Develop and implement email marketing strategies that drive customer engagement, increase brand awareness, and drive leads growth.Lead the design and development of digital assets including emails, landing pages, and websites that align with brand standards and support marketing campaigns.Collaborate with cross-functional teams to ensure seamless execution of email marketing campaigns and digital designs.Analyze campaign results and make data-driven recommendations for optimization and improvement.Mentor and lead a team of email marketing and digital design professionals, fostering a culture of innovation and continuous improvement.

Managed a team of email marketing professionals, overseeing the development and execution of email marketing campaigns.Collaborated with cross-functional teams to develop and execute email marketing strategies that supported business objectives.Analyzed campaign results and made data-driven recommendations for optimization and improvement.Implemented email marketing best practices and processes to improve efficiency and effectiveness.

Responsible for the conception, visualization/design (Visual Design and Interaction Design) and development of marketing programs and campaigns. Responsible for the execution of innovative, persuasive digital programs and materials as an integral part of omnichannel initiatives for various marketing efforts as well as managing 3rd party execution teams and vendors.Work with cross-functional teams throughout the organization contributing to the overall strategic and tactical execution of marketing efforts and campaigns.Work closely with Senior management to implement strategic campaigns and develop experiences that surprise and delight our customers, prospects and internal stakeholders.Collaborate with other digital, creative, development, cross-channel teams (email, DM, social).

Over 4 years of hands-on work experience in UI/UX design, rapid prototyping, and visual design for rich Internet applications and mobile devices. I practice user centered design principles basing design decisions on user needs and business goals.On the product side, I work collaboratively with the User Experience and the Engineering Team to evolve the design of the product and site to support new features and enhancements.On the business side, I work collaboratively with the Marketing & Communication Team to develop compelling visuals & layouts for campaigns & product related communication or e-marketing collateral.

Responsible for the conception, design and on-brand execution of visual materials for multiple platforms. This includes the company’s website, customer e-mail communications, social media outlets, special projects and overall digital brand packaging.

As a Web Visual Designer, I translated design ideas and requirements into effective and modern web-based software interfaces. This includes the visual look and feel, graphics and layout of the interactive user interfaces for Reliant's web sites and web-based applications.Created graphical elements and implement HTML web pages.On the product side, I worked collaboratively with the User Experience Designer and the Engineering Team to evolve the design of the product and site to support new features and enhancements.On the business side, I worked collaboratively with the Marketing & Communication Team to develop compelling visuals & layouts for campaigns & product related communication or e-marketing collateral.Conducted user tests, documented and communicated the results.Formulated ideas on how Reliant can improve customer adaptation by enhancing our user interface designs.Worked on maintenance tickets that require user interface design.

In this role I performed a huge range of tasks including the creative, design, and production of websites and e-newsletters and social media. Design concepts, execution and presentations of brochures, booklets, web advertisement and apparel for a variety of clients. www.pki.net

Strategic marketing consulting. Planing marketing strategies and implementing a CRM system to communicate with prospects, share sales information, close deals and increase revenue.

Responsible of conceptual development and UI of the projects. Managed aesthetic aspects to ensure quality and consistency. Interviewed clients to explain design options and formulate especifications for artworks. Initiated electronic transfer of content for publications reducing the number of client visits. Clients included BFC Banco Fondo Común, GiroBank N.V., Republic International Bank N.V., Fondonorma.

Owner - Director & Lead Designer of Dot Graphics Design (Press & Digital Agency). Managed aesthetic aspects to ensure quality and consistency. Interviewed clients to explain design options and formulate especifications for artworks. Produced prototypes for client approval. Clients included Century 21, Miguel Chacon & Asociados, Tir Inmobiliarios, Venezolana de Televisión, IPOSTEL, MTG Servicios, Blinstock.

Clients included Century 21, Fondo de Valores Inmobiliarios, Deloitte & Touche.