Fluidic Systems is a manufacturer of precision plural component Meter/Mix Spray & Dispensing Systems.Applications: Coating, Adhesive, Sealants, Potting, Encapsulation, and Painting.Market: General Industrial, Electrical/Electronic, Automotive, and Military/Aerospace Industries.

• Developed and implemented a successful marketing strategy for ASCO’s $ 300 million product line sold in: Process control markets, which include refining, oil and gas, chemical, food and beverage, life science, water and wastewater, power generation, and pulp and paper Industrial markets, including engines and transmissions, combustion, sterilizers, pumps & compressors, dust collectors, agriculture, machine tools and food processing machinery. Commercial markets, including dishwasher & laundry, food equipment, commercial cleaning, plumbing, HVAC and water purification• Lead a team of 6 Product Marketing Managers responsible that identified key business opportunities for products and services through market research (Human Centered Design, Conjoint, Contextual Inquiry, Stakeholders Map, Outcome Driven Innovation, VOC), created 5 year roadmap for product line platforms, and generated specifications for products to meet the needs of end users. • Determine customer needs and collaborate with engineering, operations, and sales teams from development through all phases of the product life cycle (7 Gate – Stage Process).• Successfully lead the team to launch multiple new products, including innovative new to business/industry products. 2 recently launched products won Flow Control Innovation Award for key innovations.• Significantly improved the ratio of new product sales contribution over total product sales, at the same time worked with engineering operation team to decrease time to market and improve overall product margin.• Streamlined product offering, improving availability of high sales/high margin products and discontinuing lower sales items.

Responsible for 18 million product line.· Stabilize product line, prioritize several on-going projects based on RRI, NPV, fit, market size and growth.· Created several tools such as Equipment Automatic Configurator, to aid and shorten sales process.· Created the 5 year vision for the division· Developed a customized lead management and pipeline tool to monitor sales cycle, improve forecasting and increase win/loss ratio· Championed the first successful product breakthrough, from conception, development to launch.· Transition the product line structure from a direct sales to a distribution sales channel model.

In charge of 8 million product line.· Created and updated brochures, price books, configuration materials, videos, simulators, and other sales supporting tools.· Supported commercially and technically a global salesforce.· Did an extensive market research automotive industry, and developed a 5 year product vision.· Supported project that increased sales at Toyota, Honda, Subaru, Nissan and Kia/Hyundai.· Successfully planned and executed Product Upgrade (Precision Flo LT) that was instrumental to securing large orders at Ford and Toyota.

Restructure entire distribution network in BrazilAdded 2 new distributors for each niche marketTrained and supported entire South American distribution channel

In charge of the automation group.Developed, marketed and sold 3 new standard platforms:· Increased the Automation Sales from 0 to $ 2 million in three years.· Created three different platforms (benchtop, point to point and 3d contour systems) from data collected and analyzed from existing and new customers.· Improve, added features and debugged Windows based software· Produced pricelists, and manuals· Created sales materials and trained customer service, and salesforce on new software and platform· Wrote several articles in specialized trade magazines and presenting papers at Tradeshows.Managed key accounts interested in automation, presenting feature/benefit and supporting application and sales.· Wrote several articles in specialized trade magazines and presenting papers at Tradeshows.Managed key accounts interested in automation, presenting feature/benefit and supporting application and sales.

Sold and increased market penetration of Conformal Coating, Underfill, Dam and Fill, SMT adhesive jetting, solder paste needle dispensing and general automated dispensing equipment in South America.· Increased sales in South America by 300% through managing 25-employee distributor.· Negotiated and organized distributorship in Brazil resulting in partnership with leading local company by:- Establishing sales quotas with distributor, revising progress with sales meetings.- · Increased brand awareness of company and products through extensive network with major accounts and key prospects such as Motorola, Nokia, Flextronics (Ericsson), Solectron, Celestica, Intelbras, Visteon, Siemens, Gradiente and Sagem.· Cultivated partnership with material suppliers (Loctite, Dow Corning) and complementary product suppliers (Mydata, Siemens, Fuji, Panasonic, Heller, Sanyo) broadening company’s presence and multiplying sales leads 4 fold.

In charge of taking newly created product from inception through product launch, improvement, completion, and development into the next generation. Product: Flux Jetting Equipment for Flip-chip on Board (FCOB) and in Package (FCIP), Ball Grid Array (BGA) and Chip Scale Package (CSP's).· Increased Flux Jetting Equipment market share from US$ 100 thousand to US$ 2 million in 2 years by designing and conducting market research to size and define flux deposition market.· Managed key accounts interested in new technology such as microprocessor makers AMD, Intel, Motorola, IBM, telecommunication companies Nokia, Ericsson, Motorola, presenting feature and benefit and supporting application and sales, and executed changes on product to better fit customer needs.· Worked closely and created partnership with material suppliers such as Emmerson & Cuming, Heraeus, Indium and Kester and universities such as Georgia Tech and Rochester Institute of Technology (RIT).

Responsible for finding new automated dispensing applications and niche markets within electronics industry.· Identified and promoted jetting as promising technology. Product became central part of 2 key products with largest growth potentials for group.· Wrote and presented paper on phosphor deposition in Display Tradeshow creating interest and expanding knowledge on technology in Japan and Korea.

Managed special projects utilizing existing in-house dispensing technology for new applications. Held complete project and process responsibility, from cost estimation, design to installation, training and technical support.· Completed phosphor deposition system obtaining 2 large contracts.

Performed installation, application engineering, and support of existing product.· Served as liaison between Japanese subsidiary and US Headquarters intensifying exchange of applications, technology and market intelligence.· Participated as key contributor on major re-design of best selling platform significantly reducing total cost and providing commonality between American and Japanese product.

Created proposals, translated sales materials and visited customers on sales calls. Served as technical liaison between Brazilian subsidiary and headquarters.

Belonged to New Engineers Training Program. Assisted sales personnel, writing proposals, and visiting existing and prospect customers on sales calls.