Fede Gonzalez Email & Phone Number

Argentina

Mountain View, Wy, Us

San Francisco, California, Us

During my time at BFF, I led the design efforts for both product and brand, taking Ugly Cash, a financial solution for the Latino community in the US, from concept to launch. Working in close collaboration with the founders and the team, we prioritized speed and flexibility to ensure a rapid launch and to actively pursue product-market fit validation.

Remote, Us

I led the Rpay experience team, transforming our ways of working to ensure consistency and cohesion. Bridged the product and brand design teams through processes, roles, and responsibilities, implementing a unified design system guiding both the communication and product teams. Worked closely with the CEO and founding team to rethink our business strategy, align our brand architecture, redefine the product's value proposition and revamp the UI.

Capital Federal, Buenos Aires, Ar

As the head of product design at Ualá I’m in charge of more than 40 talented professionals in 3 regions, ranging from Product Design, Visual Design, UX Writing, Research and Service Design. It is my duty to shape the organizational design of the team and scale it, defining clear ways of working, fostering collaboration between Product, tech and UX, balancing autonomy with vision alignment. Hire, mentor and develop a career path inside the company in order to engage in the long term with our team members. Creation of cross teams to ensure the experience is consistent trough every touch point and drive HCD practice as the key to go from a Product design team to and Experience Team.

New York, Ny, Us

I lead the product and services innovation group, conformed by an interdisciplinary team that serves as consultants using strategic design to identify new domains and opportunities.We partner with our clients to help them navigate their digital transformation journey, Co creating, building and launching products and the internal capabilities to provide support to the new offering. Setting the strategic roadmap, defining goals and measuring plans to keep track of their KPI´s.In the end we create profitable products that are feasible and will add value to the customer.Creating solutions for today but thinking about the problems of tomorrow.

New York, Ny, Us

As Creative Director, I’m in charge of leading all the products and services initiatives within the office. Expand our offering focusing on consulting, business transformation, organizational design and service design. Grow our business inside the network to foster collaboration between the global offices. Rise the awareness of Experience Design between clients, partners and the public through workshops and conferences. Some of my daily tasks are: Direct consulting with client, allocate resources for projects, scoping level of effort, mentoring team members and collaborate with other Areas leaders to deliver best in class work.Recognitions:IxDA Awards/VR Power TrainerBest in Show Winner (Grand prix)Disruption Category winnerIab. NowOro-Categoría usabilidad Feel the Air-NIke

New York, Ny, Us

As Experience Design Director I'm in charge of leading projects within multi disciplinary team, Defining scopes and levels of effort. Developing frameworks to improve and discover new business opportunities.Ability to analyze data from different sources to converge in assumptions and discover new insights, using design thinking in order to create a real business transformation.Co Creating through workshops with the clients and helping them to implement new strategies by providing a comprehensive holistic view of the service functionality.Recognitions: Cannes/NikeID VR StudioSilver Lion - Digital Craft - E02 Virtual Reality (VR)ADC Awards/VR Power TrainerSilver Cube - Digital: Interactive / Augmented Reality / Virtual Reality - SingleClio Sports/VR Power TrainerGOLD - Digital/Mobile: Virtual/Augmented Reality, SILVER - Social Good, SILVERD&AD/NikeID VR StudioWood Pencil for media Category in Use of Interaction

New York, Ny, Us

As Sr. XD at R/GA I'm part of the creative core, acting as a connector between the departments of visual, technology and strategy, applying the principles of user-centered design to create and improve products and services that add value for the user.Skills:Research: Audits, User Research, Best Practices Recommendations, heuristics, social hearing, insights detection, validate assumptions, Service blueprint.Information Architecture : Site maps, tags, flows, feature sets, Touchpoints Matrix.User: User flow, persona design, User journey, user test, user interview, User scenarios, ethnography.Design: wireframes, detailed documentation, sketches, prototypes, responsive design, Native apps IOS and Android.Specialities: Banking, e-commerce, iot, blockchain.Clients: Goldman Sachs, PwC, Nike, Google, Wholefoods.

I was in charge of the user centric design of Flink, a personal finance manager. Designed for emerging economies with specific saving and educational features using big data.My tasks were, Research,Experience design, UX/UI design and storytelling, lead negotiations and presentation for funding and start up contests.Speaker at Junior World Entrepreneurship Forumwww.flinkonline.comhttp://vimeo.com/67083476

Creative director of Vertigo studio, a sandbox for art and technology experimentation. Developing engaging experiences for brands such as Puma, vans, La Martina, Evisu, Samsung, MTV and Citroen. Exploring industrial design creating our own products such as Bugo the first vinyl figure in LATAM displayed in tons of exhibitions globally ( specially Japan) and a subset of products for museum gift shops.My work has been features in Communication Arts, Idn, Juxtapoz Mag,among others

Herzogenaurach, De

Leading the change of the brand in the fashion channel, focusing in early adopters. Working closely with the fashion luxury retailers to maximise sells and establish the brand as a referent for urban culture.Activations in premium retailers.Urban Art fest, becoming the most successful street art exhibitions in South America with artists such as Gary Baseman, Tim Biskup, Ron English, Calma, among others.Produced the puma fashion show in BAF week for 2 years.

Edp, Innovation Of Products And Services Mit´S Approach To Design Thinking.

Certificate In Advanced Study In Business Intelligence, Data Modeling/Warehousing And Database Administration

Postgraduate, User Experience Design

Ux Projects And Teams Management, User Experience, Lean Methodologies

Bachelor Of Arts (B.A.), Visual Arts

Prof. Fine Arts, Fine Arts

Bachiller