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Frank Hoffman is a Sr. Manager, Head of Marketing at Roastar.
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Sr. Manager, Head Of MarketingRoastarWausau, Wi, Us -
Sr. Director, Head Of Ecommerce Activation AmericasLego Group Jan 2018 - PresentBillund, Dk• Commercial owner for LEGO.com DTC business in US, Canada, & Mexico.• Leader for more than 40 global ecommerce and LEGO Retail team members.• Provide indirect leadership and mentoring across business unit as most senior team leader in US office.• Responsible for delivering sustainable consumer sales growth, EBIT, shopper Net Promoter Scores, and regional commercial strategy.• Create alignment with B2B regional general managers to ensure go-to market approach drives holistic growth for the LEGO Group vs. creating channel shift. -
Sr. Marketing Manager, Brand Retail NaLego Group Sep 2014 - Jan 2018Billund, Dk• Lead direct team of 4 and own marketing relationship with store managers and DMs.• Manage entire marketing budget for LEGO Retail including ecommerce.• Develop strategy and creative briefs for all in-store marketing campaigns: store windows, shopper events, store openings, and partner marketing.• Produce and Distribute DTC catalog: 7 issues & 12M circulation annually.•Align with LEGO Brand Marketing teams to ensure unified strategy and messaging for key campaigns across all owned branded touchpoints.• Create digital registration system for in store events to avoid long lines at mall properties.• Own relationship with mall or theme park properties (Disney) creating joint traffic driving ventures.
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Multichannel Marketing Manager - Lego Brand RetailLego Group Jun 2014 - Aug 2014Billund, Dk• Create content curation strategy for LEGO Retail social media channels.• Interact with and moderate fan comments.• Own marketing awareness and PR strategy for D2C exclusive SKUs globally.• Continuation of responsibilities from Affiliate Marketing Manager (see below).
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Affiliate Marketing ManagerLego Group Jan 2009 - May 2014Billund, Dk• Set affiliate marketing strategy for US, CA, UK, DE, FR.• Own affiliate marketing budget delivering revenue plan with maximized ROAS.• Build, foster and manage relationships with top affiliates.• Own vendor relationship including contract negotiations.• Represent LEGO Retail at affiliate tradeshows.
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Affiliate Marketing AnalystFootlocker Inc. Nov 2005 - Jan 2009New York City, New York, Us -
Affiliate Marketing AnalystEastbay Nov 2005 - Jan 2009
Frank Hoffman Education Details
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St. Norbert College
Frequently Asked Questions about Frank Hoffman
What company does Frank Hoffman work for?
Frank Hoffman works for Roastar
What is Frank Hoffman's role at the current company?
Frank Hoffman's current role is Sr. Manager, Head of Marketing.
What is Frank Hoffman's email address?
Frank Hoffman's email address is fr****@****ego.com
What is Frank Hoffman's direct phone number?
Frank Hoffman's direct phone number is +186076*****
What schools did Frank Hoffman attend?
Frank Hoffman attended St. Norbert College.
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