Lisa Fielding Email & Phone Number

A marketer & graphic designer who understands that your customers are busy and creates solutions that answer the only question your customers are asking... what can you do for me?Expertise in the strategic development of concepts and full execution including design, (graphic & web) copywriting, production, fulfillment and post analysis.Clients have included: Lorna Vanderhaeghe Health Solutions, Nutratec Life Sciences, Platinum Naturals, femMED, Dream Water, Children's Garden School, West Toronto Eyecare, Seagram & Sons, Bacardi, Gilbeys, Diageo (Guinness), Cott Beverages, General Mills, Campbell Soup Company, ConAgra, Unilever, Colgate-Palmolive, Warner-Lambert, Ciba-Geigy (Webber Naturals), Mattel, Nestle, Heinz, Reckitt Benckiser, Hanes, Parmalat Canada

Toronto, Canada Area

Joined femMED as a consultant in the initial days of the company creation. Worked with femMED for 5+ years in every facet of the company, including; Website architecture and contentLabel development for 13 skus in both Canada and the U.S.Social media (development and deployment of monthly newsletter and blog) On site SEO and usabilityLead copywriter / editor (web, health articles, print advertising, magazines, booklets, collateral).Graphic design for brochures, magazines, booklets and collateral materials. Automated online commerce process through various payment gateways.Orchestrated two Women's Natural Health Summits.Trained new members of the femMED team as required.

Lead or collaborated on all new business pitches.Developed and presented new business PowerPoint presentations.Managed key relationships with existing and prospective clientsWorked closely with creative, production and account service teams to execute projects for both new business and with existing clients.

Client acquisition, and strategic development and execution of promotional programs primarily for CPG and beverage alcohol clients.

Responsible for all facets of the marketing for the Canadian portfolio of gins, vodkas, rums, liqueurs and single malt scotches, including working closely with all provincial liquor boards.