Feyrous Sifi Email & Phone Number

Houston, Tx, Us

États-Unis

Strategic Marketing and Market Presence: Developed and implemented integrated marketing strategies to enhance market presence and product visibility, successfully positioning products based on in-depth competitor analysis, market trends, and customer insights.Sales and Marketing Alignment: Aligned sales operations with strategic marketing goals to maximize impact, set up KPIs, and drove a data-driven approach using CRM, HubSpot, and Google Analytics, which optimized sales efforts and improved ROI.Financial Management and ROI Optimization: Conducted thorough business and financial analysis, creating detailed business plans including P&L, product positioning, and strategic frameworks to ensure compliance with financial goals and maximize ROI.Cross-functional Collaboration: Partnered effectively with cross-functional teams to integrate and execute marketing and sales initiatives, achieving consistent, cohesive messaging and implementation across functions.Team Leadership and Development: Led and mentored a high-performing team, establishing a culture of continuous improvement and accountability that contributed to strategic goals and enhanced team performance.Digital Marketing and Market Research: Spearheaded digital marketing initiatives, leveraging Google Analytics and Google Console for business analysis and targeted improvements. Conducted comprehensive market research to refine company messaging, identify strategic gaps, and enhance product positioning for growth.

Houston, Texas, États-Unis

Algérie

Launched pharmaceutical products, developed branding strategies, and organized sales teams for targeted therapeutic areas.Directed regulatory strategy and product prioritization, focusing on market authorization and compliance with CTD format submissions for oncology and biosimilar products.Cross-functional Team Leadership: Skilled in managing cross-functional teams, building relationships with key stakeholders, and clearly communicating complex regulatory information.Key Achievement: Developed an interactive tracking process for regulatory submissions, resulting in a 60% time savings over two years.Regulatory Affairs Management: Led a 3-member regulatory affairs team ensuring compliance for 20 pharmaceutical products and biologics in hematology and oncology.Market Authorization Management: Selected, prioritized, and monitored products through the market authorization process, ensuring timely approvals.Biosimilar Support: Supported market authorization dossiers for biosimilars by addressing objections and delivering key messages to government and payers as part of a strategic communication plan.Strategic Development: Developed registration strategies and prioritization plans aligned with market needs and business objectives.Issue Resolution: Addressed product development challenges related to quality, safety, and regulatory compliance, saving time and reducing costs.Organized and led HEOR-focused communication strategies, including presentations to healthcare professionals and payers to demonstrate pharmaco-economic impact.Managed and coached sales teams, facilitated training, and organized scientific events, achieving sales targets and enhancing product adoption by achieving $7M of sales the first year 100% of our target with 20% growth each year.

Algérie

- Developed the marketing strategy and enhanced the company’s sales targets through a close follow up of forecasting sales, achievement and analyzing the market trends. - Revised pre-existing marketing strategies of the franchise and successfully achieved performance of +26% on effective sales vs. past year.- Performed and analyzed market research to provide regular recommendations and updates on Marketing and Sales strategies.- Organized monthly meetings and ensured a cross functional collaboration & effective communication through all departments on the implementation of the franchise strategy.- Participated in the implementation of Roche events: symposium, sponsorships and advisory board.- Organized advisory boards that successfully gathered 91% of targeted chief of department who completed the survey with relevant information’s.- Ensured a proper & regular Product Managers’ coaching based on regular feedback by:• Evaluating the development of marketing campaigns implemented and KPIs.• Supervising and controlling the monitoring of franchise marketing budget expenditures and the execution of marketing activities.• Upgrading them by providing trainings and an adequate development plan according to each profile.- Worked closely with global team in implementing projects as “bio-similar readiness plan”, with full alignment on company’s guidelines and values.

- Developed the new Business plan vision and approach of GSK products acquired by Novartis oncology.- Revised pre-existing marketing strategies of mature products in breast cancer that enhancing the positioning as well as the market share by +10%.- Worked closely with medical team:• To set up diagnosis programs for CML patients to enhance access and effectiveness of treatment (allowed to identifying 5% of patients in relapsing the first year)• To organize Advisory boards and market researches to better understand the gaps and the unmet medical needs and update the marketing and communication strategy approach accordingly contributing to achieve sales objectives and Marketing activities KPIs• To ensure a regular medical education of physicians by participation in the international congress “EHA, ASH, ASCO, ESMO…” and subscription to scientific journals.- Developed the pre-launch and pre marketing program of two oncology products and closely follow up of market authorization process to ensure the business continuity of the company.- Ensured regular training on the marketing and communication strategy as well as updating the scientific knowledge of the commercial team.- Elaborated new educational and promotional materials that responds to the field needs.- Worked closely with global team in implementing projects, to discuss the strategy and to be fully aligned with company’s guidelines and values.

Algérie

- Medical promotion of pharmaceutical products to healthcare professionals and support their decision-making to optimize patient outcomes in an ethical manner.- Developed, implemented and monitored marketing plans and sales strategies to achieve business objectives- Analyzed the market evolution and the activities of competitors to stay abreast of emerging markets and trends.- Maintained and improved business relationships with customers.- Identified the potential clients by adopting 80/20 rule that allow to optimize the efforts and results.- Solution oriented and initiator of various market access projects to improve diagnosis and monitoring:• Provided access to test with tracking system to improve patient’s diagnosis and monitoring of treatment: Ferritin Test for beta thalassemia patient also heart and liver iron overload testing.• Organized and ensured presentations under awareness-raising meetings with payers and all stakeholders.- Collaboration and cross functionality with other departments and regions:• Project manager: Responsible of monitoring, communication and training of Novartis oncology Algeria team (20 peoples) on a human resource project in collaboration with HR team Algeria and Morocco.• Project manager: Agora Champion Algeria 2012/2013: implementing CRM reporting system on iPad (Maghreb region) by collaboration with the MENA region: responsible for monitoring, communication and training of all Novartis Algeria departments of general medicine and oncology.

Algérie

Responsible of the promotion of a wide pharmaceutical product's range in different specialties (cardiology, internal medicine, gynecologist, pediatrics, rheumatology, traumatology, .....)

Algérie