Tiffany Hsiang Email & Phone Number

Juno Beach, FL, US

• Used SQL to extract, transform, and load data from Salesforce to create Power BI dashboards, improving team efficiency by 30% in tracking marketing campaign performance and answering ad-hoc data questions.
• Utilized Adobe Analytics to understand the health of the digital channel and user journey to provide insights to optimize the digital customer experience across all touchpoints, increasing program registration rates by.
• Deployed Power Automate to create pipelines from multiple data sources, enabling real-time dashboards for teams to track customer reviews and troubleshoot, increasing user satisfaction score by 16%.
• Conducted A/B tests on Target to improve user interface and web flow, resulting in a 166% increase in CTR.
• Used Omnibug to track user identity and develop customized promotion, raising customer retention by 7%.

West Lafayette, IN, US

• Launched and optimized ad campaigns on platforms like Facebook and Instagram, increasing CTR by 9%.
• Collaborated with clients to understand their expectations and tailored strategies to uniquely position their products, leading to a 17% increase in conversion rates.
• Developed social media content strategy plans with the media team, achieving a 15% boost in engagement rates.
• Created Tableau templates to analyze media data, enabling quick performance tracking and campaign adjustments, which boosted ROI by 10% in 3 months.
• Conducted competitor analysis and k-means clustering for RFM analysis to segment customers and identify optimal market positions, resulting in a 23% increase in engaged leads.

• Monitored daily ads performance metrics to optimize settings and bid strategies, achieving an 11.9% CTR.
• Ran A/B tests on ad copies and keywords to get the ideal marketing mix and gain twice as many donations.

• Utilized Google Analytics to track customer journeys and optimize the website's structure by calculating credit for each touchpoint based on our applied attribution model.
• Designed and conducted A/B testing on Facebook and Google Ads with the Media team to identify better campaign settings, earned 77% ROI and $117,000 in profit growth in 3 months.
• Conducted joint pricing analysis to make decisions on price adjusting, increasing profits by 20%.
• Developed and executed go-to-market strategies for products, encouraging 32% customer engagement.

上海, CN

TW