Leading the operational and marketing team in developing strategic initiatives to enhance customer relationships, satisfaction, and retention across the agency network and the 7 subsidiaries.• Analyzed the behavior, preferences, and needs of over 2,000 customers to migrate them to new CRM software.• Persuaded the sales team to adopt the newly developed, tailored engagement cross-selling and up-selling strategies.• Supported the creation of cross-functional teams by identifying key personnel across subsidiaries.• Fostered idea sharing and team building by organizing collaborative meetings. • Monitored project timelines and budgets, ensuring adherence to set parameters, and optimizing performance through continuous analysis and retrospective modifications.

Consultant for rural Marche’s ten small businesses, enhancing tourism in earthquake-affected areas. • Presented business plan revision.• Researched and developed digital strategy plan for new business.• Encouraged the integration of advanced digitization tools and new technologies.

Developed www.big-lab.eu, a digital platform facilitating the sharing of R&D equipment and third-party analysis, with a focus on accelerating the digital transformation of small companies and universities by anticipating customer needs.• Identified prevalent industry challenges and devised tailored solutions to meet customer requirements.• Secured seed funding and attracted business opportunities through successful proposal authorship.• Formulated strategic business plans to steer decision-making and growth.• Guided a remote team of 12 composed by designers, developers, lawyer (FIPs) and sellers (Agile). • Produced webinars for effective onboarding and skills development of newly hired sales employees.• Led user research and usability studies.• Analyzed customer feedback to propose process improvements.Key Achievement: Launched BigLab in 2020, initially aimed for 15 pre-order start-up customers. Pivoted the business model and target market to universities and robust companies following contract terminations due to the pandemic. This strategic shift resulted in a successful two-year partnership with the University of Bologna and multiple enterprises.

Product Management of 4 different projects. Negotiated cross-functional collaboration among private stakeholder departments, the Ministry of Education, University and Research (MIUR) and the Marche region.• Developed effective marketing strategies by analyzing user needs and engaged prospects.• Defined project roadmaps for both small (50K) and large budget (500K) multi-stream projects• Facilitated clear communication and problem-solving with multi-level administrative, technical stakeholders and customers.• Monitored project progress using KPIs, retrospectives, and work modulation.• Presented sprint outcomes with key stakeholders for strategic decision-making.Key Achievement: Successfully added as a Product leader to the regional pilot project ‘ESTRO’ following prior management’s failure. Managed a 40-member team in need of a moral boost and a 500K budget. Met all objectives despite a short deadline without budget reductions, outperforming three concurrent projects.

Development of new biomarkers assay. Data analysis. Go to market strategy.