• Chart successful course of directing a Dubai-based distribution company founded by the veteran founders of the French Bakery focusing on Italian coffee and gelato, F&B consulting, and barista training, representing the following brands:o VITAMIX, global leader in blending solutions for professional kitchens, bars, and more.o HAUSBRANDT, coffee sourced from Venice.o RANCILIO, traditional and specialty espresso machine and grinder producer founded in 1927.o EGRO, fully automated coffee machines developed utilizing Swiss coffee technology.o BUNN, world leader of coffee brewing equipment.o BRAVO, gelato and chocolate machine producer.o IRCA/JOYGELATO, ingredients for gelato, pastry, and chocolate production.o HIBER, state-of-the-art blast chillers and freezing solutions.o HOONVED, professional washing systems sourced from Italy.o SCOTSMAN, premium ice cube maker solutions.

• Oversaw the company’s 2 million USD budget while simultaneously developing sales in the region.• Forged and cultivated relationships with strategic accounts such as Dunkin’ Donuts, McDonalds, Starbucks, and Subway.• Planned and delivered sales training to distributors to improve their sales performance, resulting in higher confidence in the product and increase in sales by 15%• Organized and participated in industry trade shows, press conferences, and educational workshops to build strategic networks in the region.• Authored marketing publications for regional magazines, including Caterer, Hospitality News and Hotel news.

• Directed all three brands present within the group: LaCimbali, Faema, and Casadio.• Grew and managed distributor network in the Middle East region encompassing GCC countries as well as Bangladesh, Egypt, India, Iran, Israel, Jordan, Lebanon, Pakistan, and Syria.• Drafted and managed the annual budget for the region and managed the aftersales market.• Executed comprehensive market research to understand the current market trends and the positioning of competitors.• Delivered technical and commercial product training to my distributor network and key accounts• Orchestrated travel plans to operating countries and participated in international exhibitions.