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@tvglobo.com.br
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Fernanda Ferro Cabral is listed as Marketing | Branding | Comms | Brand strategy @ Globo at Globo, a with 6 employees, based in São Paulo, Brazil. AeroLeads shows a work email signal at tvglobo.com.br and a matched LinkedIn profile for Fernanda Ferro Cabral.
Fernanda Ferro Cabral previously worked as Corporate Brand Marketing Specialist at Globo and Marketing and Branding Executive at Gol Airlines. Fernanda Ferro Cabral holds Executive Mba, Gestão Com Ênfase Em Liderança E Inovação from Fundação Getulio Vargas.
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I am a Marketing and Brand Strategy expert with +10 years of experience in guiding brands on building unique and powerful strategies for brand positioning, value propositioning and consumer centric experiences. I interpret human behavior and transform insights into innovative actionable plans.Since 2021 I am part of Globo marketing team, the largest media and entertainment company in South and Latin America. I deliver marketing, branding and design strategies to bring more value and results for the corporate brand positioning and reputation.
Listed skills include Marketing Strategy, Social Media Marketing, Marketing, Digital Marketing, and 22 others.
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A career timeline built from the work history available for this profile.
Sao Paulo, Brasil
Brand strategy and marketing communication plans for corporate brand and products.Support execution and ensure process standards for marketing communications.Keeping the Marketing team up-to-date with latest trends in branding, communication and data driven analysis for efficient use of marketing investments.Ensure brand strategy understands and has link with business goals.Measurement of metrics to ensure brand health.
Sao Paulo
Led brand and marketing projects for the corporate GOL Airlines brand and products.Unfolded brand strategy and positioning for the corporate brand with different teams as Sales and Client Experience.Development of marketing materials for CRM, digital marketing and partners relationshipsEnsure verbal and visual branding guidelines are followed. More than 140 pages of orientation unfolded for marketing specifics.Brand qualitative research and Brand quantitative research (tracking) monthly reports.Brand Experience: Creative inputs on Products and Environment design.
Created brand positioning platforms, brand systems and brand value proposition for companies in wide range of industries. Led qualitative researches and focus groups with clients and consumers. Led creative workshop for Marketing departments. Working side to side with designers to create unique visual and verbal identities. Found solutions for digital communications, environmental design and client experience.
São Paulo Area, Brazil
Brand positioning, brand strategy, value proposition strategy development for firms, products and services from a wide range of industries.Insights search for brands. Quantitative and qualitative researches. Trends and industries reports analysis and unfolding the insights for guiding clients to create brand equity.
São Paulo Area, Brazil
(Saraiva is like a Barnes and Noble in Brazil)Social media strategy, trade marketing plan and events for book authors, titles and seasonal campaigns.Sales reps support with promotional materials. Digital influencers interface and work to create buzz about books and authors. Budget planning.
Greater Los Angeles Area
E-mails marketing, social media and CRM marketing campaings. Supporting promotional materials development.Workshops set ups.
São Paulo
Product marketing for prescription medicine. Sales and marketing intelligence reports.Sales reps relationships and promotional materials to support sales pitches. Trade marketing strategy and execution. Interface with ad and design agencies for trade shows and workshops.
Other employees you can reach at globoagencia.com. View company contacts for 6 employees →
Rafael Guedes
Colleague at GloboRio De Janeiro, Brazil
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AR
Ailton Renoldi
Colleague at GloboRio De Janeiro, Brazil
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MN
Mellody Nunes
Colleague at GloboRio De Janeiro, Brazil
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PF
Patricia Freire
Colleague at GloboRio De Janeiro, Brazil
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WJ
Wilson Junior
Colleague at GloboSão Paulo, Brazil
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MS
Martha Santos
Colleague at GloboSão Bernardo Do Campo, São Paulo, Brazil
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PR
Paulo Roque
Colleague at GloboRio De Janeiro, Brazil
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RE
Rafael Escobar
Colleague at GloboRio De Janeiro, Brazil
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BD
Beatriz Drumond
Colleague at GloboBelo Horizonte, Minas Gerais, Brazil
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SS
Samuel Strappa
Colleague at GloboRio De Janeiro, Brazil
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Activities and Societies: Bachelor degree in Communications - Marketing and Advertising. Minor in Products, Services and Brand Management.
Activities and Societies: Brand Management; Integrated Marketing Communications; New Media Marketing; Guerrilla Marketing; Green Marketing.
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Fernanda Ferro Cabral works for Globo.
Fernanda Ferro Cabral is listed as Marketing | Branding | Comms | Brand strategy @ Globo at Globo.
AeroLeads has found 1 work email signal at @tvglobo.com.br for Fernanda Ferro Cabral at Globo.
Fernanda Ferro Cabral is based in São Paulo, Brazil while working with Globo.
Fernanda Ferro Cabral has worked for Globo, Gol Airlines, Tátil Design, Gad', and Saraiva.
Fernanda Ferro Cabral's colleagues at Globo include Rafael Guedes, Ailton Renoldi, Mellody Nunes, Patricia Freire, and Wilson Junior.
You can use AeroLeads to view verified contact signals for Fernanda Ferro Cabral at Globo, including work email, phone, and LinkedIn data when available.
Fernanda Ferro Cabral holds Executive Mba, Gestão Com Ênfase Em Liderança E Inovação from Fundação Getulio Vargas.
Fernanda Ferro Cabral is listed with skills including Marketing Strategy, Social Media Marketing, Marketing, Digital Marketing, Strategic Planning, Brand Management, Direct Marketing, and Market Research.
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