‧ Integrated NA campaigns and worked with cross-functions to uplift marketing efficiency and effectiveness.‧ With strengths in digital strategy and negotiation, be open-minded and proactive in identifying collaborative opportunities & new tactics to create communication impact.‧ Advanced understanding of consumer insights and target audience experience analysis to maximize campaign performance.

‧ Managed a small team and developed the annual marketing plan to achieve profitability targets.‧ Led creative seasonal campaigns by collaborating with cross-functional teams to expand users and increase revenue.‧ Optimized marketing strategies based on solid analysis to enhance digital performance.

‧ In charge of the brand management and annual digital strategy development of TW Oral-B, Whisper, and Crest.‧ Cooperated with bloggers/influencers to create a trend for content. Utilized influencers’ power to build the strong character of brand image. ‧ Managed the execution of related digital marketing such as global assets localization (Hero video, banner, and website content), key online media maintenance (Facebook, IG, LINE, SEM, and YouTube), SEO, media coop, and KOL endorsements to maximize brand exposure.‧ Led media agencies and cooperated with cross-functional teams to generate digital activation plan and succeed in quality delivery.

‧ Client: Cerebos, KKBOX, etc.‧ Developed e-marketing strategies for clients with solid understanding of digital trends and GA tools to maximize ROI.‧ Maximized the WOM effects-customized advertorial by in-depth communication with TA to spread product efficacy.

‧ Client: Estee Lauder, Kellogg, AVEDA, etc.‧ Developed and operated multiple digital projects for clients across media strategies, ads tracking, data analysis, performance optimization, and banners development to achieve sales targets.‧ Led Estee Lauder Boutique site and managed FB App to communicate strong product efficacy.‧ Collaborated with celebrities/influencers for product reviews and trial events, enhancing product believability and exploring potential customers.

‧ Client: CHT, Adidas, CTBC Bank, etc.‧ Developed different digital tactics and materials preparation (e.g. Business proposals, reports, post-buy) to reach clients’ KPI.‧ Led multiple media projects simultaneously and delivered quality work through cooperation with media vendors.