Cynthia Fields Email & Phone Number
@cynthiafields.com
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Who is Cynthia Fields? Overview
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Cynthia Fields is listed as Founder and CEO at Cynthia Fields, based in New York, New York, United States. AeroLeads shows a work email signal at cynthiafields.com and a matched LinkedIn profile for Cynthia Fields.
Cynthia Fields previously worked as Founder / CEO at Cynthia Fields and Board of Trustees at Union Theological Seminary. Cynthia Fields holds Bachelor’S Degree from Miami University.
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About Cynthia Fields
Cynthia (Cindy) Fields – known as Cindy Fedus until early 1997 - is best known for her accomplishments at Victoria’s Secret Catalog. Cindy joined the VS catalog in 1984, was named General Manager in 1987 and was promoted to President and CEO in 1988. Under her leadership, revenue grew from $50 million to just under $1 billion. Profits increased respectively and the operation was believed to be the most profitable in the industry. She credits her success at VS to the stellar teamwork of her fellow executives and a proprietary analysis of item and category profitability, which she utilized to determine product assortments.During her tenure, clothing was added to the intimate apparel offering and ultimately accounted for 60% of the sales. Additionally, the online business was launched, and the super-model “Angels” were introduced through the catalog. Coordinating closely with the store operation, Ms. Fields and her team built a business that was commonly described as “an advertising vehicle that doesn’t cost money, but an advertising vehicle that makes money.”
Listed skills include Merchandising, Marketing, Apparel, Leadership, and 3 others.
Cynthia Fields's current company
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Cynthia Fields work experience
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Founder / Ceo
CurrentCynthia (Cindy) Fields knows a thing or two about dresses. She began her career at a regional Ohio department store after graduating from Miami University in Ohio. Working her way up the ranks ultimately becoming President & CEO of Victoria Secret Direct catalog division in 1986. During her 14 years as the leader of the DTC division, revenues increased.
Board Of Trustees
CurrentCo-Chair, Development Committee (currently in the midst of a $50MM Capital Campaign)Member, Finance and Audit Committees
Member Of The Board
Publicly traded company selling women's apparel under three brands: Chico's, White House/BlackMarket and Soma, with combined revenues of approx. $3 billion.
Chairman Of The Board
2009-2014: Chairman of the Board. Planned and conducted board meetings and Executive Committee meetings. Attended all other committee meetings as ex-officio. Determined the process for and participated in the recruiting, hiring, and on-boarding of a new CEO. Overhauled and improved the CEO evaluation process and the justification of the compensation of all.
Founder And Ceo
Personally owned and operated consulting firm focused on the direct marketing and retail industries. Clients included bebe, Dean & Deluca, Disney, Casual Living, Gump's, J Crew, Lazard Investments, Sarah Lee, and others. Speaker at various domestic and international conferences.
Member Of The Board
Privately held, $100 MM direct marketer of upscale women's apparel. Board was disbanded when company was acquired by Chico's in October 2011.
Member Of The Board
Publicly traded (AMEX:BL), $500 MM direct marketer of men's and women's popular priced apparel. Board disbanded when company was acquired by Golden Gate Capital in 2007.Member: Compensation and Nominating/Goverance Committees.
President And Ceo, Victoria'S Secret Direct
Responsible for all aspects of this operating division of a publicly traded company. Increased sales from $50 million to just under $1 billion and operating income from $7MM to $90MM making it one of the most profitable direct operations in the world. Launched the VS website and profitably mailed over 400 million catalogs annually. Participated in the 1996.
Board Member
Publicly traded (NYSE) retail & direct marketer of the Victoria's Secret and Bath and Body Works brands, formerly owned by Limited Inc., absorbed into the parent company in 2003 forming Limited Brands, now known as L-Brands.
Director Of Merchandising
Developed a unique process to analyze product performance in order to increase productivity, fully leverage advertising costs, increase response rates and drive up profitability. Introduced clothing (sportswear and ready-to-wear) into the product assortment. The clothing categories ultimately accounted for 60% of direct sales ($600MM).
General Manager
Privately held, start-up direct marketing business selling upscale women's apparel. Supervised creative and marketing operations. Purchased all creative, printing, and mailing services.
Cynthia Fields education
Frequently asked questions about Cynthia Fields
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What company does Cynthia Fields work for?
Cynthia Fields works for Cynthia Fields.
What is Cynthia Fields's role at Cynthia Fields?
Cynthia Fields is listed as Founder and CEO at Cynthia Fields.
What is Cynthia Fields's email address?
AeroLeads has found 1 work email signal at @cynthiafields.com for Cynthia Fields at Cynthia Fields.
Where is Cynthia Fields based?
Cynthia Fields is based in New York, New York, United States while working with Cynthia Fields.
What companies has Cynthia Fields worked for?
Cynthia Fields has worked for Cynthia Fields, Union Theological Seminary, The New School, Chico'S Fas, Inc., and Pathfinder International.
How can I contact Cynthia Fields?
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What schools did Cynthia Fields attend?
Cynthia Fields holds Bachelor’S Degree from Miami University.
What skills is Cynthia Fields known for?
Cynthia Fields is listed with skills including Merchandising, Marketing, Apparel, Leadership, Retail, Consumer Products, and Product Catalog.
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