Fiona Bates Email & Phone Number

Saffron Walden, Gb

Saffron Walden, England, United Kingdom

Saffron Walden, Essex, United Kingdom

Cambridge

Ware, Hertfordshire

Welwyn Garden City

• Managing the in store team to determine catalogue allocation and distribution• Ensuring continuous improvements in processes.• Responsibility for up-weighting in store presence of Direct. Securing additional Corporate Marketing space across the store through the delivery of effective POS in store.• Successful launch of Spring/Summer and Autumn/Winter Direct catalogues in store during 2010• Launch of the Direct Order & Collect trial stores, working on all aspects of the marketing mix • Management and delivery of the Dotcom Click & Collect trial and “1000s more online” campaign in store • Helping to deliver the Dotcom/Direct Brand Review and ensuring appropriate engagement across all areas of the Dotcom business.• Development of a cohesive Every Little Helps (ELH) proposition for Direct• Working with the grocery Click & Collect Natural Work Team (NWT) to ensure the effective and timely delivery of the concept to two initial trial stores (Baldock and Romford Extras). Responsibility for directing the creative for external and internal marketing materials. • Ensuring that the services Direct received from design and print suppliers delivered according to expectations. Continually working with Corporate Purchasing to ensurebest value.• Ensuring that the Direct team worked according to the in store Marketing budget.• Working as an internal consult for several high profile Dotcom trials and campaigns through using networking skills across multiple internal departments • Management of design, print and research agencies to deliver better, simpler and cheaper communication solutions • Blue performance review for 2010 (based on Tesco RAGB system)• Employee of the month for September 2010, awarded by Ian Crook (Dotcom Marketing Director)

• Ownership of the Tesco account at The Delta Group. Management of the client relationship through understanding the client’s underlying needs and development of a strategic partnership• Development of the Tesco account to deliver £8.5m turnover to The Delta Group in 2008• Working closely with the various Marketing teams at Tesco to develop strategic instore plans, and conceptualising, directing design, printing, and delivering effective Point of Sale (POS) campaigns according to Corporate Seasonal and Trade Plans• Fully understanding the importance of brand management and assisting in promoting the development and awareness of the brands through creative marketing initiatives. Developing and directing the team at Lick Creative as in store Brand Guardians for Tesco Personal Finance for two years• Simultaneously managing several large projects for a variety of clients through effective time management, multi-tasking and delegation of responsibilities internally • Presenting initial concepts to the Tesco Marketing team as part of the pitch process• Developing and presenting POS and OFD solutions to create theatre in store, whilst ensuring projects fall within budget (e.g.: £800k - Tesco decoration campaign for Christmas 2006 / 2007)• Developing new POS solutions in response to cost and store format challenges • Working alongside the Tesco Corporate Purchasing team to develop cost saving and green initiatives for design, print and merchandising• Managing the performance of a team of Account Managers, ensuring that roles are fulfilled, performance reviews regularly undertaken, and development, coaching and training encouraged as appropriate• Developing key contacts with other Tesco suppliers• Attending and participating in regular design and print workshops and brainstorming sessions to generate fresh marketing ideas and concepts and better working practices. Participated in several Tesco Value Chain Reviews and Customer Question Time sessions

Ware, Hertfordshire