Brand manager for two student-facing departments within the Division of Student Life & Engagement at Michigan State University. Lead communications efforts for Departments of Student Development and Leadership (SDL) and Diversity, Equity, Inclusion, and Belonging (DEIB), which collectively house close to 20 units/offices. Together, we work in service of tens of thousands of students and their intersectional needs.

Develop public relations strategy for promotional materials, feature stories and social content to support the college’s reputation among target audiences; Collaborate to produce marketing content that shapes and guides organizational branding, messaging; Lead DEI communicator: advising and creating custom external/internal communication strategies that implement the most inclusive and equitable ways to tell stories/promote programs. Manage marketing related to the recruitment of prospective medical students and engagement with current applicants.

Build visibility and brand through digital and print communications, including web management, social media, publications and other promotional materials; Plan strategic communications to recruit and engage prospective and current medical school applicants; Implement content strategy, brand management, marketing, advertising, graphic/web design, social media and production

Implement marketing/e-marketing/communications strategies for public awareness of three venue brands and hundreds of events; Maintain web presence for venue websites and coordinate social media across digital presence; Assist with media relations and PR projects as assigned

Manage communications material and department publications; Develop layout plans and design custom publications on tight deadlines; Produce press-ready print/digital packages; Assist in carrying out re-branding strategies