facilitating collaboration, nurturing relationships, and driving positive change.I’m proficient in New Product Development, Positioning, 'Understanding your Consumer Target,' and Advertising Development and can help you:- define your brand strategy and branding (e.g., why/who/what/how)- design & execute human-centered research studies to uncover compelling consumer insights- design & field quantitative studies (e.g., brand trackers, U&A, creative testing, idea validation, etc.) Note: I'm currently taking a break from corporate life to pursue some entrepreneurial ideas I've been considering. I’ve always dreamed of creating a product and owe it to myself to try before it's too late! I am however taking on selective consulting roles, so if you’re looking for help,I’d love to chat and explore how my experiences can be tailored to meet your needs.-------EXPERIENCE HIGHLIGHTS• Purpose, brand positioning & architecture, brand platform, creative strategy, visual identity, messaging• Advertising (TV, OOH, display, social, pre-roll, experiential, etc.)• Measurement and testing -- qualitative and quantitative research: scope, design, programming,