Cynthia Fields
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Cynthia Fields Email & Phone Number

Founder and CEO at Cynthia Fields
Location: New York, New York, United States 13 work roles 1 school
1 work email found @cynthiafields.com LinkedIn matched
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Current company
Role
Founder and CEO
Location
New York, New York, United States

Who is Cynthia Fields? Overview

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Cynthia Fields is listed as Founder and CEO at Cynthia Fields, based in New York, New York, United States. AeroLeads shows a work email signal at cynthiafields.com and a matched LinkedIn profile for Cynthia Fields.

Cynthia Fields previously worked as Founder / CEO at Cynthia Fields and Board of Trustees at Union Theological Seminary. Cynthia Fields holds Bachelor’S Degree from Miami University.

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*@cynthiafields.com
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Profile bio

About Cynthia Fields

Cynthia (Cindy) Fields – known as Cindy Fedus until early 1997 - is best known for her accomplishments at Victoria’s Secret Catalog. Cindy joined the VS catalog in 1984, was named General Manager in 1987 and was promoted to President and CEO in 1988. Under her leadership, revenue grew from $50 million to just under $1 billion. Profits increased respectively and the operation was believed to be the most profitable in the industry. She credits her success at VS to the stellar teamwork of her fellow executives and a proprietary analysis of item and category profitability, which she utilized to determine product assortments.During her tenure, clothing was added to the intimate apparel offering and ultimately accounted for 60% of the sales. Additionally, the online business was launched, and the super-model “Angels” were introduced through the catalog. Coordinating closely with the store operation, Ms. Fields and her team built a business that was commonly described as “an advertising vehicle that doesn’t cost money, but an advertising vehicle that makes money.”

Listed skills include Merchandising, Marketing, Apparel, Leadership, and 3 others.

Current workplace

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Cynthia Fields
Cynthia Fields
Founder and CEO
New York, NY, US
AeroLeads page
13 roles · 29 years

Cynthia Fields work experience

A career timeline built from the work history available for this profile.

Founder / Ceo

Current
Cynthia Fields

New York, NY

Cynthia (Cindy) Fields knows a thing or two about dresses. She began her career at a regional Ohio department store after graduating from Miami University in Ohio. Working her way up the ranks ultimately becoming President & CEO of Victoria Secret Direct catalog division in 1986. During her 14 years as the leader of the DTC division, revenues increased.

May 2017 - Present

Board Of Trustees

Current

Greater New York City Area

Co-Chair, Development Committee (currently in the midst of a $50MM Capital Campaign)Member, Finance and Audit Committees

Mar 2014 - Present

Board Of Governors

Current

Greater New York City Area

School of Public Engagement

Feb 2014 - Present

Member Of The Board

Fort Myers, Florida Area

Publicly traded company selling women's apparel under three brands: Chico's, White House/BlackMarket and Soma, with combined revenues of approx. $3 billion.

Jan 2015 - Aug 2016

Chairman Of The Board

Watertown, MA

2009-2014: Chairman of the Board. Planned and conducted board meetings and Executive Committee meetings. Attended all other committee meetings as ex-officio. Determined the process for and participated in the recruiting, hiring, and on-boarding of a new CEO. Overhauled and improved the CEO evaluation process and the justification of the compensation of all.

Mar 2001 - Aug 2015

Founder And Ceo

Cfc Consulting

Greater New York City Area

Personally owned and operated consulting firm focused on the direct marketing and retail industries. Clients included bebe, Dean & Deluca, Disney, Casual Living, Gump's, J Crew, Lazard Investments, Sarah Lee, and others. Speaker at various domestic and international conferences.

Feb 2001 - Sep 2014

Member Of The Board

Boca Raton, FL

Privately held, $100 MM direct marketer of upscale women's apparel. Board was disbanded when company was acquired by Chico's in October 2011.

May 2001 - Jun 2011

Member Of The Board

Warren, PA

Publicly traded (AMEX:BL), $500 MM direct marketer of men's and women's popular priced apparel. Board disbanded when company was acquired by Golden Gate Capital in 2007.Member: Compensation and Nominating/Goverance Committees.

Mar 2003 - Oct 2007

President And Ceo, Victoria'S Secret Direct

New York

Responsible for all aspects of this operating division of a publicly traded company. Increased sales from $50 million to just under $1 billion and operating income from $7MM to $90MM making it one of the most profitable direct operations in the world. Launched the VS website and profitably mailed over 400 million catalogs annually. Participated in the 1996.

Nov 1986 - Aug 2000

Board Member

Columbus, Ohio Area

Publicly traded (NYSE) retail & direct marketer of the Victoria's Secret and Bath and Body Works brands, formerly owned by Limited Inc., absorbed into the parent company in 2003 forming Limited Brands, now known as L-Brands.

1997 - 2000 ~3 yrs

Director Of Merchandising

Greater New York City Area

Developed a unique process to analyze product performance in order to increase productivity, fully leverage advertising costs, increase response rates and drive up profitability. Introduced clothing (sportswear and ready-to-wear) into the product assortment. The clothing categories ultimately accounted for 60% of direct sales ($600MM).

Mar 1984 - Sep 1986

General Manager

The Ingram Collection

Privately held, start-up direct marketing business selling upscale women's apparel. Supervised creative and marketing operations. Purchased all creative, printing, and mailing services.

Apr 1982 - Feb 1984
1 education record

Cynthia Fields education

FAQ

Frequently asked questions about Cynthia Fields

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What company does Cynthia Fields work for?

Cynthia Fields works for Cynthia Fields.

What is Cynthia Fields's role at Cynthia Fields?

Cynthia Fields is listed as Founder and CEO at Cynthia Fields.

What is Cynthia Fields's email address?

AeroLeads has found 1 work email signal at @cynthiafields.com for Cynthia Fields at Cynthia Fields.

Where is Cynthia Fields based?

Cynthia Fields is based in New York, New York, United States while working with Cynthia Fields.

What companies has Cynthia Fields worked for?

Cynthia Fields has worked for Cynthia Fields, Union Theological Seminary, The New School, Chico'S Fas, Inc., and Pathfinder International.

How can I contact Cynthia Fields?

You can use AeroLeads to view verified contact signals for Cynthia Fields at Cynthia Fields, including work email, phone, and LinkedIn data when available.

What schools did Cynthia Fields attend?

Cynthia Fields holds Bachelor’S Degree from Miami University.

What skills is Cynthia Fields known for?

Cynthia Fields is listed with skills including Merchandising, Marketing, Apparel, Leadership, Retail, Consumer Products, and Product Catalog.

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