Fides-Mae Santos Email & Phone Number

Melbourne, Vic, Au

Australia

Melbourne, Australia

We are a boutique consultancy specialising in Melbourne business-to-business engagement, strategic marketing, communications and events. Our league of experts and the services we offer are powered by Melbourne's local innovators, creatives and operators to drive smarter business and new opportunities. Fides & Associates is a consultancy group specialising in strategic marketing, business-tobusiness engagement, and business development projects. Fides also acts as the ProjectDirector on complex, state-wide collaborations.2022 Little Lon Distilling Co. 4-year marketing strategy, projects, partnerships2022 The Creative Co-Operative Digital Skills Pilot Program for Women of Colour2022 The Creative Co-Operative Anyone Can Startup Program for Women of Colour2022 The Creative Co-Operative x DFFH COVIDSafe CALD Video Campaign2022 International Women's Day with Kat John and Kitiya Palaskas for DoubleTree by Hilton Hotel2021 Business Not As Usual Conversation Series for City of Melbourne2021 Flinders Quarter Look.Stop.Shop. Christmas Activation for Metro Tunnel Project2021, 2019 Flinders Quarter Augmented Art Walk for Metro Tunnel Project2020, 2019 St Collins Lane Major Retail Centre Marketing Strategy2019, 2018 Flinders Quarter Festival of Independents for Metro Tunnel Project2019 Victorian Government Small Business Ministerial Council member2018 Collins Street Precinct Group 4-year Marketing Strategy & Launch2018 Business of Luxury Retail and Destination ft. Deloitte Global Powers of LuxuryReport sponsored by Victorian Government, FACCI for Collins St Precinct2018 China-Ready Business Fintech Forum - City of Melbourne, Inside Retail, Alipay,UnionPay and Wechat Pay for Collins St Precinct

Melbourne, Australia

A female-led, food and cultural advocacy group and agency with a purpose to celebrate, represent and grow Filipino cuisine, culture, and community in mainstream Australia. The Entree.Pinays is regularly featured in The Age, Frankie Magazine, Gourmet Traveller, SBS Food, Herald Sun, ABC Radio, AFR, Mabuhay Magazine (Philippine Airlines), Smile Magazine (Cebu Pacific).ProjectsCultural- MFWF 2023 - Seafood, Stars and Stories at Seafarers Weekend including the launch of The Calamansi Story publication, documentary and craft beverage- MFWF 2019 - Filipino cuisine and talent at a scale never seen in its 26-year history. - Australian Film Premiere: Ulam - Main Dish | Sponsored by Philippine Airlines.Commercial- Celebrating Filipinas in Cuisine, Culture and Community Event | Philippine Embassy Canberra.- ‘The Calamansi Story: An Anthology of the Filipino-Australian Migrant Experience’ supported by DFAT- Virtual Masterclass Series - BlueScope Australia & Architect Institute of Australia.- Food Philippines 2020 campaign - Department of Trade & Investment Sydney.- Food Tourism 2020 campaign - Philippine Embassy, Department of Tourism.- Cebu Pacific launch of its first Australian ‘CEBTravelSquad’.- Cebu Pacific 1st Anniversary CelebrationsCollaborations- Cook for Opportunity online fundraiser $80K for Opportunity International Australia.- Australian launch of social enterprise Anthill Fabric GalleryCOVID-19 Initiatives- Instagram cooking videos and editorial for SBS Food & Gourmet Traveller.- Gourmet Traveller Honour List 2020: Giving Back.- GoFundMe Hardship Appeal for Filipino International Students ($10K raised).- Coffee & Chikahan (Zoom Conversations with leaders in business, food, culture & community).- In My Kusina (Instagram Live Cooking with cooks and chefs).- Launched Merkado by The Entree.Pinays, a purpose-led online marketplace. entreepinays.com | thecalamansistory.com | merkado-market.com

Melbourne, Victoria, Australia

Achievements- Developed the back-end process, tools, and resources to roll out the marketing, communications,graphic design, and website refresh services that supported 37 local businesses across themunicipality.- Completed the Agile Fundamentals course with principles, frameworks, and tools to drive value forcustomer, collaboration and continuous improvement.

Melbourne, Victoria, Australia

Melbourne lead for the inaugural 'Festival of Retail Ideas' in Melbourne from 28 February - 2 March 2017. With 3000 attendees, it was the largest gathering of Australasian retailers and suppliers. Achievements- The Melbourne Retail VIP Tour attracted Retail Prodigy Group to invest and open their Australian flagship stores of American lifestyle brands Timbuk2 and TOMS in Melbourne CBD.- Leverage local network and influence to secure corporate sponsorships and industry participation forSydney-based Octomedia’s first Melbourne event.

Melbourne Area, Australia

Achievements- Enabled Melbourne’s first ‘retail tech’ community with the Victorian Government.- The ground-breaking Melbourne Retail and Hospitality Expenditure Study championed new insights and economic opportunities, particularly with city workers; influencing Council’s destination marketing strategy, and more considered dining and shopping experiences the city’s major retail centres, industry groups and small businesses.- Led a City of Melbourne roadshow in Sydney together with the Lord Mayor to support David Jones’ HQ hallmark relocation to Melbourne.

Melbourne, Australia

The part-time role focused on key projects to inform and guide decision-making for the economic development branch activities at the City of Melbourne.Achievements- Launched Australia’s first, Melbourne Retail and Hospitality Strategy 2013-17, a joint initiative by the City of Melbourne and the Victorian Government.- Spearheaded review of Council’s multiple business advisory boards.- Drove the future thinking agenda and business engagement for the Lord Mayor’s Business BreakfastSeries to build engagement, knowledge, collaboration and inform decision making in partnership withlocal and international startups, thought leaders, researchers and industry experts including Google,Facebook, and The Future Laboratory.

Melbourne, Australia

The senior role was to implement the Melbourne Retail Strategy 2006-2016 in partnership with the Victorian Government, the Melbourne Retail Advisory Board and the industry.Achievements- Implemented, monitored and reported on the Melbourne Retail Strategy 2006-12.- Piloted a series of ‘Look. Stop. Shop’ curated retail experiences across major events.- Steered the agenda, influence, and actions of the Melbourne Retail Advisory Board.- Commissioned the Retail Monitor quarterly report to gauge the health of City of Melbourne retail.

Melbourne, Victoria, Australia

Responsible for managing the Business Marketing portfolio including business to business engagement, as well as deliver major destination marketing campaigns to support the dining, nightlife and retail portfolio.Achievements- Led the strategic marketing team through organisational change.- Selected and graduated from Council’s first Altitude Emerging Leaders program.- Delivered high impact, multi-channel city marketing campaigns with $500K+ budgets.- Redeveloped and launched Council websites, blog, and social media platforms.- Chaired stakeholder forums with the city’s major retailers, property managers, trader associations, government, and sector representatives.- Established a successful ‘city rewards’ program to drive city visitation and spend with 100,000 members in the first year.

London, United Kingdom

The market leading publisher of free titles for independent travellers working and living in London. The role focused on developing and implementing a robust calendar of events and promotions to engage readers and maximise brand exposure via media sponsorships, business to consumer marketing communications, merchandising, marketing collateral, revenue initiatives and market research.Responsibilities- Oversaw all marketing, communications, PR, media sponsorships, market research.- Developed and delivered a calendar of value-added promotions, events and merchandise includingthe launch campaign of a midweek publication.- Negotiated new sources of commercial revenue including SMS capability.- Represented as brand ambassador at trade shows, sponsored events, and reader engagements.- Generated PR value of £500,000 from major media sponsorships and campaigns.

Agile Fundmentals

Bachelor Of Business Administration (Bba), Marketing (Distinction)

Associate Diploma, Business Advertising