Hey, I’m UF—thanks for dropping by! 👋🏼For the founders, CEOs, and “let’s get things done” type:I help businesses grow by tackling challenges in brand protection, traceability, and customer engagement . My strengths? Strategy, disruption, and all-around problem solving ability with a knack for turning ideas into profitable solutions. Ready to move fast and smart? Let’s connect.For those who love details and the journey:With over 20 years of experience across industries like logistics, telecom & textiles, I’ve had the chance to lead some pretty exciting stuff. I’ve driven everything from building a $50M LEED Gold-certified denim mill to spearheading business development for European markets with top brands like Hugo Boss ,Guess and many others. I was lucky to start my career in telecom sector and witness its disruptive growth. Later, after my MBA , i switched gears and worked through different interesting experiences including managing supply chains of shoes and electronics items from China to Pakistan. My appetite to experiment took me to consult for a Change management & Business Process Reengineering assignment for a Leading Textile group of Pakistan. But here’s the thing—beyond the success stories and big wins, I’m driven by the impact my work creates. At Esipick, we deliver bespoke software solutions that don’t just solve problems—they make a difference. We combat counterfeits, map supply chains, and help brands engage with their customers in ways that promote sustainability, circularity and transparency. Oh, and we hire talent from marginalized communities because diverse perspectives lead to better solutions.A few proud moments:⿡ Helped a $50M denim mill project become a key supplier for major European fashion brands by streamlining product strategy and market entry.⿢ Led the development of traceability solutions for food and agricultural supply chains, allowing companies to track critical tracking elements and move toward circular economies.⿣ Contributed to Rizq’s mission to eradicate hunger, using tech to create sustainable solutions for feeding communities. Rizq was honored with a Commonwealth Points of Light Award by her Majesty in 2020 🧠 My Philosophy:Business success is great, but if it’s not making a positive impact on people or the planet, it’s only half the story. Let’s aim higher.How to Collaborate:If you're still reading this, you’re probably serious about growing your business and making a difference while you’re at it. Let’s connect for a quick chat or, if you’re in town, grab a coffee.Hasta la vista 🙏