Fiona Guest, Dip Iod, Mii, Fcx-V

Fiona Guest, Dip Iod, Mii, Fcx-V Email and Phone Number

Strategic Marketing Leader | Growth Marketing Specialist | Non-Executive Director @ Bentley Systems
Fiona Guest, Dip Iod, Mii, Fcx-V's Location
Ireland, Ireland
Fiona Guest, Dip Iod, Mii, Fcx-V's Contact Details

Fiona Guest, Dip Iod, Mii, Fcx-V work email

Fiona Guest, Dip Iod, Mii, Fcx-V personal email

n/a

Fiona Guest, Dip Iod, Mii, Fcx-V phone numbers

About Fiona Guest, Dip Iod, Mii, Fcx-V

I am a highly motivated business leader who specialises in Digital Marketing and Strategy. With over 25+ years developing marketing programmes I am passionate about helping organisations drive Digital and marketing transformation using creative thinking, customer data and automation to develop the optimum go-to-market strategy.I have proven experience in building strong and coherent teams, through a coaching mindset I create connections, increase trust, help team members grow, and create accountability for optimal performance.Specialties: Marketing Strategy, Digital Strategy, Analytics & Campaign Measurement, SEM, SEO, CRO, ABM, Marketing Technology, Social Media, Content Creation, Brand Strategy, Creative, Development, Agency Management

Fiona Guest, Dip Iod, Mii, Fcx-V's Current Company Details
Bentley Systems

Bentley Systems

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Strategic Marketing Leader | Growth Marketing Specialist | Non-Executive Director
Fiona Guest, Dip Iod, Mii, Fcx-V Work Experience Details
  • Bentley Systems
    Vp Of Field Marketing
    Bentley Systems Oct 2024 - Present
    Exton, Pa, Us
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  • Vision Ireland, The New Name For Ncbi
    Non Executive Director
    Vision Ireland, The New Name For Ncbi Sep 2023 - Present
    Dublin, Dublin, Ie
    Dedicated Non-Executive Director, overseeing strategic marketing initiatives, and actively engaging with the board to advance the organisation's impact.
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  • Guest Consulting
    Independent Strategic Consultant
    Guest Consulting Apr 2023 - Present
    Dedicated to delivering innovative consulting solutions that drive transformative results for businesses. I provide tailored strategies and expert guidance to clients with a focus on business growth, digital transformation, marketing technology and customer experience strategy.
  • Vodafone
    B2B Marketing Consultant
    Vodafone Apr 2024 - Sep 2024
    London, Gb
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  • Sage
    Vp Global Integrated Marketing
    Sage Jan 2022 - Mar 2023
    Newcastle Upon Tyne, Gb
    Leading a team of 30 demand marketeers, I am responsible for the campaign design and delivery of Sage’s global integrated marketing programmes. In partnership Regional Mktg, Product, Partner Mktg, Events, Operations, Commercial and Sales leadership teams we define campaign charters for both direct and indirect channels, designing customer led journeys that seed, create and nurture demand.
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  • Sage
    Acting Vp Uki Customer Marketing, Sb, Cloud Native, Direct.
    Sage May 2021 - Dec 2021
    Newcastle Upon Tyne, Gb
    Responsible for establishing the UKI Small Segment Customer Marketing organisational from design to implementation.
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  • Sage
    Snr Director Global Integrated Marketing
    Sage May 2020 - May 2021
    Newcastle Upon Tyne, Gb
    Responsible for leading the design, delivery and ongoing optimisation of multi-touch demand creation and ABM programs across small and medium segment, leveraging multi-channel inbound and outbound tactics most appropriate for the segment.
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  • Smartbox Group
    Director Of Online Demand Generation & Content
    Smartbox Group Aug 2018 - Apr 2020
    Dublin, Ie
    Accountable for all online brand, demand generation, engagement & content programmes including, budget, content creation, media and analytics for 6 European brands. Led a team of 14.
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  • Smartbox Group
    Director Of Online Demand Generation
    Smartbox Group May 2015 - Aug 2018
    Dublin, Ie
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  • Epsilon
    Digital Strategy Director
    Epsilon Oct 2014 - May 2015
    Irving, Texas, Us
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  • Dell
    Emea Digital Innovation & Business Development Marketing Manager
    Dell Jan 2012 - Jul 2014
    Round Rock, Texas, Us
    Led the acceleration and adoption of new marketing technology for Dell EMEA, improving automation, segmentation, e-pen, lead generation, ROI , retention and agency collaboration.
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  • Dell
    Emea Paid Search Manager Small & Medium Business
    Dell May 2008 - Jan 2012
    Round Rock, Texas, Us
    Responsible for the management of Online Demand Generation planning for SMB paid search for EMEA, including agency management, reporting & team planning co-ordination for all digital channels. Developed SEM go-to-market strategy & plan, aligned to business KPI’s including, traffic, units, revenue & margin
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  • Dell
    Emea Advertising Creative Manager, Consumer, Small And Medium Business
    Dell Oct 2005 - May 2008
    Round Rock, Texas, Us
    Managed the development of EMEA brand creative strategy for CSMB unit, leveraging both customer and business insights to develop original and relevant creative concepts and content. Led a team of 7 Regional Advertising Managers in the localization of creative for 11 markets. Measured ROI on creative execution and optimised against Home & Small/Medium Business (HSMB) plans.
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  • Londis Ireland
    Marketing Manager
    Londis Ireland Jun 2004 - Oct 2005
    Responsible for the development and implementation of the groups brand and marketing communication strategy to drive TOM and retail turnover, approved at board level. Developed local retailer marketing initiatives. Managed a team of 3 marketing executives
  • Tv3 Television Ireland
    Marketing Manager
    Tv3 Television Ireland Nov 2000 - Jun 2004
    Ie
    Responsible for strategic planning and the development of marketing communications strategy to drive SOV and market share for programming and the station. Initiated & executed long term strategic plans with relevant external agencies (both ATL & BTL). Audience share grew from 7% in 2000 to 13%
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  • Mccann Erickson
    Account Manager
    Mccann Erickson Sep 1998 - Jun 2000
    New York, Ny, Us
    Managed a large business portfolio of international and local clients including ntl, ESSO Irl, HB, Birds Eye, J&J, Coca Cola and Nestle Cereals with ATL budgets in excess of £7m per annum . Responsible for the development of communications strategies that achieved brand objectives & worked in synergy with the client’s communication objectives. Managed creative development & execution, media strategy, planning and buying to agreed KPI’s.
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  • Mccann Erickson
    Media Planner
    Mccann Erickson Nov 1995 - Sep 1998
    New York, Ny, Us
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Fiona Guest, Dip Iod, Mii, Fcx-V Skills

Digital Marketing Marketing Strategy Online Advertising Online Marketing Digital Strategy Sem Crm Marketing Communications E Commerce Integrated Marketing Business Development Strategy Marketing Ppc Demand Generation Web Analytics Management Advertising Account Management Competitive Analysis Lead Generation Social Media Marketing Product Marketing Email Marketing B2b Marketing Google Adwords Google Analytics Mobile Marketing Multi Channel Marketing Direct Marketing Analytics Marketing Management Digital Media Strategic Partnerships New Business Development Creative Direction Media Planning Brand Management Brand Development Cross Functional Team Leadership Online Marketing Affiliate Marketing Market Planning Interactive Marketing Search Advertising Mobile Advertising Content Marketing Search Engine Optimization Online Lead Generation

Fiona Guest, Dip Iod, Mii, Fcx-V Education Details

  • Ucd Professional Academy
    Ucd Professional Academy
    Artificial Intelligence
  • Institute Of Directors (Iod)
    Institute Of Directors (Iod)
    General
  • Institute Of Directors (Iod)
    Institute Of Directors (Iod)
    Chartered Director
  • Technological University Dublin
    Technological University Dublin
    Marketing
  • Marketing Institute Ireland
    Marketing Institute Ireland
    Graduateship In Marketing

Frequently Asked Questions about Fiona Guest, Dip Iod, Mii, Fcx-V

What company does Fiona Guest, Dip Iod, Mii, Fcx-V work for?

Fiona Guest, Dip Iod, Mii, Fcx-V works for Bentley Systems

What is Fiona Guest, Dip Iod, Mii, Fcx-V's role at the current company?

Fiona Guest, Dip Iod, Mii, Fcx-V's current role is Strategic Marketing Leader | Growth Marketing Specialist | Non-Executive Director.

What is Fiona Guest, Dip Iod, Mii, Fcx-V's email address?

Fiona Guest, Dip Iod, Mii, Fcx-V's email address is fi****@****ell.com

What is Fiona Guest, Dip Iod, Mii, Fcx-V's direct phone number?

Fiona Guest, Dip Iod, Mii, Fcx-V's direct phone number is +3538604*****

What schools did Fiona Guest, Dip Iod, Mii, Fcx-V attend?

Fiona Guest, Dip Iod, Mii, Fcx-V attended Ucd Professional Academy, Institute Of Directors (Iod), Institute Of Directors (Iod), Technological University Dublin, Marketing Institute Ireland.

What are some of Fiona Guest, Dip Iod, Mii, Fcx-V's interests?

Fiona Guest, Dip Iod, Mii, Fcx-V has interest in Photography.

What skills is Fiona Guest, Dip Iod, Mii, Fcx-V known for?

Fiona Guest, Dip Iod, Mii, Fcx-V has skills like Digital Marketing, Marketing Strategy, Online Advertising, Online Marketing, Digital Strategy, Sem, Crm, Marketing Communications, E Commerce, Integrated Marketing, Business Development, Strategy.

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