Fede Gonzalez Email & Phone Number

Argentina

Mountain View, WY, US

San Francisco, California, US

During my time at BFF, I led the design efforts for both product and brand, taking Ugly Cash, a financial solution for the Latino community in the US, from concept to launch. Working in close collaboration with the founders and the team, we prioritized speed and flexibility to ensure a rapid launch and to actively pursue product-market fit validation.

Remote, US

I led the Rpay experience team, transforming our ways of working to ensure consistency and cohesion. Bridged the product and brand design teams through processes, roles, and responsibilities, implementing a unified design system guiding both the communication and product teams. Worked closely with the CEO and founding team to rethink our business strategy.

Capital Federal, Buenos Aires, AR

As the head of product design at Ualá I’m in charge of more than 40 talented professionals in 3 regions, ranging from Product Design, Visual Design, UX Writing, Research and Service Design. It is my duty to shape the organizational design of the team and scale it, defining clear ways of working, fostering collaboration between Product, tech and UX.

New York, NY, US

I lead the product and services innovation group, conformed by an interdisciplinary team that serves as consultants using strategic design to identify new domains and opportunities.We partner with our clients to help them navigate their digital transformation journey, Co creating, building and launching products and the internal capabilities to provide.

New York, NY, US

As Creative Director, I’m in charge of leading all the products and services initiatives within the office. Expand our offering focusing on consulting, business transformation, organizational design and service design. Grow our business inside the network to foster collaboration between the global offices. Rise the awareness of Experience Design between.

New York, NY, US

As Experience Design Director I'm in charge of leading projects within multi disciplinary team, Defining scopes and levels of effort. Developing frameworks to improve and discover new business opportunities.Ability to analyze data from different sources to converge in assumptions and discover new insights, using design thinking in order to create a real.

New York, NY, US

As Sr. XD at R/GA I'm part of the creative core, acting as a connector between the departments of visual, technology and strategy, applying the principles of user-centered design to create and improve products and services that add value for the user.Skills:Research: Audits, User Research, Best Practices Recommendations, heuristics, social hearing.

I was in charge of the user centric design of Flink, a personal finance manager. Designed for emerging economies with specific saving and educational features using big data.My tasks were, Research,Experience design, UX/UI design and storytelling, lead negotiations and presentation for funding and start up contests.Speaker at Junior World Entrepreneurship.

Creative director of Vertigo studio, a sandbox for art and technology experimentation. Developing engaging experiences for brands such as Puma, vans, La Martina, Evisu, Samsung, MTV and Citroen. Exploring industrial design creating our own products such as Bugo the first vinyl figure in LATAM displayed in tons of exhibitions globally ( specially Japan) and.

Herzogenaurach, DE

Leading the change of the brand in the fashion channel, focusing in early adopters. Working closely with the fashion luxury retailers to maximise sells and establish the brand as a referent for urban culture.Activations in premium retailers.Urban Art fest, becoming the most successful street art exhibitions in South America with artists such as Gary.

Edp, Innovation Of Products And Services Mit´S Approach To Design Thinking.

Certificate In Advanced Study In Business Intelligence, Data Modeling/Warehousing And Database Administration

Postgraduate, User Experience Design

Ux Projects And Teams Management, User Experience, Lean Methodologies

Bachelor Of Arts (B.A.), Visual Arts

Prof. Fine Arts, Fine Arts

Bachiller