Francois Giraud Email & Phone Number

Reston, Virginia, United States

Roubaix, FR

• My role is to create and execute the Startup Program’s playbook in the US:
• Design the program and drive its execution across all functions - from pre-launch to commercial success
• Run awareness campaigns (SEO/SEM/social/emails/events...) targeting the top 10 startup ecosystems
• Onboard founders through partnerships with incubators, accelerators, VCs, perks portals, universities…
• Manage and nurture relationships with all participants to convert them into loyal customers
• Develop MVP v2 (business process and reporting automation) to scale the Startup ProgramExceeded acquisition targets as well as revenue targets for FY23 and FY24 while scaling a sales pipeline to achieve hundreds of.

Bethesda, MD, US

• Delivered various customer engagements through my own company.
• Selected projects below:

Bethesda, MD, US

• Identified key target segments of the US healthcare sector and tested 'Thess' value proposition
• Developed new business opportunities and implemented 3 proofs of concept (PoC)
• Nurtured relations with existing partners (hospitals/clinics, senior living communities, universities)

Bethesda, MD, US

• Advised 2 committees of the DC chapter (1. Website and 2. Membership)
• Contributed to increase the number of DC chapter’s members to approx. 590 (+22%) by connecting the dots between personas, brand positioning, content, SEO, web & graphic design and membership campaigns

Bethesda, MD, US

• Did market segmentation and developed marketing plan (objective: turnover x3 in 5 years)
• Designed capabilities to deliver against plan (job roles, processes, MarTech stack...)
• Sourced & guided an editorial consultant to write the brand story and the website content

Bethesda, MD, US

• Oversaw the marketing functions of a subsidiary (Constructionline) generating £15M turnover
• Managed team of five people (hired two) and a budget of £450K – secured £750K for 2018
• Implemented a playbook of 30 digital campaigns targeting approx. 680,000 contacts
• Articulated the value proposition for new membership levels (platinum, gold, silver, bronze)
• Exceeded marketing P&L targets (£1.2M) to prepare sale of business unit to private equities

Bethesda, MD, US

• Led a team of 4 marketers and a budget worth £650K for a business generating £49M revenue
• Supported company's new positioning with launch of new corporate website and refreshed brand
• Extended the marketing database from 1,500 contacts to approx. 11,000 records
• Generated approx. £13M sales opportunities through more effective marketing campaigns
• Enhanced content creation: from two blogs to over 30 blogs and two case studies per month
• Automated content distribution (HubSpot): blog traffic raised from 40 to 500+ visitors per month

Bethesda, MD, US

• Led a team of 7 marketers and a budget worth £1.5M for a business generating £10M turnover
• Cleaned 200,000 records in CRM and reduced stagnant leads in the sales pipeline (from 370 to 80)
• Reduced cost per lead by 3, by improving processes and agreement with telemarketing agency
• Received Board’s approval to merge, and to downsize, Global and UK marketing teams
• Saved the company circa £4m (i.e. 25% of global budget) by terminating all non-core contracts

Bethesda, MD, US

• Helped create and launch a web design & development agency
• Contributed to define the brand, the offering, and to get market traction (12 customers in year #1)
• Business now merged with sister company Ratchet (video production agency)

Bethesda, MD, US

• Owned the go-to-market plan for TMT & Business Services sectors (£120M revenue)
• Increased traffic on TMT web pages tenfold by creating relevant thought leadership content
• Improved attendance (x2) and revenue generated per roundtable (from 0 contract to 2-3 signed)
• Built an account-based marketing pilot for Vodafone, BT & Elsevier - extended to 85 accounts in 2013

Bethesda, MD, US

• Redesigned and implemented the 'Summits' business line's playbook (95% of £60M revenue)
• Led a cross-functional team (propositions, creative, digital marketing, business development and IT)
• Build a central database and implemented acquisition campaigns (for delegates or corporate sponsors)
• Web traffic was multiplied by approx. three, inquiries by approx. 10
• Conversion rate of sales calls improved by 48% (from 5.0% to 7.4%) for an average day of 3,000 calls

Bethesda, MD, US

• Developed marketing plan for the 'Large Enterprises' business unit (£1.2B revenue)
• Launched new webpages: visitors +40% and sales enquiries (call back forms and calls) x4
• Enhanced customer communication across all functions with scripts (Net Promoter Score: from -8 to +11)

Blue Bell, Pennsylvania, US

• Managed 5 direct reports and $1M marketing budget for a business unit generating $500M revenue
• Partnered with EMC and Microsoft to deliver approx. 300 leads per acquisition campaign
• Rolled out cloud infrastructure as a service (IaaS) – generated 5 multi-million dollars leads

London, GB

• Created and implemented the enterprise marketing plan through teams in 13 countries (€ 10M budget)
• Executed 3 lead-generation campaigns for data center solutions, storage & backup and Ethernet
• Implemented retention activities across Europe: €100m revenue improvement run rate in 18 months

London, GB

• Forecast 2003 budget (€150m) to reflect data services uptake – agreed by Benelux MD and Group CFO
• Executed a up-/cross-sell program: raised average revenue per ‘on-net’ building by 14%
• Increased wholesale clients' share of wallet by up to 21% following an in-depth customer segmentation

London, GB

• Oversaw the marketing function (marketing communications, product marketing, campaigns)
• Generated leads to grow market shares from 1 to 4% (€100M revenue) incl. KPNQwest customers takeover
• Scaled down team (15 people) and budget (€ 1m) by half when merging Netherlands with Belgium in 2002

Basking Ridge, NJ, US

• Managed the wholesale voice product portfolio in the EMEA region (US$ 300M revenue)
• Developed the enterprise voice product portfolio in France (US$ 30M revenue)
• Launched new enterprise and SMB voice services in France (direct voice, indirect voice, calling cards)

London, England, GB

• Managed the voice product portfolio in France (US$ 10M revenue, approx. 70% of revenue)
• Launched indirect voice services via geographic numbers (i.e., through the incumbent network)

Issy-les-Moulineaux, Île-de-France, FR

• Repositioned an enterprise high-speed data service (Metropolitan Area Networks)

Msc In Marketing

Dea (5Th Year University In France, Preparing To Phd - Master Level), Chemistry & Physics Of Air Pollution

Licence & Maîtrise (3Rd & 4Th Years University In France), Chemistry

Deug (1St & 2Nd Years University In France), Mathematics - Physics - Chemistry