Fidel Ruelas Email and Phone Number
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Fidel Ruelas personal email
Competitive, results-driven professional with extensive experience delivering success through the development and execution of effective sales, marketing, pricing, distribution, and category space strategies. Recognized as an enthusiastic, creative, goal-oriented and dedicated leader with outstanding communication and follow-up skills. Bilingual: 100% fluent in Spanish (written and verbal)
Mccormick & Company
View- Website:
- mccormickcorporation.com
- Employees:
- 5684
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Regional Sales Operations ManagerMccormick & Company Apr 2018 - PresentTexas And ArizonaResponsible for leading the Central and East DSD Sales Teams at Mojave Foods/McCormick and Company to increase sales and profitability in Large Format Supermarket Chains and Independent retailers in Texas and Arizona Responsibilities include hiring of Sales Personnel, Inventory Management, working with Supply Management and Product Transportation departments.Regularly Conduct HQ calls on Key Decision Makers in all markets and develop and deliver customer plans to achieve volume objectives. Manage direct account sales of Mojave Foods product offerings, policies and procedures, scorecarding, performance reviews, determine pricing, forecast and distribution for existing brands and new products. Sell in retail controllables with customers (Mix, Promotion, Shelf space and Displays) and manage deal negotiations directly with customersWork directly with Accounts Field Personnel to ensure execution of our Retail Programs. Selling over $7M of product annually by developing and managing sales, distribution, display and pricing initiativesto continuously grow sales and profitability in all Accounts.Consistently meeting and exceeding all sales goals annually.
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Us Brandy SpecialistGonzález Byass Jan 2018 - Apr 2018Southwest Region -
Field Energy AdvisorTesla Aug 2017 - Dec 2017Houston, Texas Area -
Senior Key Account ManagerAnheuser-Busch Inbev Jan 2009 - Feb 2017Houston, Texas AreaResponsible to lead sales and profitability growth initiatives at Large Format, C-Store and Liquor Store chain accounts in Houston, Dallas, San Antonio and the Valley.• Sold over 5M cases annually by developing and managing sales, distribution, and pricing initiatives to continuously grow market share and profitability at key Regional Supermarket, Convenience and Liquor Chains.• Consistently met and exceeded all volume, market share, and profit targets, and regularly won sales incentives. Total sales area finished up +2.1% in 2016. • Performed monthly headquarter calls with beer buyers at Fiesta, Spec’s Liquor, Food Town and Timewise to effectively sell-in and implement chain accounts pricing, ad features, category management, and new brand/package rollout plans.• Grew shelf space by an average of 1% annually. Earned Category Captain status and designated as Shelf Set manager at all assigned chains, through design and implementation of channel-specific sales, marketing, pricing, and category space plans to align national brand priorities with local execution. • Created annual plans for top accounts in partnership with wholesalers, internal departments, and retailers. Ensured wholesaler execution against chain programming and Ad activity by sending out clear communication of programs and expectations. • Performed monthly sales data analysis to identify volume and distribution opportunities and developed action plans to address them. -
Sales And Marketing Director/Country ManagerAnheuser-Busch International (Abii) Jan 2004 - Dec 2008Mexico CityResponsible to lead the Anheuser-Busch Sales and Marketing Team in conjunction with Grupo Modelo to grow sales with our portfolio of brands and expand distribution to new markets. • Increased AB sales and profit in Mexico from 250,000 BE’s in 2004 to a projected 650,000 BE’s in 2008 and profit from $5,000,000 to over $15,000,000 dollars in 2008. • Acted as a liaison between Anheuser-Busch and our equity partners Grupo Modelo in the development of AB Brands in Mexico. Able to develop excellent relationships with Modelo’s Sr. Management which allowed the Modelo Wholesalers to increase their focus behind our brands and increase volume and distribution throughout Mexico.• Managed A-B Mexico’s marketing budget which consisted of over $5,000,000 dollars. Responsible for National Media plans and creative strategy. • Led and supervised all sales, marketing and logistics personnel. • Developed innovative national retail sales programs leveraging Key AB properties such as NASCAR, Manchester United, Olympics, Soccer World Cup and NBA.• Prepared and presented the annual AB Mexico Sales and Marketing Strategic Plan to ABI senior management. -
Sr. Market ManagerAnheuser-Busch Jan 2002 - Jan 2004San Antonio, Texas• Work with 4 wholesalers selling 16.5 million cases of Anheuser-Busch Products• Ensure Wholesaler Equity Agreement compliance and motivate wholesalers to a higher level of performance.• Analyze sales/share trends; IRI/Nielsen and wholesaler data to determine key market level issues and help the wholesalers create action plans to address any opportunities.• Help in training and mentoring new Market Managers in Region 7.• Participated and facilitated in the Implementation of Impact Excellence sales process in San Antonio• Work closely with Key Account Managers targeting the largest selling chain and c-stores in San Antonio to grow our sales and share.• Work alongside the Geographic Marketing Managers to develop and Implement programs that support the Region Objectives.• Successfully built and implemented the price increase plans for 4 different wholesalers in the fall of 2002.• Regular meetings with wholesalers Owners/Equity Agreement Managers to ensure alignment on all objectives.
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Market ManagerAnheuser-Busch Jan 2001 - Jan 2002El Paso, Texas
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On Premise Sales ManagerAnheuser-Busch May 1997 - Dec 2000Sylmar, California
Fidel Ruelas Skills
Fidel Ruelas Education Details
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Business Management
Frequently Asked Questions about Fidel Ruelas
What company does Fidel Ruelas work for?
Fidel Ruelas works for Mccormick & Company
What is Fidel Ruelas's role at the current company?
Fidel Ruelas's current role is Regional Sales Operations Manager at McCormick & Company.
What is Fidel Ruelas's email address?
Fidel Ruelas's email address is fi****@****sch.com
What is Fidel Ruelas's direct phone number?
Fidel Ruelas's direct phone number is +161975*****
What schools did Fidel Ruelas attend?
Fidel Ruelas attended University Of Phoenix.
What skills is Fidel Ruelas known for?
Fidel Ruelas has skills like Marketing Strategy, Trade Marketing, Key Account Development, Management, Iri, Consumer Products, Customer Insight, Sales Management, Beverage Industry, Market Planning, Sales, National Accounts.
Who are Fidel Ruelas's colleagues?
Fidel Ruelas's colleagues are Jerzy Milenkiewicz, Charis Harcum, Kaitlyn Parker, Diana Elder, Mary Rico, Juan Carlos Garcia Portillo, Sarah Malphrus.
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