Media Strategy & Tactics - Strategic approach to campaign planning, content whilst being consistent with the brand’s identityAnalyze market trends, consumer behavior, and competitor activities is important for making informed decisions and adjusting strategies to stay competitiveMedia Budget & Follow Up - conduct and design an in-depth analysis to ensure optimization of media mix, spend and activities including regional strategies SPOC ( single point of contact) for all data driven analysis on market growth potential customersMedia trends & innovation- Deep understanding of specific channels and relevant platformsseeking out new opportunities to innovate and develop ideations and tactics.Communicate effectively to all stakeholders, including senior management and content developersLead a Team -Managing a team of media specialists based out of south region

Strategy & Execution: Develop and execute strategies to achieve and exceed targets within the assigned territory. Monitor channel performance and adjust strategies as needed.Customer Relationship Management: Build and maintain strong relationships with existing customers, ensuring high levels of customer satisfaction and loyalty. Address customer needs and resolve issues promptly.Market Analysis & Expansion: Conduct market research to identify new business opportunities and potential customers. Expand the customer base by actively seeking out new sales prospects.Product Knowledge & Promotion: Stay up-to-date with product knowledge and industry trends. Effectively communicate the value proposition of the company's products and services to customers.Reporting & Analysis: Prepare regular sales reports and forecasts for management. Analyze sales data to identify trends, opportunities, and areas for improvement.Collaboration & Coordination: Collaborate with internal teams, including marketing, product development, and customer support, to ensure cohesive and effective sales efforts. Participate in cross-functional meetings and contribute to company-wide initiatives.

• Marketing and sales for Bangalore Times Zonal category, ad space to PSU clients• Generate reports on market trends in Bangalore and evaluate customer base• Statistical analysis and performance of the team, reporting to Branch head• Formulate innovative ideas to increase market share and create new price points• Responsible for developing business for all Times brands

Home Solutions is the part of future group and worked on the research of setting up the Home solutions retail chain.The project is to create a one point shopping for the constructions products.