Feng Yang Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

Markham Ontario

• Increased Year over Year Comp. from negative to positive 8% within 4 months.
• Increased Closing ratio by 2.3% resulting in 1.7 Million comp. in sales over previous year.
• Provided direct supervision, coaching, training, development, and performance management of more than 30 associates and supervisors.
• Partnered with vendors to formulate a customized training program resulting in positive sales growth, while also coaching individuals and building team spirit.
• Analyze multi-level sales/financial reports to formulate and execute a plan to attack the G.A.P. and opportunities of the business.
• Drive positive outcomes for key sales indicators such as Revenue, Margin, and N.O.P. goals.

Markham

• Analyzes store’s performance indicators against goals and develops plans to improve underachieving areas
• Responsible for people management which includes providing direction, performance management and development of store staff
• Assists in customer retention goals by mentoring and developing the BBY Mobile employee
• Coordinates relationships within the store to create and maintain a team-based, cooperative work environment
• Manages Store P&L
• Executes company sales and marketing strategy, provides customer insights to future strategy

• Provided excellent service while assisting customers to select the right products.
• Assisted in the training and development of new employees

Markham

• Managed all the Marketing aspects as well as train and overlook the sales department
• Produced the optimal result on a tight budget with a combination of online and traditional media
• Obtained and managed key accounts for companies such as Loblaws Ltd., Tridel Company, Magna International and the Town of Markham
• Created and executed online marketing initiatives such as Search Engine Optimization, Search Engine Marketing, and e-mail to increase traffic flow and generate revenue
• Designed and managed a brand new e-commerce website and transformed it from one that is non-searchable on Google to one that ranks second on Google pages with certain Key Words
• Managed the website with HTML, Google Analytics, WebMaster, and Google Ad Sense

• Managed a marketing team of 6 executives and a promotion team of 7 executives
• Coordinated events such as conferences with guest speakers and fashion shows
• Attended meetings with sponsors for the association’s magazine and events
• Designed and created marketing plans and presented them to the association’s sponsors.
• Delegated work to other executives to set up booths for promotion purposes
• Attended conferences and negotiated terms and conditions for events in order to collaborate with other student clubs and organizations

• Top grocery clerk in the store assist store manager to train new employees
• Arranged displays to make it both practical and professional
• Ensured all products were well stocked and rotated in a FIFO system
• Two time employee of the Month winner
• Awarded a scholarship from the workers Union for essay on retail management

Bachelor Of Commerce - Bcom, Marketing

Activities and Societies: Vice President External of the Chinese Student Assoication at York. 2006-2009 Vice President External of.

Education record