Fernando Patucci Email and Phone Number
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Fernando Patucci personal email
Head of Branding & Communication at smu.com.vc and estar.finance, two leading fintechs in the startup investments market. Background as Art Director&Designer with over 15 years of experience in advertising, design and creative business.Find my more about my work: www.fernandopatucci.com My professional journey has been marked by a passion for creativity as a multidisciplinary designer interested in advertising, branding and communication with great appreciation for the craft.I worked as an Art Director&Designer in great agencies for over 15 years, contributing to renowned campaigns for local and global clients. However, in an important moment of transition, I decided to embrace a new challenge: taking on the role of Head of Branding & Communication at SMU / Estar leading a diverse team in various communication areas, with a focus on building a strong, relevant, and high-performance brand.This journey allowed me to broaden my perspective, learn new practices, and consolidate my expertise in communication comprehensively. As Head of Brand & Communication, I take great satisfaction in applying my knowledge to each project, always seeking innovation and excellence leading a diverse creative team.Before SMU / Estar I've worked at LeoBurnett, Neogama/BBH São Paulo, Talent Marcel and MPM, creating campaigns for global clients such as: Nivea, Fiat, Bradesco, o Boticário, Samsung, Renault, TIM Mobile, Johnnie Walker, Diageo, Unilever, Mentos, Asics, ESPN, and others.
Smu Prime
View- Website:
- smuprime.com.br
- Employees:
- 3
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Branding And CommunicationSmu PrimeState Of São Paulo, Brazil
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Branding & CommunicationEstar.Finance Mar 2022 - PresentSão PaloEstar is the new Startup exchange in Brazil with Nasdaq technology. Estar was born within SMU Investimentos in a project in partnership with CVM (regulatory agency). I am part of Estar's founding team, responsible for developing the brand concept, name, logo, visual identity, as well as all communication materials and branding strategy. -
Head Of Branding & CommunicationsSmu Investimentos Mar 2022 - PresentSão Paulo, BrazilAs Head of Branding & Communication at SMU, I am responsible for leading a diverse and creative team in branding and communication strategies. My goal is to build and strengthen SMU's image, boost its market value, grow the investor base, increase trading volume on the platform and achieve success through innovative and impactful communications.• R$60M Raised for startups;• Over 40 successful fundraisings startups in SMU portfólio;• Participated in the analysis process of over 500 startups to be approved for fundraising;• Responsable for development of communication strategies for all startups fundraising on SMU platform;• Methodologies: Scrum, Kanban, OKR, Business Model Canvas, Business Case, Business Pitch, Elevator Pitch;• Strategic brand & communication plan in sync with the company's overall strategies. The goal? To make sure our concept and designs speak the same language as our communication, keeping the brand vibe intact;• Monitoring departmental and project management KPIs to ensure performance in deadlines, controlling costs, and managing the budget;• Exponential increase in brand exposure with low budget. -
Senior Creative Art DirectorLeo Burnett Tailor Made Jan 2018 - Mar 2022São Paulo, BrazilAs Senior Art Director, I've had the privilege of creating and crafting local and global campaigns for renowned clients like Nivea, O Boticário, Bradesco, Fiat and Samsung. My role involves bringing creative and bold ideas to each project in addition to art direction, design craft and creative expertise to the forefront, ensuring that the visual direction aligns seamlessly with clients objectives.Lead and mentor fellow creatives to excel and deliver exceptional solutions, as well as leading campaign production processes involving a large number of suppliers and individuals. -
Senior Creative Art DirectorNeogama Jan 2015 - Dec 2017São PauloI've created campaigns for clients like Renault, O Boticário, Ypê and Santher. Leading these projects involves not only art direction and design but also innovative concepts, ensuring they align seamlessly with clients objectives, guiding and inspiring fellow creatives. -
Creative Art DirectorNeogama Jun 2011 - Dec 2015São Paulo, BrazilI've worked on projects for global clients like TIM, Johnnie Walker, Unilever, Renault, and O Boticário. My role is to bring fresh and creative ideas to each project using my skills in art direction, design and creativity. During this period I improved my craft art direction skills
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Assistant Art DirectorNeogama Jun 2009 - May 2011São Paulo, BrazilI've supported the creative team by aiding in art direction and design tasks, conducting visual research, and overseeing production, contributing to the successful execution of projects while enhancing my expertise in art direction. I've collaborated with clients like Unilever, Diageo, Bradesco, TIM, Renault, Mentos, ESPN.
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Assistant Art DirectorTalent Marcel Jun 2008 - Jun 2009São PauloSupporting the creative team by assisting with design tasks, visual research, production to ensure successful project execution while improved my craft art direction skills. Worked for clients sush as Banco Real, Santander, Tigre and Net Cable TV -
Junior Art DirectorLuminas Jan 2007 - Jun 2008São Paulo
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Assistant Art DirectorMpm Propaganda Jan 2006 - Aug 2006São Paulo -
Assistant Art DirectorFindout Jan 2004 - Dec 2004São Paulo -
Internship TraineeIntelect Brasil Jan 2003 - Dec 2003Santo André, São Paulo, Brazil
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Internship TraineeUniversidade Metodista De São Paulo Jan 2002 - Dec 2002
Fernando Patucci Skills
Fernando Patucci Education Details
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Publicidade
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Business And Marketing
Frequently Asked Questions about Fernando Patucci
What company does Fernando Patucci work for?
Fernando Patucci works for Smu Prime
What is Fernando Patucci's role at the current company?
Fernando Patucci's current role is Branding and Communication.
What is Fernando Patucci's email address?
Fernando Patucci's email address is fe****@****.com.br
What schools did Fernando Patucci attend?
Fernando Patucci attended Universidade Metodista De São Paulo, Kent Institute Australia.
What skills is Fernando Patucci known for?
Fernando Patucci has skills like Advertising, Art Direction, Graphic Design, Creative Strategy, Print Advertising, Publicidade, Interactive Advertising, Marketing Integrado, Marketing Social, Marketing Digital, Publicidade Online, Marketing Communications.
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