School Family Media is the leading media, data information, and marketing services provider at the intersection of schools and families. Family-friendly retailers and consumer brands work with School Family Media to engage with school volunteers, teachers, and parents through custom programs and proprietary products, content, services, events, and school supply lists.TeacherLists™ is revolutionizing the annual chore of back-to-school supply shopping through a proprietary digital solution.PTO Today is the #1 resource for PTOs and PTAs at K-8 schools nationwide, providing products, content, services, events, and programs to help parent group leaders.

Sunlight Capital Group is a private investment firm focused on acquiring and operating a company with a proven history. We’re entrepreneurs looking to lead one great business into the future and extend its legacy. Sunlight Capital is managed by a select team of notable entrepreneurs and institutions with access to over $1 billion in capital. For more information, visit www.sunlight-capital.com

Katch provides a real-time bidding advertising marketplace for the Insurance, Education, Mortgage, and Home Services verticals reaching over 150 million annual unique visitors through web & mobile marketing campaigns utilizing multiple channels including SEO, PPC, Paid Social, Email, Retargeting, Publisher Network and Content Partnerships. • Led the education vertical defining strategy, pursuing growth opportunities, managing operations to insure that the category hits its profit targets • Headed the Media Partnerships team responsible for the strategy and execution of delivering Yahoo’s Education and Home Services web and mobile portals. Successfully negotiated and launched business development partnerships with media partners and clients in the education, mortgage, and contractors verticals. • Launched a cloud based Clicks, Calls & Leads Marketplace Platform that enables advertisers to target and bid for highly-relevant, and high-intent online traffic.

The Climate Corporation provides weather based insurance products to multiple industries including the agricultural industry.• Responsible for defining and building the Marketing Programs in conjunction with our sales go-to-market strategy. Developed an integrated marketing strategy which incorporated direct response, brand awareness and channel marketing programs. • Implemented a measureable end-to-end direct response program to engage with growers, qualify the growers and properly distribute leads to our channel network of agents. The program contributed directly and indirectly to 1/3 of premiums booked.• Designed and implemented a step-by-step Channel Program for local agents by providing collateral support, hiring a marketing support team, and implementing technology solutions and processes to assist the network of over 500 independent agents. • Managed the integration of Salesforce and Marketo with our Marketing Programs to enable scalability and measurement of our program activities.

QuinStreet provides online direct marketing services for the marketing and sales departments. Clients engage QuinStreet to market on their behalf and develop sales leads that meet the qualifications of their businesses.• Led the business efforts to build a new algorithmic based client matching process with multiple variables that will help the company optimize revenue and margin per click. Impacted the Education group’s $15-$20 million in monthly revenue.• Built a quantitative analytics team responsible for measuring the success of our algorithm efforts, optimizing the success of our various channels, developing marketing segmentation profiles, and building the individual advertising campaigns. • Developed business development partnerships with large media properties for placements of our content and client offerings.

• Led the “Services to SMB” category with responsibility for strategy definition & implementation, management of the 14 member team and profit and loss of the category. • Developed and expanded largest business partner who is both a purchaser and provider of leads into our network. The partnership enabled the expansion of our media efforts by providing greater utilization of our media and contributed over 2x in revenue of our largest client on a monthly basis.• Instituted operational efficiencies to the client and partner management process which reduced the number of customer service reps and automated the lead verification process enhancing pass through rate of leads by 40% while simultaneously reducing the return rate by 33%.

Strategic Client Management and Development• Led the B2B client accounts team and managing the campaigns of our key strategic accounts (e.g. Oracle, Sage Software, Nortel, Packet-8). Responsible for delivering and insuring that each client receives individual account management, campaign design & execution, and reporting. Successfully increased revenue for one of our key client accounts by 125% growing it to be the largest in the category.• Conducted market analysis to define opportunities in the B2B space for new verticals by evaluating the market demand, media supply, media costs, price elasticity, and the adoption rate of industry for lead generation.Publisher (Media) Site Acquisitions and Development• Responsible for identifying and negotiating with targeted media properties for potential acquisition or partnership. Efforts have resulted in the acquisitions of VendorSeek & QuoteCatcher, and numerous publisher partner relationships driving traffic to our lead generation sites.• Led the acquisition due diligence and integration of VendorSeek, which provided a core platform for expansion of the category, and enabled the business to expand rapidly increasing the overall category revenue run-rate by over 20x. Identified the key integration points, both business and technical, and managed the internal teams to execute on the integration strategy.Marketing Operations and Product Development• Built the marketing operations team for the category. Developed and delivered the business reporting structure for the unit enabling a view into the revenue, costs, client, publisher, web statistics, sales, and call center metrics. • Scoped and defined business requirements for scalable client management platform to handle the hundreds of small clients to reduce customer service staffing resources. Led business roll out successfully transferring more than 400 accounts onto the new client management platform.

• Researched the consumer mobile application market to determine Macromedia’s acquisition, investment and product growth strategy. Presented findings to the Chief Financial Officer and the Mobile and Device business unit leaders.• Assisted in negotiations for two potential acquisitions. Achieved a signed term sheet and coordinated cross-functional teams to execute the due diligence and integration process. The two acquisitions closed in October 2005.

Evaluated investments and managed due diligence process in over 100 companies in the software, security integration and retail sectors for $600 MM U.S. Venture Fund. Made recommendations based on strength of business model, market size, market demand and technical differentiation.Selected Transaction Experience• Coordinated cross-functional due diligence team and conducted competitive product offering and acquisition analyses for ISR Solutions during its successful $5 MM acquisition of The Comm Group, a profitable $10 MM in revenue network and security systems integrator. This acquisition significantly improved ISR’s overall profitability and positioned the company for its eventual sale to Stanley Works. • Evaluated market opportunity and competitive landscape for mobile application development platforms using customer and research analyst interviews and independent research reports. Resulted in $7 MM investment in Adesso Systems. Portfolio Management and Advisory Work• Advised five portfolio companies as a board-level representative on strategic positioning, and operational strategies. • Performed operational costs analysis and developed budget and reporting metrics for Diligence, a global risk consulting and due diligence consulting company. Sales doubled and the company remained profitable.

Managed execution of public and private fundraising for Internet marketplace, technology services, and media companies. Selected Transaction Experience• Managed due diligence review, drafting sessions and provided financial valuation for BuildNet, an online marketplace for the construction industry, on its $107 MM private stock offering.• Completed $95 MM initial public offering for Interep National Radio Sales. Conducted valuation analysis, customer due diligence, and acted as Robertson’s representative during management presentations to investors.• Built operating models and prepared valuations using comparable company and accretion/dilution analyses for IPO and Secondary offerings for C-Bridge, IXL, and Rare Medium.