- Led user-centered design efforts, creating a responsive SaaS product tailored for HR teams and extending design to mobile applications for R&D.- Conducted user interviews using Figma's prototyping solutions, gathering valuable insights and feedback to inform feature prioritization and enhance user experience.- Utilized JIRA for seamless team collaboration within an Agile framework, ensuring rapid iterations and feature delivery.- Crafted user stories for the product backlog, aligning development with user needs and business objectives.- Collaborated closely with developers and QA team members to ensure the effective execution of design.- Managed user acceptance testing (UAT) to guarantee product quality and user satisfaction.- Implemented Data Studio and Mixpanel to gain insights about the product's performance based on UTM concepts, informing design decisions and enhancing user experiences.- Created a responsive design for our web application, ensuring a seamless user experience across various devices and screen sizes.- Leveraged Mailchimp for marketing mailings, implementing dynamic content, and designing engaging email campaigns.- Proactively took initiatives to meet the demands of a fast-paced development environment with an entrepreneurial spirit, contributing to the company's innovative and agile culture.

PROYS is a ConTech startup, supported by ITU Cekirdek, dedicated to developing a cutting-edge SaaS product tailored for the construction industry. Our innovative product comprises interconnected web and mobile applications designed to empower project management teams with advanced capabilities to track and analyze work progress and resource productivity. Although not publicly promoted, our solution is actively utilized by one early-adaptor customer, an international construction company headquartered in Istanbul.Given the diverse functionalities of our product, which include data grids, forms, and data visualization, our product design team faces the unique challenge of rapidly delivering various design elements to our developers. This dynamic, iterative environment allows us to stay agile and responsive in meeting the evolving needs of our entrepreneurial team.