Fidel Cadena Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Manage and support social media accounts and strategy for various triple A video game titles. Currently manage Suicide Squad: Kill the Justice League. Previous campaigns include: Gotham Knights, The Callisto Protocol, and Mortal Kombat's 30th anniversary. - Lead social media manager and point person on the video game team- Manage daily needs for accounts including: posting on social platforms (Facebook, X/Twitter, Instagram, and Tik Tok), community management, copywriting, and social listening- Provide additional support on other platforms such as YouTube, Discord, and Giphy via ideation and production of bespoke content for each - Maintain client relationships through continuous communication and leading client calls- Write up reports after key campaign moments that include high level analytics - Cooperate efficiently with creative team to produce high level content from concept to execution to hype up fans - Capture video game content to provide to creative team for use on various social assets- Create and present multiple pitch decks for new business and ideation- Supported launch of Tik Tok accounts for multiple WB Games titles including Suicide Squad: Kill the Justice League and Mortal Kombat

Los Angeles, California, United States

Lead the campaign for WB Games' Back 4 Blood in partnership with the developers from Turtle Rock Studios.- Managed the day-to-day activities that included posting on socials, community management, and social listening- Other tasks included maintaining monthly and weekly calendars, copywriting, and supporting key beat moments such as trailer releases- Cooperated with creative team to help create hype pieces from concept to execution to promote this action packed game- Communicated with clients daily and maintained relationship through weekly calls- Created weekly reports that included high level analytics of social assets as well as fan sentiment- Captured and provided game content to creative team to produce social videos and staticsColead social campaign for The Batman film that gained over 1 million followers, 221 million impressions, and 17 million engagements across all social platforms. - Maintained and updated calendar with copy that was kept in tone with the movie to immerse fans into this new era of Batman- Fueled conversation surrounding the film through hard-hitting creatives and trends that lent themselves to the tone of voice of the campaign - Supported creation of cutdowns and snippets of The Batman's cast from interviews, photoshoots, and red carpet premieres and utilized established accounts of both DC and Warner Bros. to tap into the dedicated and hardcore fanbase

Greater Los Angeles Area

Supported management of multiple WB and DC social media accounts. Helped oversee strategy, community management, analytics and high-level creative content. - Developed social media strategy for various projects, which included the DC Universe brand accounts and its original programming such as Titans, Doom Patrol, Swamp Thing, Harley Quinn, and Stargirl- Ideated social media content buckets, creatives, talent activations, UGC initiatives, sweepstakes, web experiences and wider digital activations- Collaborated with team to create strategies, plans, and analytics reports as requested- Communicated and brainstormed with the creative team on a regular basis on campaigns' overall aesthetics- Created multiple project management timelines for each project, and met all client and internal deadlines- Created thorough content calendars and delivering them in the client preferred format- Followed personalized copywriting tones for each project, with appropriate adjustments for each one- Determined community management strategies for each project- Posted content to all social media channels (i.e. Facebook, Twitter, Instagram, YouTube, etc.)- Provided internal and client teams with reporting and analysis data, including recommendations for improvements- Stayed at the forefront of social platform functionality, updates, and trends while communicating possible applications

Greater Los Angeles Area

Achieved multiple milestones while managing the DC Universe brand accounts and those of its original shows, such as:- Launching the DC Universe main account- Gaining over 1.1 million overall followers across all the active accounts in under a year- Launching social accounts for DC Universe's Original shows: Titans, Doom Patrol, and Swamp Thing- Drove subscriptions to the platform by continuously bringing awareness to the new one-of-a-kind streaming serviceDay-to-day responsibilities included:- Reporting data for each project (Follower growth, best performing posts, sentiment, etc.)- Following the copywriting tone of each project and adjusted voice from project to project- Communicating creative tasks with the Creative Team on a daily basis- Posting content to all social media channels (i.e. Facebook, Twitter, Instagram, YouTube, etc.)- Executing community management activities- Working with supervisor to create project management timelines- Supporting the creation of thorough content calendars for delivery in the client preferred format- Working with manager or supervisor to look for opportunities to innovate for each campaign- Staying updated on social media trends- Listening and participating in weekly client calls by taking eloquent notes- Providing support on other team member’s projects- Participating in brainstorms within the division and contributing campaign ideas

Greater Los Angeles Area

Created Comic Nerd Chronicles to share my opinions on various aspects of the comic book world such as books, films, video games, and any related news.- Updated and managed site on a weekly basis with news, book reviews, and events I attend- Used SEO to add relevant tags, information, and substance to drive to traffic to website- Shared posts on multiple social media platforms to start a conversation and invite more followers to website- Edited posts carefully to ensure that details described are accurate and words are grammatically correct- Examined website traffic through Google Analytics to inform myself of where the incoming web traffic is being directed to- Incorporated photography through my posts to add a personal touch to each review- Quickly created drafts for article ideas to edit and schedule them for the best days to publish

United States

Ventured out into the city and looked for new and different places for food, coffee, and pastries that aren't found anywhere else to write entertaining and captivating articles.- Researched new and interesting locations for lunch, coffee, and desserts through social media and word of mouth- Shoot photos of surrounding area, the interior, and the food- Edited photos using Adobe Lightroom and Photoshop- Write and edit articles describing my experience at the location and my opinion on the food items- Communicated with editor in order to understand and discuss necessities and requirements for each article- Share articles through various social media platforms to drive traffic to website and attract new visitors

- Translated menus, employee applications, and other paperwork to customers and coworkers who only spoke Spanish- Explained functions of the restaurant to new customers- Identified problems that arose and quickly found a solution- Improved my attention to detail as I would often scan the restaurant for necessary actions to be done- Rapidly assisted customers as they paid out while at the same time double checked that everything was in order- Often acted as a lead when it came to getting my co-workers on the same page as everybody else to properly work as a team- Promoted new items to customers by describing tastes and ingredients involved

Greater San Diego Area

- Assisted with uploading previews for media; compiled and categorized press hits- Routed media inquiries; advanced copy mailings- Brainstormed social media plans; scheduled and actively posted to company’s Twitterand Facebook pages- Created press releases for upcoming books and employee announcements- Conducted interviews with creators: writers, artists, editors, etc.- Developed content for the website and created promotional texts for television showsand comic book series- Added new contacts to media list and distributed image assets

Greater San Diego Area

- Wrote articles describing events as well as those in charge of said events in Spanish- Conducted interviews with people of interest: club presidents and gallery curators- Translated articles and interviews from English to Spanish- Contributed story pitches such as a Latina heroine getting her own comic book- Maintained a steady schedule in order to keep up with deadlines

- Created fictional stories that involved teenage superheroes juggling their lives with school and saving the world- Outlined stories in order to see what ideas seemed best for a given week