Coordinate digital marketing activities to promote the Ark brand.Develop budgets to align with Ark Group's annual objectives.Generate leads through digital marketing activities.Manage the Company's website content.Lead team presentations to clients for digital marketing proposals.Develop digital marketing strategies on behalf of Ark Group's clients.

Consulting for brands that require a digital presence and are looking for innovative strategies to reach their target audiences, engage them and elicit desired action.

I employ strategic marketing to source for leads online and via traditional marketing. I work with agents to close leads, and also engage in the sale of leads to real estate professionals. Moreover, I undertake digital marketing projects on behalf of real estate companies seeking a digital presence.

• Execute social media strategies. • Work remotely with a team of local designers (i.e for videos & images) and copywriters to produce appealing quality content.• Write creative and engaging content (i.e. blogs). • Schedule social media & blog posts as per the requirements. • Make editorial calendars & monitor social campaigns to achieve set goals. • Optimize organic social media metrics. • Optimize website with on-page SEO. • Monitor Agents'/Developers’ property traffic performance. • Review online portals' analytics. • Create reports on social media performance and KPIs. • Stay up to date with the latest social media trends. • Build the visibility of our company’s social content with page optimization techniques on all social media and search networks. • Prepare and monitor SEO reports and user engagement. • Engage email marketing and generate campaign reports

Develop quarterly budgets in accordance with the Company's objectives.Generate leads using digital marketing techniques.Develop content for the website's blog.Manage Company's social media pages.

Digital Marketing• Prepare annual digital campaign budgets• Plan, implement and optimize Google AdWords campaigns• Plan, implement and optimize social media ads on Facebook, Instagram and LinkedIn• Manage company’s social media pages (Facebook, LinkedIn, Instagram, Twitter, Google Plus and Whatsapp For Business)• Oversight responsibility of marketing email campaigns• Effectively manage web content on company’s website• Optimize website to improve Google organic ranking for keywords• Monitor and analyze digital marketing metrics to problem solve and identify trends and opportunities• Annual target of 960 leads generationTraditional Marketing• Prepare company marketing budget• Identify radio, print and outdoor marketing channels that support company’s marketing objectives• Identify and supervise company’s Marketing team for exhibitions• Conduct periodic market research to assist in the development and improvement of company’s products

• Developing written content on real estate related topics and publishing on Lamudi’s blog• Developing insightful topics and press releases bordering on real estate, business and energy while ensuring they are published by mainstream media• Analysing data collected on Lamudi and disseminating to the media as a report• Responsible for developing Lamudi’s annual White Paper on Ghana’s real estate and economy• Responsible for enhancing Lamudi’s brand as an authority on real estate• Ensuring excellent media relations as well as strategic media partnerships• Developing excellent corporate relations• Ensuring periodic media interviews with Lamudi Ghana’s Managing Director• Organising and coordinating periodic seminars and conferences hosted by Lamudi• Editing Lamudi Ghana’s quarterly magazine

• Worked on accounts such as Multichoice and Ederick Limited (distributors of Whilrpool)• Buying and preparing media plans for clients• Negotiating with media partners to get the best possible rates and advertising space• Advising clients on alternative sources of promotion

• Worked on accounts such as Tullow, Multichoice, Moevinpik, ABL, Game and Ederick• Buying and preparing media plans for clients• Negotiating with media partners to get the best possible rates and advertising space• Advising clients on alternative sources of promotion