Feyrous Sifi Email & Phone Number

Houston, TX, US

États-Unis

Strategic Marketing and Market Presence: Developed and implemented integrated marketing strategies to enhance market presence and product visibility, successfully positioning products based on in-depth competitor analysis, market trends, and customer insights.Sales and Marketing Alignment: Aligned sales operations with strategic marketing goals to maximize.

Houston, Texas, États-Unis

Algérie

Launched pharmaceutical products, developed branding strategies, and organized sales teams for targeted therapeutic areas.Directed regulatory strategy and product prioritization, focusing on market authorization and compliance with CTD format submissions for oncology and biosimilar products.Cross-functional Team Leadership: Skilled in managing.

Algérie

• Developed the marketing strategy and enhanced the company’s sales targets through a close follow up of forecasting sales, achievement and analyzing the market trends. - Revised pre-existing marketing strategies of the.
• Evaluating the development of marketing campaigns implemented and KPIs.
• Supervising and controlling the monitoring of franchise marketing budget expenditures and the execution of marketing activities.
• Upgrading them by providing trainings and an adequate development plan according to each profile.- Worked closely with global team in implementing projects as “bio-similar readiness plan”, with full alignment on.

• Developed the new Business plan vision and approach of GSK products acquired by Novartis oncology.- Revised pre-existing marketing strategies of mature products in breast cancer that enhancing the positioning as well.
• To set up diagnosis programs for CML patients to enhance access and effectiveness of treatment (allowed to identifying 5% of patients in relapsing the first year)
• To organize Advisory boards and market researches to better understand the gaps and the unmet medical needs and update the marketing and communication strategy approach accordingly contributing to achieve sales.
• To ensure a regular medical education of physicians by participation in the international congress “EHA, ASH, ASCO, ESMO…” and subscription to scientific journals.- Developed the pre-launch and pre marketing program of.

Algérie

• Medical promotion of pharmaceutical products to healthcare professionals and support their decision-making to optimize patient outcomes in an ethical manner.- Developed, implemented and monitored marketing plans and.
• Provided access to test with tracking system to improve patient’s diagnosis and monitoring of treatment: Ferritin Test for beta thalassemia patient also heart and liver iron overload testing.
• Organized and ensured presentations under awareness-raising meetings with payers and all stakeholders.- Collaboration and cross functionality with other departments and regions:
• Project manager: Responsible of monitoring, communication and training of Novartis oncology Algeria team (20 peoples) on a human resource project in collaboration with HR team Algeria and Morocco.
• Project manager: Agora Champion Algeria 2012/2013: implementing CRM reporting system on iPad (Maghreb region) by collaboration with the MENA region: responsible for monitoring, communication and training of all.

Algérie

Responsible of the promotion of a wide pharmaceutical product's range in different specialties (cardiology, internal medicine, gynecologist, pediatrics, rheumatology, traumatology,.....)

Algérie