Felipe García Bacchiega Email & Phone Number

United States

Chile

- Coordinate multidisciplinary meetings between commercial and technical areas toorganized the multichannel communications calendar.- Design and execute A/B tests to improve Open rates, Click rate and conversion rate,which helped getting the bank from being the third to the second biggest bank in Chilein number of checking accounts.- Automate campaigns evaluation results which are uploaded to a near real timedashboard to actively take actions with the latest information and campaigns results.- Used Salesforce Marketing Cloud’s Automations and Journeys to create automated triggers campaigns and speed up the daily/monthly campaigns processes. This helpedto reduce by 50% the time spent by analyst daily.- Created website audience based on a segmentation, to improve client experience andfocused advertisement elements for each client preference.

- Creation and design of a database into a local server using different data inputs. This database takes into account business rules to ensure data quality. The process considered more than 15 different data sources.- Automatic generation of daily reports for different areas of the company using R Studio and Power BI. Those reports had their own automatic data quality checks process include in the generation process.- Created an entire extension process for those clients how needed help with their due installment’s due of the COVID-19 pandemic. This helped to manage over 500% more requests per day.- Served as Leader of different projects: loss forecasting for collections area, estimate credit analyst capacity needed to maintain SLA during COVID-19 pandemic, develop dealer incentives campaigns to increase sales.

Provincia De Santiago, Chile

- Product Owner for main projects for the company, prioritizing the different topics that the team should work considering the impact for both business and project exposure.- Creation and implementation of a product forecast for the entire home improvement retailer business using different statistical methodologies and machine learning, helping product managers with a suggested buying order.- Statistical estimation for supply chain parameters to optimize the level of inventory in the entire home improvement retailer business, lowering the number of branches with products stock-out in more than 70%.

Provincia De Santiago, Chile

- Created a Next Best Offer using my thesis model to increase sales, offering clients the most likely insurance they take.- Generate a Basket Analysis of insurance to increase cross-selling. This technique was implemented with email triggers base on client's profiles.- Manage the email marketing notifications to control the number of weekly emails that the company's policies allow and using segments to increase open rate.- Developed a cost-benefit methodology to determine if the use of a word in an email subject will increase or decrease the open rate base on historical data.

Provincia De Santiago, Chile

Thesis Title: Create a predictive model design to increase main insurance policies sales in an insurance company (“Diseño de un modelo predictivo para el aumento de pólizas principales en una compañía de seguros”).Work description: Created a predictive model in order to calculate the client propensity to buy the main products using a supervised binary classification such as binary logit and decision tree. Both used individual characteristics of the client.

Provincia De Santiago, Chile

- Estimate the visits to the holding's websites through a forecast, defining upper and lower bounds for the normal number of visits. This threshold was used to generate dynamic alerts to monitor the status of the sites.

Provincia De Santiago, Chile

- Updated a list of reports generated by the company in order to eliminate the obsoleteones.- Create a new global report that contain all the key metrics for the business.

Santiago, Santiago Metropolitan Region, Chile

- Studied and practice the use of a recently migrated Oracle data mining tool, in order to train the team and allow operational continuity. It helped the team to offer the customers new opportunities using the new features and services provided by this new software.- Business valuation of a Chilean company to define if the sale price was according to their assets and liabilities.- Created SQL querys to ensure that data provided for Chilean bank entities were consistent with a report they sent to the local regulator.

Industrial Engineering

High School