Frank Hoffman Email & Phone Number

Wausau, WI, US

Billund, DK

• Commercial owner for LEGO.com DTC business in US, Canada, & Mexico.
• Leader for more than 40 global ecommerce and LEGO Retail team members.
• Provide indirect leadership and mentoring across business unit as most senior team leader in US office.
• Responsible for delivering sustainable consumer sales growth, EBIT, shopper Net Promoter Scores, and regional commercial strategy.
• Create alignment with B2B regional general managers to ensure go-to market approach drives holistic growth for the LEGO Group vs. creating channel shift.

Billund, DK

• Lead direct team of 4 and own marketing relationship with store managers and DMs.
• Manage entire marketing budget for LEGO Retail including ecommerce.
• Develop strategy and creative briefs for all in-store marketing campaigns: store windows, shopper events, store openings, and partner marketing.
• Produce and Distribute DTC catalog: 7 issues & 12M circulation annually.
• Align with LEGO Brand Marketing teams to ensure unified strategy and messaging for key campaigns across all owned branded touchpoints.
• Create digital registration system for in store events to avoid long lines at mall properties.

Billund, DK

• Create content curation strategy for LEGO Retail social media channels.
• Interact with and moderate fan comments.
• Own marketing awareness and PR strategy for D2C exclusive SKUs globally.
• Continuation of responsibilities from Affiliate Marketing Manager (see below).

Billund, DK

• Set affiliate marketing strategy for US, CA, UK, DE, FR.
• Own affiliate marketing budget delivering revenue plan with maximized ROAS.
• Build, foster and manage relationships with top affiliates.
• Own vendor relationship including contract negotiations.
• Represent LEGO Retail at affiliate tradeshows.

New York City, New York, US