Marketing professional with over 25 years of experience, recognized for an analytical and proactive approach in achieving exceptional results. For 18 years, I owned an advertising agency, developing a solid business vision and a hands-on attitude. I excel in challenging environments and have experience reporting directly to C-Level executives.I have proven expertise in leading and managing Martech and E-commerce teams. I spearhead projects that combine technological innovation, growth hacking, and digital performance to maximize results, always data-driven. Currently, as E-commerce Manager at Atacado Jandaia, a company of Grupo Bignardi, I oversee the electronic sales channel, aiming to enhance efficiency, optimize costs, and increase conversion rates, with a constant focus on profitability.My leadership style is transformational, based on agile methodologies, particularly Scrum, to facilitate rapid decision-making. I strive to decentralize leadership, believing that workplace transformation occurs by empowering resources according to their potential, promoting engagement and efficiency to achieve strategic results.Key Areas:• E-commerce Management and Operations• Direction and Management of Marketing Areas and Projects• Strategic Planning and Growth Hacking• Artificial Intelligence• Innovation and Digital Transformation• New Business Development• Omnichannel Strategies• Live Commerce• B2B, B2C, and B2B2C Business Models• 3P and 2P Marketplace Models• Correlation Curves